Motorola and the San Diego Padres recently announced a multiyear jersey patch partnership bringing the iconic Motorola batwing logo to the shoulder of Padres uniforms beginning with the 2023 MLB regular season. In addition to becoming the Official Jersey Patch and Smartphone Partner of the Padres, Motorola is the Presenting Partner of the Padres Hall of Fame, with the introduction of an all-new interactive augmented reality (AR) experience built using the new motorola edge+, Lenovo ThinkReality A3 Smart Glasses and the Snapdragon Spaces XR Developer Platform.
next level gaming
Padres fans can now feel the thrill of playing with the team´s greatest players thanks to the new Motorola Hall of Fame AR fan experience. The AR fan experience, built in collaboration with immersive technology partner Rock Paper Reality, is a multiplayer demo for 2-4 players utilizing headworn AR technology to generate a Padres-themed gallery, placing the users in a virtual model of Petco Park. In gameplay, fans are offered the chance to take the field and test their skills by aiming baseballs at targets placed throughout the ballpark to score.
The AR fan experience combines the innovative technologies between Motorola, its parent company Lenovo, and Qualcomm Technologies, Inc. To immerse themselves in the field, players wear the Lenovo ThinkReality A3 Smart Glasses, which are tethered to the new, 5G-enabled motorola edge+ smartphone. Both devices are powered by Snapdragon® platforms for powerful performance and a seamless interaction in the augmented setting.
motorola edge+ with ThinkReality A3
the power of partnership
After bringing the first-ever jersey patch partnership to Major League Baseball, the Padres and Motorola are teaming up again to pioneer an immersive AR experience for our fans to enjoy at the Padres Hall of Fame, said Padres CEO Erik Greupner. Fans will have the opportunity to feel the thrill of being on the field at Petco Park, America’s Number 1 ballpark.
We were honored to be selected to work with Motorola, Qualcomm, and Lenovo on this exciting new immersive reality experience for the San Diego Padres, said Preston Platt, Rock Paper Reality´s CTO. Our goal was to push the possibilities of AR on Lenovo´s ThinkReality A3 headset, the motorola edge+, and Snapdragon Spaces in a fun way that brought Padres Hall-of-Famers to life. Based on users’ faces while immersed in the game, I believe we succeeded.
At Motorola, we truly believe in the power of partnership and collaboration to propel new technologies forward, and we´re thrilled to partner with the San Diego Padres to bring this exciting and innovative AR fan experience to the Padres Hall of Fame, said Rudi Kalil, VP and general manager, North America at Motorola. Many of us dream of being able to step on the field and play ball with our favorite team and players, and through the innovative technologies between Motorola, Lenovo and Qualcomm, we´re making that dream a reality.
Motorola and Lenovo are hardware device partners for the Snapdragon Spaces, so app and game designers are better empowered to build exciting new ways to interact with the physical world around us. Sports fans and people from all walks of life can look forward to more exciting and immersive AR experiences to come.
Snapdragon and Snapdragon Spaces are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Snapdragon Spaces are products of Qualcomm Technologies, Inc. and/or its subsidiaries.