Meet Our New Brand Platform: Power to Empower
July 29, 2021

When was the last time you thought about the power your mobile phone can give you? We all have the power to make a difference in the world, and it´s just waiting to be unleashed. Phones are at the center of people´s lives and connect us like never before, and they have the power to empower the next generation of thinkers, innovators, and change makers.

This idea has inspired us to usher in a new moment for our brand and launch our global brand platform Power to Empower.

At Motorola, we want to be generators of positive change. We´re a trustworthy presence in the mobile industry, building on a 90-year legacy of craftsmanship and expertise that centers on our desire to bring meaningful, reliable, high-quality technology to our consumers. We take great care in designing and engineering innovative products that create mobile connections for millions of consumers around the world. And we approach innovation with an inclusive mindset, representing the incredible diversity of our consumers. 

Now, we´re reinforcing our commitment to these existing values across our product portfolio, our partnerships, and our business as a whole. And most importantly, we see Power to Empower as an opportunity to create an emotional space where we can engage with our consumers in new and creative ways. 

We developed this brand platform along with WTF? Agency based in Buenos Aires, Argentina and worked with Magma and The Masses to build our first Power to Empower campaign around real stories about how people use technology that inspired us. We look forward to exploring this important change to our brand alongside them, building a brighter future for our communities and our planet.

Written by Motorola

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