Today marks the remarkable milestone of Motorola’s 10-year journey in the mid-tier smartphone segment, and the numbers alone speak volumes. Over 200 million moto g devices have been sold worldwide. From the first moto g, we transformed the industry and along the way brought to life core brand values such as empowering users and making technology inclusive by consistently bringing premium experiences and innovations to more consumer segments.
In the past 10 years, the moto g family has fostered Motorola’s most loyal audience, our consumer centric approach has helped introduce the brand to millions of new consumers that see their needs and expectations solved by this family.
moto g, the first generation redefined the smartphone industry
When Motorola launched the first generation of moto g, users only had two options: settle for an underpowered mobile experience or an older premium smartphone with outdated specs. The first moto g was created to make premium technology more accessible to all, bringing a quad core processor, 1GB RAM and a fun design with replaceable covers. It also featured Motorola’s beloved moto gestures, which until then were only available in Motorola premium devices.
moto g becomes a family with the introduction of the 4th generation
The introduction of the moto g4 was a significant milestone for the moto g series. Our research showed us that if we had different categories, consumers would prioritize certain features according to the device price points. Additionally, as the consumer need for the latest mobile technology grew across the globe, the franchise expanded to meet this need, delivering powerful devices in a larger range of price points. Moreover, consumers were empowered with Moto Maker. With Moto Maker, you could choose the back plate color, the accent color and a front plate color. You were also able to choose an engraving and customize the software greeting that you saw when the phone booted up. These features enabled you to customize your devices even further to fit your aesthetic. Notably, the moto g4 also set a new standard within the family by being the first moto g device to incorporate a fingerprint sensor and a PDAF camera system with laser autofocus which was otherwise only available to motorola consumers on our premium devices.
moto g celebrates its 10th generation with moto g100
The moto g100 marked the 10th generation in the celebrated moto g family. It was the first mid-tier device within the moto g family to bring a Snapdragon 8 series mobile platform, unleashing the power of 5G connectivity and boasting a colossal battery. But that wasn’t all – it introduced the cutting-edge Ready For platform, which redefined the smartphone experience by amplifying what the phone was capable of onto an external display without additional accessories.
moto g family radiates in Pantone Color of the Year with moto g84 5G
The moto g84 5G was the inaugural moto g to incorporate the Pantone Color of the Year, PANTONE Viva Magenta, and embrace ultra-premium vegan imitation leather. Its camera system showcases OIS and Ultra Pixel technology, delivering impeccable image clarity and vibrancy in any light. This device is further complemented by a 6.5″ ultrawide pOLED display with infinite contrast, illuminating each pixel independently to generate richer blacks and more vibrant colors, enhancing the overall entertainment experience. Plus, moto g84 5G is powered by embedded AI features in many areas like camera, battery, display and device performance, all tailored to improve users’ experience.
The future of moto g family
When we embarked on this journey a decade ago, we knew the best way to predict the future was to go and invent it. We’re happy to share how this decade-long journey has redefined the very concept of mid-tier smartphones. Mobile devices will continue to become more and more essential to consumers as personal computing platforms and objects of self expression, therefore we will continue to be relentless in creating the most advanced, competitive and desirable products and experiences for our moto g consumers.