Motorola’s #FindYourEdgeChallenge gives people the freedom to unleash their originality
October 25, 2021

Today, Motorola announced the #FindYourEdgeChallenge, partnering with five creators across the globe (Brazil, Mexico, United Kingdom, Poland and Italy) who are developing inspiring photos and videos on motorola edge 20 smartphones. From musicians and dancers to content creators, each participant uses a unique feature on the new motorola edge 20 devices to not only create beautiful content, but remind their followers to never stop finding what inspires them and enjoy the content creation process without focusing on external approval.

We are inviting people to join the challenge by continuing the chain of creativity, sharing their own original content and inspiration that gives them their edge. Taking a trip to a foreign place, visiting your local neighborhood, trying new foods or discovering the love for a new musical instrument, we want to see the inspiration from anywhere and everywhere. 

“When we launched the latest additions to our motorola edge family, our main objective was to deliver class-leading features that empower everyone to share their story with the world, unleash their creativity, and find their edge.” Said Renata Altenfelder, Head of Motorola Brand. “With the #FindYourEdgeChallenge, we want to remind people of the importance of creating what makes sense to them, aligning it with their passion, beliefs and dreams without focusing on external approval. ”

Each creator is inspired by the next to produce something profound and original. One creator’s use of motorola’s motorola edge 20 pro’s super zoom inspires another use of motorola edge 20’s dual capture feature. 

Anyone can join the #FindYourEdgeChallenge by sharing their own original content on their social networks, showcasing their creativity and inspirations.  

Featured Creators

Each creator participating has been chosen for a very specific reason, not simply for what they create as individuals, but for how their own unique set of skills inspires the next one. 

Paulina Pulido, Dancer 

An accomplished dancer with a hip kind of street style, Paulina has created an urban dance routine to the backdrop of the beautiful scenery of Mexico City, amplified by her use of the Super Slow Motion feature.  

Karol Poznański, Content Creator

Based in Poland, Karol is a creative photographer and filmmaker with a sleek visual style to his body of work. Karol used the 8K Video feature to capture a unique perspective of his environment, playing with angles and light to create content that elevates the feature in a stunning way.

Augusto Follmann, Dancer

Augusto is a Brazilian dancer and a content creator, who uses various device features to create loads of playful, visually striking posts. Using Super Zoom, Augusto’s video is a combination of epic dance routines spread across multiple unique locations, tied together with brilliantly choreographed transitions.

Roshelle Discolo, Musician / Singer

From Italy, Roshelle has a stunning look and shares a more intimate side of her music in a range of ways, not just performances. She elevates the Audio Zoom feature, bringing it into her world and getting up close and personal with unique abstract sounds. She then converts them into her style of music for captivating and intimate audio visual performances.

Zach Lower, Content Creator

Zach is a content creator from the UK with an unmatched style who consistently uses beautiful outdoor settings that will provide the film with a nice visual variety. Using Dual Capture, Zach has created a stunningly picturesque video set to the scene of a mountain valley in Wales, and incorporates clever camera tactics that warp perspective in entertaining ways.

Legal Disclaimers

Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC.  All other trademarks are the property of their respective owners. ©2021 Motorola Mobility LLC. All rights reserved.

Written by Motorola

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