Today, Motorola proudly extends the “Make It Iconic” campaign in North America with “Icons Behind The Icons.” A celebration of the cultural catalysts whose behind-the-scenes brilliance turns moments into movements. From fashion and beauty to sport, and food, these icons are powering moments, movements, and talent, all with the new motorola razr family in hand.
Make It Iconic is more than a brand platform, it has become a rallying cry for trendsetters and doers. With “Icons Behind The Icons,” Motorola turns the spotlight toward visionaries who empower others to shine, with the support of razr and moto ai to make it iconic in their own right.
At its core, the campaign explores a powerful truth: behind every iconic moment, there’s someone or something, making it all possible. Featuring the latest razr family, powered by cutting-edge AI and iconic foldable design, this campaign celebrates those who push boundaries and challenge convention.
“Icons Behind The Icons” kicks off with a celebration of sport during one of the most anticipated global tennis moments of the year. At the heart of the story is world-renowned tennis coach Patrick Mouratoglou, mentor to legends like Serena Williams, Stefanos Tsitsipas, Coco Gauff, and Naomi Osaka. The creative offers an exclusive look into how he uses the motorola razr ultra to support performance, strategy, and success—both on and off the court. From curating match-day playlists with Playlist Studio to using Catch Me Up for quick summaries of missed notifications, Mouratoglou showcases how the motorola razr ultra’s features support him throughout each match, blending design and performance to meet the demands of elite competition.
“Greatness at a Grand Slam may look effortless but behind the champion is a team working relentlessly to make it all possible,” said campaign star Patrick Mouratoglou. “My motorola razr ultra keeps me connected, organized, and ready for whatever comes next. It’s more than my phone, it’s a tool that I rely on to perform my best for my champions.”
As the campaign unfolds, Motorola will unveil three additional “Icons Behind The Icons” chapters across Fashion, Beauty, and Food, featuring renowned creators and innovators driving their industries forward and powering their creative process with the motorola razr family.
“With the Icons Behind The Icons campaign, we’re celebrating icons who are not typically in the spotlight and highlighting how the razr enables them to be prepared for iconic moments in their category,” said Maria Jose Martin, Motorola’s North America Marketing Director. “The motorola razr family has always represented bold design and innovation, and now it’s standing alongside the culture catalysts driving what’s next. At Motorola, we’re proud to support the doers, makers, and changemakers shaping the future from the background.”
Like the motorola razr family, these individuals are powered by creativity. Whether coaching champions, directing fashion, redefining beauty, or reimagining food, they don’t just shape culture—they drive it. And through it all, the motorola razr ultra is their trusted companion, blending style, performance, and AI to keep pace with their vision.
