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The story behind Motorola’s new global platform: a calling to our inner power
September 29, 2021
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Today, we’re excited to share the next wave of Power To Empower, the Tech With Heart series. We’re sharing 12 authentic stories from real Motorola users on how technology empowers them to pursue their passions, use their voices and achieve their goals. With these stories, we want to reassure people that technology is for everyone and that when applied well it can empower both you and your communities to achieve your greatest potential. 

With the help of The Masses and the direction of Juan Amusategui, these stories were narrated by people of different countries (Argentina, Chile, France, Colombia, UK, US, Taiwan Region, India and Hong Kong), realities, languages, races, and cultures. Bringing this to life required a truly global collaboration - interacting with people from 18 nationalities, creating more than 20 Terabytes of data, and working across 21 countries.

Be sure to check back weekly as we unveil their stories! First up, a story about a deaf dancer from Taiwan who uses technology to learn and dance with people all across the country. Technology today empowers us and connects us in many different ways. It helps us overcome limits and supports us as we define and work towards new goals, regardless of nationality, age, gender or race.


Behind Power to Empower

Power To Empower, the Motorola brand platform was created by WTF Agency to encourage people to fulfill their goals, express themselves, connect and unleash their inner voices through the power of technology. Through Motorola’s technology, we are determined to help our users embrace their inner power and create positive change.

“Last year changed the lives of everyone and from Motorola, we needed to show to millions of people all over the world that technology can support their lives positively and to show them a better future,” said Renata Altenfelder, Global Director Brand Marketing at Motorola. “It was an interesting challenge that encouraged us to create this new concept and that will serve as an incredible brand platform.”

In July, the team kicked off the Power To Empower platform with a film that brought the essence of the concept through real people and their stories. 


Legal Disclaimers

MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. ©2021 Motorola Mobility LLC. All rights reserved.

Written by Motorola
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