Expansive partnerships across Motorola and Lenovo designed to reach new audiences and elevate consumer engagement
Through an expansive partnership with the Madison Square Garden Family of Companies, Motorola has opened the door for exciting new opportunities for brand growth and visibility within North America.
Motorola and parent company Lenovo today announced a combined collaboration with MSG Sports, MSG Entertainment, and Sphere Entertainment that leverages MSG’s world-class venues, resources, and properties for One Lenovo brand amplification and the creation of unforgettable consumer experiences.
a comprehensive alliance
From Chicago to New York to Nevada, the multifaceted Motorola partnership will extend our brand’s visibility across the MSG Family of Companies’ venues and digital assets, including commercial spots on MSG Networks and digital boards and marquees both inside and outside The Garden and The Chicago Theatre. Additionally, Motorola will capitalize on the prominent advertising space on the iconic Sphere in Las Vegas. This represents an unprecedented marketing opportunity that will provide substantial visibility and a distinctive, innovative method to display our brand and products to a wide audience.
As an Official Partner of MSG, the Knicks, Rangers, and MSG Networks, Motorola will also become the exclusive title partner of the VIP seating areas at Knicks and Rangers home games. “Celebrity Row presented by motorola razr” will be prominently featured across the premium seats and will gain exposure on social media, The Garden’s center-hung display, and during select Knicks and Rangers broadcasts on MSG Networks throughout the season.
To further engage the sports and lifestyle community and spotlight our newest smartphones, Motorola will also introduce a new VIP Photo Booth backstage for celebrities and spearhead unique influencer activities at games and events held at The Garden.
messages from our executives
“This dynamic collaboration with the MSG Family of Companies furthers Motorola’s momentum in North America by enabling us to forge new connections and expand our presence in some of the world’s most vibrant cities,” said Rudi Kalil, President of Motorola North America. “By leveraging MSG’s world-class venues, resources, and properties, we are opening up new opportunities for brand growth and visibility, and we are setting the stage for unique and unforgettable consumer experiences.”
“With a nearly 150-year history, the world knows Madison Square Garden as a place to experience the unforgettable, so partnering with the Garden and the MSG Family of Companies was a natural choice for Lenovo,” said Ryan McCurdy, Senior Vice President and President of Lenovo North America. “We are thrilled to elevate those unforgettable experiences by bringing our cutting-edge technology solutions to these state-of-the-art properties. Through this multi-year partnership, our iconic brands will work together to enhance the fan experience, reach new audiences through compelling storytelling, all while making a real impact on the community.”
“Partnering with Lenovo and Motorola, two globally recognized technology brands, is a natural fit for the MSG Family of Companies as we continue to push the boundaries of innovation in sports and entertainment across our portfolio,” said Jamaal Lesane, Chief Operating Officer, MSG Sports, who oversees partnerships for the MSG Family of Companies. “Together, we will both further our shared commitment of giving back in meaningful ways to the local communities we serve, and drive significant value for our businesses through high-profile brand exposure opportunities.”
don’t miss a beat
Be sure to watch this strategic partnership come to life by following Madison Square Garden’s Facebook, X, Instagram, and Tik Tok in addition to Motorola’s Facebook, X, Instagram, and Tik Tok.
