In an effort to bring awareness to Rich Communication Services (RCS) and encourage universal adoption of inclusive text messaging standards, Motorola recently shared its support for Android´s #GetTheMessage campaign. As smartphone users joined the movement by sharing their own experiences with green text message groups, a common thread appeared throughout: the so-called “Green Bubble Bullying.”
Recently, teens and young adults have faced peer pressure over which smartphone they use. In a poll posted to Motorola’s Instagram Stories, 47% of users reported that they have had negative social experiences for having an Android phone, or been excluded from conversations as a result of being blamed for broken group chats.
With October being World Bullying Prevention Month, Motorola’s social media campaign will raise awareness for the false stigmas associated with owning an Android phone and the social challenges that arise due to the texting issues between Apple and Android phones, which are entirely avoidable. Posts shared to Motorola’s Instagram, Twitter and Facebook channels will ask users to share how their social life and daily interactions have been affected by a broken texting experience.
To further bring awareness to World Bullying Prevention Month and help stop bullying and cyberbullying, Motorola will be donating to STOMP Out Bullying™, an organization that strives to reduce and prevent bullying, cyberbullying, and other digital abuse among kids and teens.
“No one should be excluded or bullied for the type of phone they have,” said Rudi Kalil, President, North America at Motorola. “Together with industry leaders, we can bring awareness to this issue and advocate for a solution that will bring more inclusivity to text messaging. RCS is that solution, enabling a more seamless, cross-platform messaging experience for everyone.”
“We have always been an organization dedicated to spreading kindness and preventing bullying and cyberbullying,” stated Ross Ellis, Founder and CEO of STOMP Out Bullying. “By partnering with Motorola, we will work to create a solution for a more unified way of texting.”
How have you been affected by these texting issues? Have you ever experienced social pressure for owning an Android phone? Join the conversation on our Instagram, Twitter and Facebook, and share your experience using the #GetTheMessage hashtag.
For more information on the benefits of RCS and the #GetTheMessage campaign, visit android.com.