Motorola has been driving innovation within the tech and mobile space for nearly a century. We have seen the ways that our smartphones can serve as vessels for expression, representing, uniting and transforming who we are and what we see around us. We also know colors are incredibly powerful and can spur emotions, drive action and even play a big role in purchase decisions. Color can set the tone for moments big and small, and just like our smartphones, they can help us tell our story and connect with the world around us.
It was with this in mind that we turned to the global authority on color to partner with us and be on the forefront of trends and design. We are excited to announce Motorola’s multi-year, strategic partnership with Pantone, the de facto global color language standard and expert in color analysis and production.
leveraging color as a messenger with Pantone
For over 55 years, Pantone has been the world leader in color consistency and accuracy for brands and designers all over the world. It has continued to dominate the field of color, innovating its products across graphics, fashion and product design, helping designers bring their visions to life from inspiration to realization. Additionally, Pantone provides consulting services, forecasts, global color trends and advises companies on color in brand identity and product development through the Pantone Color Institute™. The design world eagerly anticipates Pantone’s annual color trend and intelligence forecasts, and over 10 million designers and producers rely on Pantone to help inform design and color-critical decisions and predict consumer behavior.
Determining the right design elements and features to best meet our consumers’ needs is crucial to the Motorola brand. Our global category exclusivity with Pantone is the next step in our commitment to empowering self-expression, elevating our relationship with color and giving us key insight on macro design trends, including their influence on material and surface finish application across design.
“We are thrilled to be a strategic partner to a brand as iconic and influential as Pantone,” said Ruben Castano, Motorola Executive Director of Customer Experience. “By combining our consumer and innovation-focused technology leadership with Pantone's expertise in color trending, forecasting and market research, we will provide our consumers with another valuable method to express themselves through our devices.”
Throughout the long-term partnership, Motorola will receive access to Pantone’s trend knowledge, Pantone’s Color Institute™ experts, and a subset of curated colors that will feature strong design trends, including the Pantone Color of the Year.
“Motorola exists to design, create and deliver purposeful innovations to people across the globe and has a strong history in developing intuitive products,” said Elley Cheng, Pantone Vice President and General Manager. “At Pantone, we share these values, and we’re excited to be working with Motorola to highlight the importance and power of precision in design, innovation and self-expression in color and technology.”
Our designers will be working closely with the Pantone Color Institute™ as we continue unfolding this partnership and incorporating color psychology and strategy into our upcoming portfolio.
blending the power of color with technology
This partnership will begin with the launch of motorola edge 30 neo, which features four Pantone colors, Ice Palace, Aqua Foam, Black Onyx and the Pantone Color of the Year for 2022, Very Peri. The colors selected for the motorola edge 30 neo are the result of our first collaboration between the Pantone Color Institute™ and Motorola teams to create foundational and trend based shades that align with our brand and strategy for this device:
Ice Palace is a shade that stirs our imagination to envision new futures in fantasy or a trip into the greater galaxy. It mimics the reflective shimmer of the stars and conveys luxury as well as longevity.
Aqua Foam has roots in nature and is an organic color that soothes the spirit. It is neither masculine nor feminine. Instead, Aqua Foam’s technical appearance is hyper modern, and its dream-like hue speaks to a light-filled future.
Black Onyx represents protection and security, power and confidence and is a mineral-inspired, deep black hue. This color is practical yet glamorous and speaks to experience. Its elegant presence is considered the embodiment of sophistication.
Very Peri is a color with carefree confidence and novel presence that inspires dreamers and empowers creators. It is complex yet has mass appeal. It is the most appropriate color to dissolve the lines and forge bonds between generations, genders and cultures in a new decentralized world.
The motorola edge 30 neo will be available in Europe and Latin America. For more details and pricing contact your local PR representative.
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. The PANTONE Reference number and PANTONE Chip Design are used with the permission of Pantone LLC under license. © Pantone LLC, 2022. All rights reserved. All other trademarks are the property of their respective owners. ©2022 Motorola Mobility LLC.