Article

Motorola and WTA Rising Star Sofia Kenin announce strategic brand partnership

We got our ace! Motorola is excited to announce a new partnership with top five tennis player in the world, Sofia “Sonya” Kenin. The partnership is Kenin´s first major global brand deal since kicking off her professional tennis career at the age of 16, and serves as an opportunity for both Motorola and Kenin to grow together through this next phase in her career.

Sofia Kenin wearing the Motorola batwing logo on her uniform

As part of this partnership, Kenin will sport the iconic Motorola batwing logo on her uniform and warm up jacket for all matches and appearances. In addition, the 22-year-old American tennis player will be utilizing the iconic Motorola razr throughout the course of the partnership.

I am honored to partner with Motorola for the upcoming season, said Kenin. It has been great to see their involvement grow in tennis over the past few years and I am excited to officially be a part of team Moto.

It´s no secret that Sonya has proven herself as a key contender in the league, and we´re proud to have such a strong and inspiring female athlete representing our company, iconic brand and shared passion for success, said Rudi Kalil, VP and general manager, North America at Motorola. We´re thrilled to welcome Sonya into the Motorola family, and look forward to creating and sharing more exciting moments with her and her loyal fans across the globe.

Kenin is currently the No. 4 ranked WTA singles player. She kicked off the 2020 season by winning her first Grand Slam Championship in January, followed by several accolades and achievements throughout the year. Kenin ended the season by being named the 2020 WTA Player of the Year.

Kenin´s first major appearance of 2021 will take place next week at the first Grand Slam of the year, where she will be defending her championship title. Join us in wishing Sonya the best of luck in the new season.

Game, set, match!

Download Article

Similar articles

New Ready For platform unleashes the power of moto g100
New Ready For platform unleashes the power of moto g100
Read more
Motorola announces a new generation of edge family with an outstanding design and its most impressive camera, powered by moto AI
Motorola announces a new generation of edge family with an outstanding design and its most impressive camera, powered by moto AI
Read more
Motorola releases special edition razr and edge devices, the first and only smartphones to launch in Pantone Color of the Year 2024
Motorola releases special edition razr and edge devices, the first and only smartphones to launch in Pantone Color of the Year 2024
Read more

Latest news

Motorola joins U-20 World Cup™ in Chile as the official smartphone partner
Motorola joins U-20 World Cup™ in Chile as the official smartphone partner
Read more
Motorola announces motorola edge 60 neo, moto g06 power and moto g06 at Lenovo Innovation World at IFA 2025
Motorola announces motorola edge 60 neo, moto g06 power and moto g06 at Lenovo Innovation World at IFA 2025
Read more
Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family
Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family
Read more