We´re excited to welcome a new addition to our North American sports partnerships portfolio, one based right here in our hometown: the Chicago Bulls! Motorola and Lenovo have announced a multiyear jersey patch partnership with the Chicago Bulls that will bring the iconic Motorola batwing logo to the left shoulder of all editions of the Bulls jersey beginning with the 2022-2023 season.
The new team jerseys will debut at the Bulls first preseason game at the United Center against the New Orleans Pelicans on Tuesday, October 4. Motorola will also be the presenting partner of the team´s City Edition uniform and the Bulls first City Edition home game on Friday, November 18, against the Orlando Magic.
See more at Bulls.com
a slam dunk deal
In addition to being the Bulls first-ever Chicago-based Official Jersey Patch Partner, Motorola will also be the team´s Official Global Partner and the Official Mobile Smartphone Partner, capturing and posting content exclusively from Motorola devices throughout the season.
As part of the deal and to further connect the Motorola and Lenovo brands with Bulls and NBA fans from around the world, Motorola will receive prime brand integration displayed throughout the United Center and Bulls broadcasts on game days. The batwing logo will be prominently displayed courtside, through in-game scoreboard features and replays, across Bulls social media platforms through branded digital content, and on the teams official website and fan communications.
a message from our executives
Chicago is the place we´ve called home for many years and the Bulls have been an organization we´ve respected and cheered on throughout that time, said Rudi Kalil, President, North America at Motorola. Motorola and the Bulls not only share an immense amount of hometown pride, but also a passion for bringing people together through unique consumer experiences. We´re thrilled to bring our two brands together and further infuse our company and versatile product portfolio with the vibrant energy of the city and Chicago Bulls and NBA fans around the world.
The Bulls and Motorola both have a strong connection to our shared hometown of Chicago, which played a role in establishing the foundation for our relationship, said Bulls President Michael Reinsdorf. We worked together several years ago, and it is exciting to see us take this significant step into a new, expanded partnership that will have local, national, and global reach.
follow the action
With Motorola as the team´s Official Mobile Smartphone Partner, the Bulls social accounts will be capturing and posting content exclusively from Motorola devices throughout the season. Be sure to follow the action on Facebook, Twitter, Instagram, and TikTok and via the hashtag #hellobulls.