Loading...
Motorola and the Padres Offer Fans a Major League Experience in Augmented Reality
July 7, 2022
Share


Motorola and the San Diego Padres recently announced a multiyear jersey patch partnership bringing the iconic Motorola batwing logo to the shoulder of Padres uniforms beginning with the 2023 MLB regular season. In addition to becoming the Official Jersey Patch and Smartphone Partner of the Padres, Motorola is the Presenting Partner of the Padres Hall of Fame, with the introduction of an all-new interactive augmented reality (AR) experience built using the new motorola edge+, Lenovo ThinkReality A3 Smart Glasses and the Snapdragon Spaces XR Developer Platform.

next level gaming

Padres fans can now feel the thrill of playing with the team´s greatest players thanks to the new Motorola Hall of Fame AR fan experience. The AR fan experience, built in collaboration with immersive technology partner Rock Paper Reality, is a multiplayer demo for 2-4 players utilizing headworn AR technology to generate a Padres-themed gallery, placing the users in a virtual model of Petco Park. In gameplay, fans are offered the chance to take the field and test their skills by aiming baseballs at targets placed throughout the ballpark to score. 

The AR fan experience combines the innovative technologies between Motorola, its parent company Lenovo, and Qualcomm Technologies, Inc. To immerse themselves in the field, players wear the Lenovo ThinkReality A3 Smart Glasses, which are tethered to the new, 5G-enabled motorola edge+ smartphone. Both devices are powered by Snapdragon® platforms for powerful performance and a seamless interaction in the augmented setting.

motorola edge+ with ThinkReality A3

the power of partnership

After bringing the first-ever jersey patch partnership to Major League Baseball, the Padres and Motorola are teaming up again to pioneer an immersive AR experience for our fans to enjoy at the Padres Hall of Fame, said Padres CEO Erik Greupner.  Fans will have the opportunity to feel the thrill of being on the field at Petco Park, America's Number 1 ballpark.

We were honored to be selected to work with Motorola, Qualcomm, and Lenovo on this exciting new immersive reality experience for the San Diego Padres, said Preston Platt, Rock Paper Reality´s CTO. Our goal was to push the possibilities of AR on Lenovo´s ThinkReality A3 headset, the motorola edge+, and Snapdragon Spaces in a fun way that brought Padres Hall-of-Famers to life. Based on users' faces while immersed in the game, I believe we succeeded.

At Motorola, we truly believe in the power of partnership and collaboration to propel new technologies forward, and we´re thrilled to partner with the San Diego Padres to bring this exciting and innovative AR fan experience to the Padres Hall of Fame, said Rudi Kalil, VP and general manager, North America at Motorola. Many of us dream of being able to step on the field and play ball with our favorite team and players, and through the innovative technologies between Motorola, Lenovo and Qualcomm, we´re making that dream a reality.

Motorola and Lenovo are hardware device partners for the Snapdragon Spaces, so app and game designers are better empowered to build exciting new ways to interact with the physical world around us. Sports fans and people from all walks of life can look forward to more exciting and immersive AR experiences to come.

Snapdragon and Snapdragon Spaces are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Snapdragon Spaces are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Written by Motorola
Share



Download Article
Top News
New motorola defy smartphone with satellite messaging unveiled at MWC 2023
Motorola expands its indigenous languages digital inclusion initiative with two new endangered languages spoken in India
Motorola employees share what #EmbracingEquity means to them for International Women´s Day
Related news
Image

Motorola and Verizon collaborate to deliver next generation of wearable technology
Motorola and Lenovo continue to focus on a cohesive strategy of delivering innovative tech...

Image

motorola´s summer interns reflect on their work from home experience
As July comes to a close, Motorola is saying goodbye to the wonderful summer interns that ...

Image

Hello Pride Month: Celebrating our LGBTQ+ community
From our products to our employees, our goal is to always make people feel empowered, supp...

Don't miss any updates

I agree to receive brand communication by email from Motorola, and I confirm that I am 16 years of age or older.
FIND OUR PRODUCTS
PR CONTACT
Contact us
For PR inquiries only. For any questions regarding your device, please reach out to Motorola's customer service.
JOIN OUR NETWORKS
CONFIDENTIALITY
2022. Motorola® All rights reserved.