On April 6, 2020, the new razr received the coveted Red Dot: “Best of the Best” award, the highest distinction in the Red Dot Award Product Design category reserved for innovations with the most ground-breaking design. This year, designers and companies from 60 countries entered more than 6,500 products in the competition. At Motorola, we strive to innovate around the design and engineering of smartphones in order to create devices that meet the needs of consumers while also providing them with an element of surprise and delight. This extends across our entire portfolio of products but was most recently recognized by Red Dot for razr´s unique clamshell foldable design.
When we designed razr we set out to create the best smartphone that utilized flexible display technology and answered a real consumer pain point – the need for portability. Every decision throughout the development process was geared toward delivering a strikingly beautiful device with a totally unique, but totally practical, pocketable design. As a result, razr succeeds at embodying each of Motorola’s core design principles: simplicity, surprise, and richness. “When designing razr, our team wanted to create an innovative and seamless solution that would break the status quo in terms of modern-day phone design. razr brings back a design identity that so many consumers emotionally connect with, and that is truly unique,” Ruben Castano, Head of Customer Experience at Motorola Mobility.
On June 22, 2020, razr will be added to the “Milestones in Contemporary Design” exhibition in the Red Dot Design Museum Essen, where all of the award-winning products will be on display. Congratulations to the entire team that helped bring the new razr to life! To read more about the new razr and its availability please visit our website.
About the Red Dot Design Award: In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world´s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.