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A Year of Resilience

Every time this year, it´s natural to look back at what has happened over the past months. I could not be more proud of how our team has been handling this uncharted territory together. We worked in entirely new ways, to take all measures to protect our employees and keep them moving towards our goals. From new ways of engineering, streamlining production lines and permanently making our supply chain more robust and flexible, to shifting our marketing and communications to adapt to how consumers are interacting with brands and products during this difficult time. Internally, we´ve put more focus on our people than ever before. 

With resilience, we are moving forward in some of the most trying times. Resilience is the word I would use to describe Motorola in the year 2020, and I know that together we can overcome any issue put in front of us from next year on.

bringing smarter technology for all to life

This year we achieved many recognizable milestones as a company, including several 5G achievements, 100M lifetime sales of our moto g family, and the launch of our newest flagship and foldable devices.

5G for all

We were the first to deliver 5G back in 2018 with our 5G moto mod and this year, we continued democratizing this space with the launch of several 5G products across all franchises and price points. With the launch of 5G products across our portfolio (from motorola edge family to moto g 5G plus), we brought the power of 5G into more consumers hands. I´m eager to see how we continue this momentum into 2021, especially as we continue to build out a complete 5G ecosystem with Lenovo. 

designing for what matters

Consumer needs have completely evolved this year, and our team had to rethink and emphasize meaningful innovation by quickly bringing to market the technology consumers need right now. With a focus on features like battery life, camera and display, we´re designing devices with technology and solutions that matter most to consumers. We´ve also continued our success with the moto g family, by launching two new generations of moto gs, introducing two 5G compatible moto g devices, and achieving sales of more than 100 million moto g smartphones since the first generation was released in 2013. Looking ahead, this next year will mark the 10th generation of our moto g family, and we have a lot of exciting innovations planned – including bringing a Qualcomm Snapdragon 800 series experience to the family. 

redefining boundaries

2020 also marked our return to the flagship space with the launch of our motorola edge family in April. In addition, this past September we introduced the second generation of a fashion icon that embraces the full potential of the foldable form factor – razr 5G. Its unmatched compact capability for a next-gen mobile experience. In partnership with Lenovo, this year we also introduced the Lenovo Legion Phone Duel – an extension of an already established & well-loved Legion franchise that aligns with this device’s specific mission to delight mobile gaming consumers. The introduction of each of these devices has demonstrated our ability to lead with innovation and seamless design. 

business results and performance

Despite the volatility of 2020, Lenovo´s Mobile Business Group (MBG) is ending the year with strong results and performance on a global scale. We continued to grow as a business and restarted work in several markets this year. For our MBG, this past quarter marked our second consecutive quarter of profitability with year over year growth seen globally. Across our markets, we´re gaining market share, expanding our consumer reach and increasing brand awareness. 

continued growth heading into 2021

Looking ahead, we´re excited to continue this momentum into 2021, with several upcoming launches and exciting initiatives on the horizon. 5G will continue to be a priority and in 2021, you can expect a number of new developments from Motorola in this area. We are also putting an emphasis on strengthening our B2B business – bringing security, trusted motorola devices and services into enterprise settings included in our Thinkshield for mobile platform. And finally, we´re envisioning a new way for smartphones to power experiences in the new normal; a way that will enable our consumers to unleash the power of their smartphones. 

We owe much of this success to our partners, customers, and loyal consumers. Thank you for your constant support and partnerships during this unprecedented time. As we say goodbye to 2020, I can´t wait for what´s coming for us and the industry in 2021.

Cheers,

Sergio Buniac

President, Motorola

SVP, MBG

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an important step in our growth strategy

From delivering the world´s first commercially available 5G smartphone to the launch of the new razr this past November, our strategy continues to focus on leading with innovation and delivering what matters most to our consumers. And while we have recognizable milestones from the past – what´s even more important is what´s happening right now at Motorola. With successful product launches, industry-wide milestones, and strong financial performance, the last year demonstrates an important turning point for the brand and the business – and now is this time to grow our business even further. We´ve proven ourselves as one of the leaders in the mid-tier space and are well-positioned to be a strong contender in a new space and the changing smartphone market.

Today, we introduced to the world our newest flagship devices – the motorola edge and motorola edge+. This space is challenging and competitive, and we wanted to be strategic and thoughtful with our approach. We knew any flagship device we created would have to turn heads and give consumers a true reason to look at a new device, be built from the ground up to be a 5G powerhouse, and be completely in lockstep with consumer insights, nailing every important feature with outstanding user experiences (like the all-new My UX collection of software features that allows users to customize their experience to be even more intuitive and personal). With this new family of devices we are introducing today, we believe we ve done just that. In parallel, we´re also entering a new space with our brand and have reimagined our visual identity. Just like our products, our new brand is edgier and bolder – a reflection of our commitment to delivering meaningful innovation and challenging the status quo. This marks a pivotal point in time for us as a company, and we´re incredibly excited to reach more consumers with this launch.

Francois LaFlamme

VP, Global Marketing

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