Motorola, a Lenovo company, is excited to be the official smartphone partner of the FIFA U-20 World Cup™ in Chile, reinforcing its commitment to celebrating the next generation of football talent on a global stage.
The FIFA U-20 World Cup™ provides a unique opportunity to spotlight emerging players while inspiring millions of fans across continents. This is part of the larger Motorola and Lenovo partnership with FIFA, which will extend to the FIFA World Cup 26™ in Canada, Mexico, and the United States and the FIFA Women’s World Cup 2027™ in Brazil.
During the tournament, Motorola will leverage its iconic brand and deliver activations both on and off the pitch, designed to engage fans across the globe. On-site marketing initiatives will include Motorola-branded content displayed across field-level LED boards and stadium video screens before, during, and after each match, ensuring the brand is visible at key moments of the tournament.
Fans around the world will also be able to connect with Motorola through global social media campaigns, while the company will be working with football content creators and players from the qualified teams to engage with its consumers, bringing the excitement of the tournament into everyday interactions. Motorola smartphones are also being integrated throughout the competition.
“The FIFA U-20 World Cup represents the future of football, and we are excited to play a role in amplifying the voices of young athletes while bringing fans closer to the game through our activations and smartphone technology,” says Sergio Buniac, President of Motorola. “As the official technology and smartphone partner for the tournament, we hope to make football more accessible and engaging to everyone. We’re excited to continue supporting FIFA as we get ready for the upcoming FIFA World Cup 26.”
This partnership is about creating meaningful connections with fans and amplifying the energy of one of football’s most promising stages. By combining on-the-ground activations in Chile with digital engagement worldwide, Motorola will celebrate the passion of football while inspiring a new generation of fans and players. As FIFA official partners, Motorola and Lenovo are prepared to deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world and creating new AI and tech-driven experiences for fans everywhere.
FIFA Chief Business Officer Romy Gai said, “We are thrilled to have the support of Motorola for the upcoming FIFA U-20 World Cup in Chile. This tournament will showcase many of the planet’s brightest young footballers from 24 nations. Through this collaboration, Motorola will help us to take their skills and stories to more people around the globe.”
Motorola will support FIFA and all 24 of the qualified teams competing across 52 matches. The tournament takes place in Chile from September 27 – October 19, 2025.
