motorola razr and The Blonds Partner for Pride Month with a Custom Accessory in Support of LGBTQIA+ Community
June 21, 2022

From our products to our employees, it is our mission at Motorola to always make people feel empowered, supported and included. And this Pride Month is no different as we celebrate the LGBTQIA+ community through a unique partnership between motorola razr and the luxury fashion house, The Blonds. The duo has teamed up for Pride 2022 to create a custom, limited-edition couture lanyard, with all proceeds benefiting New York City Anti-Violence Project.


Inspired by the iconic motorola razr, the couture lanyard acts as a chic, hands-free phone accessory and is available in three razr-inspired colorways, blush gold, silver and black. 

The limited-edition couture lanyard brings forth The Blonds signature crystal look, while nodding to the sleek design of the motorola razr. Say goodbye to forgetting your phone at home, and say hello to a couture accessory that will help elevate any look, while keeping your device close and personal for easy access to all your smartphone needs. 

The limited-edition couture lanyard is available for purchase on theblondsny.com/razrPride.

Partnership with a purpose

The most unique and meaningful aspect of this partnership is the support and recognition of the LGBTQIA+ community, with all proceeds of the limited-edition couture lanyard benefitting the New York City Anti-Violence Project.

Founded in 1980, the New York City Anti-Violence Project empowers lesbian, gay, bisexual, transgender, queer, and HIV-affected communities and allies to end all forms of violence through organizing and education, and supports survivors through counseling and advocacy. Learn more at AVP.org.

A message from the brands

With the return of Pride in New York City, Motorola and The Blonds are also hosting a larger-than-life event that celebrates the resilience of the LGBTQIA+ community and champions challengers to embrace what they are hanging up on this pride season. 

motorola razr is a brand that challenges norms, embraces self-expression and champions uniqueness - which is why it made perfect sense for us to partner with the iconic brand for this unique event, welcoming LGBTQIA+ community and allies to celebrate Pride, said The Blonds Founders, David and Phillipe Blond. Together with motorola razr and New York City Anti-Violence Project, our larger-than-life event at the iconic venue Top of The Standard in NYC celebrates the resilience of the LGBTQIA+ community and champions challengers to honor their uniqueness and individuality, and in true motorola razr fashion - embrace what they are hanging up on this pride season.

The Blonds have been tremendous partner for our brand, and were thrilled to collaborate with them this Pride Month as we deepen our commitment to support increased visibility and acceptance for the LGBTQIA+ community, said Maria Jose Martin, Motorola Director of Marketing Strategy & Planning. As part of Lenovo, Motorola celebrates and supports diversity in all its forms, both within our own organization and throughout the world, and this partnership is yet another way were advocating for the LGBTQIA+ community.

As part of Lenovo, Motorola is also dedicated to building an equitable and inclusive workforce. The commitment to foster an inclusive workplace for LGBTQIA+ employees is reflected by the companys recent signing of the Declaration of Amsterdam, fifth consecutive 100% score on the Human Rights Campaigns Corporate Equality Index, and partnerships with organizations around the world that work toward greater inclusion in our workplace and communities. 

Join in to celebrate pride

motorola razr is utilizing its iconic hang up action to encourage consumers to hang up on bullying, hate and the status quo, and embrace breaking down barriers and celebrate positivity and inclusion.

Join in on the conversation and tell us what you're hanging up on this Pride Month by tagging #HangUpOnIt and @motorolaus on social media.

Written by Motorola

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