Motorola, a Lenovo company, has long believed technology can be precise and powerful while still feeling personal and desirable. That belief has guided decades of innovation focused not only on what devices can do, but how they fit into people’s lives as personal objects that reflect taste, values, and individuality.
Today, that philosophy evolves into something even more intentional with the reveal of House of Moto Indigo, a new global brand color co-created with Pantone that will live across Motorola’s devices, experiences, and branding.
Created with Pantone, built to live everywhere
House of Moto Indigo, a rich midpoint between blue and purple that feels both calm and powerful, was developed in close collaboration with Pantone, marking an exciting new step in Motorola’s ongoing multi-year partnership with the global color authority. Together, the brands have explored how color can transform technology into a form of self-expression, bringing emotional resonance and cultural relevance to product design.
“At Motorola, design has never been just about decoration, it’s about identity,” said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. “House of Moto Indigo is a vibrant hue that stands out and feels fresh and delightfully unexpected. This speaks to Motorola’s design language, where intelligence and craft come together to create objects people connect with emotionally, not just functionally.”
This collaboration builds on the shared belief that color is not just aesthetic, it’s experiential. With Pantone’s expertise, Moto Indigo was crafted to be versatile and enduring, a shade that feels at home across devices, materials, digital environments, and future innovations.
A color with meaning, chosen with intention
Today, the devices we carry say something about who we are before we ever say a word, which is why House of Moto Indigo is designed to create a personal connection from the moment you see it.
“Across cultures and throughout history, indigo has symbolized depth, intuition, and thoughtful creativity,” said Laurie Pressman, VP of the Pantone Color Institute. “Indigo as a shade that carries both timelessness and forward-thinking energy, making it uniquely suited to a world where technology is deeply personal.”
House of Moto Indigo was created to feel expressive, intelligent, and purposeful. It represents an ongoing commitment to creating human-first technology, a cohesive visual identity that defines what lifestyle tech looks and feels like for the future.
