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A Look Back at a Successful Year

A note from Sergio Buniac:

It´s an exciting time at Motorola, a Lenovo Company. With successful product launches, 5G milestones, and strong financial performance, the last fiscal year demonstrates an important turning point for the brand and how we´ve stabilized the business. 

On May 23, we reported that Motorola achieved profitability for the year with three consecutive quarters of operational profitability. The past quarter saw strong performance across the globe, with shipment growth up 41 percent year-to-year in Europe, and Latin America seeing record shipments and 19 percent market share. In North America, year-over-year, Motorola was the fastest growing Android OEM by pure volume for 2018. We also saw this impressive growth globally, with Motorola ranking as the third fastest growing OEM for the quarter. We´re carrying this momentum into this year, with big announcements planned for the coming months. 

Before we look ahead to the future, I want to take a moment to highlight a few of Motorola´s most exciting moments over the last year. 

first to 5G
As the world moves to the fifth generation of mobile connectivity, I am very proud of the role Motorola is playing in bringing this new technology into the hands of consumers. Thanks to key partnerships with Verizon and Qualcomm, we were able to announce the moto z3 and 5G moto modTM in August 2018, as the world´s first 5G-upgradable smartphone. This past April brought another 5G milestone, as the moto z3 with 5G moto modTM became the world´s first smartphone to connect to the unprecedented speed of Verizon´s Ultra Wideband 5G network. By leveraging our moto mod platform, the 5G moto modTM connects consumers to Verizon´s 5G network without having to buy a new smartphone, making 5G connectivity more affordable and accessible. 

the new motorola one family 
This past year also saw the introduction of a new Motorola smartphone family: motorola one. Launched in September 2018, the motorola one family offers consumers a different choice from our other smartphone lines. With stylish design and innovation, the motorola one and motorola one power have proved popular with consumers across the globe. So popular, we have already added a new smartphone to the motorola one family. In May, we kicked off the new fiscal year with the launch of motorola one vision, which features a stunning CinemaVision display and incredible 48MP sensor camera system. The newest member of the motorola one family is off to a great start, and we are excited to watch the device roll out across the world in the coming months.

seven generations of success with moto g
In 2013, Motorola made history with the launch of moto g as the first mid-range smartphone, offering premium features at an amazing price point. Today, the moto g is our most successful smartphone line with 26 devices sold per minute, since its launch six years ago. And, in the beginning of 2019, we continued the successful legacy of moto g with the launch of four new smartphones. Now, in the seventh generation, moto g remains the go-to smartphone for consumers looking for premium features, quality construction, and dependable performance, all at a great value.

We accomplished a lot last year thanks in no small part to our trusted carrier and supplier partners and all of our customers. Motorola is carrying this momentum into the current year, and we´re already on track to surpass the growth we saw this year. I can´t wait for you to see everything Motorola has in the works. The future looks bright. 

Sergio Buniac
President, Motorola SVP, Lenovo MBG ROW

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Lenovo and Motorola empower people to connect, collaborate, and volunteer from one of the most remote offices in world

There has been a growing desire for workplace flexibility because of its benefits to employees and the impact it has to our society. This need inspired a bold initiative to give people from around the world a once-in-lifetime opportunity to truly work their day jobs from anywhere and experience first-hand how to make a long-lasting difference with a remote island community.

Over the last year a select group of volunteers from Europe, North America, South America, and Asia traveled to one of the most remote “offices” in the world as part of Work for Humankind, a landmark partnership between Lenovo, Island Conservation, and the local Robinson Crusoe Island community.

During their time on the island, volunteers worked their own day jobs from Lenovo’s tech-enabled workspace on a remote island with the company’s powerful devices – including motorola edge devices – software, services and solutions to support the island’s education, healthcare and wildlife conservation efforts. Lenovo’s technologies introduced by this project aim to accelerate proven conservation actions that preserve the rare habitats and endangered species thriving on Robinson Crusoe Island.

Photo by Callum Thompson

Through the use of our devices, Motorola is working to empower people to be their authentic selves and encouraging them to express their passions. Using the motorola edge 20 pro, volunteers were able to help the island promote the local arts, foods and crafts while capturing the vast colors and shapes of the island to promote the island on social media.

Photo by Callum Thompson

We’re excited to continue this work to use Lenovo and Motorola technology to empower people to create a positive change and build a brighter future for our communities and our planet.

MOTOROLA, Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. LENOVO is a trademark of Lenovo. All other trademarks are the property of their respective owners. © 2022 Motorola Mobility LLC. All rights reserved.

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motorola x san diego padres announce first official MLB jersey patch partnership

We re saying hellomoto to an exciting new addition to our North American sports partnerships portfolio: the San Diego Padres! Motorola and the San Diego Padres today announced a multiyear jersey patch partnership that will bring the iconic Motorola batwing logo to the shoulder of Padres uniforms beginning with the 2023 MLB regular season.

The partnership, which was unveiled today through a video featuring third baseman Manny Machado and pitcher Blake Snell, is the first of its kind across all 30 Major League Baseball clubs.

a home run dealIn addition to becoming the official jersey patch partner of the Padres, Motorola will serve as the presenting partner of the Padres Hall of Fame, including all-new interactive technology displays and product integration throughout the exhibit. Additionally, Motorola branding will be prominently featured on signage in left field and in various locations on display throughout the Petco Park.

Motorola will also serve as the Official Smartphone Partner of the San Diego Padres and play a key role as Sponsor of the Padres annual Back to School event, which provides school supplies and clothing to underserved youths in the area.

a message from our executives We are thrilled to partner with a quintessential and innovative brand like Motorola to bring cutting-edge technology, design, and performance to Petco Park, said Padres CEO Erik Greupner. Motorola´s iconic logo on our jersey is a perfect alignment with our Padres brand, and we look forward to teaming up to provide a great experience for our fans.

Motorola and the Padres share a commitment and passion for creating meaningful consumer experiences, said Rudi Kalil, VP and general manager, North America at Motorola. Being woven into the San Diego Padres jersey is an exciting and pivotal moment for the Motorola brand and our innovative product line, and we´re thrilled to connect with Padres and worldwide baseball fans through this first-of-its-kind MLB partnership.

keep up with the action With Motorola as the team´s Official Mobile Smartphone Partner, the Padres social accounts will be capturing and posting content exclusively from Motorola devices throughout the season. Follow the action on Facebook, Twitter, Instagram and TikTok.

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motorola helps to #BreakTheBias in honor of International Women’s Day

International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. It s also a day for us to take action and continue the work to create a more equitable path for all women.

At Motorola, as part of Lenovo, we recognize, celebrate and honor the women who break barriers, make a difference and are paving the way for other women in our company. We understand the importance of a gender-equal world that is free of gender bias, discrimination, and stereotyping, and stand in solidarity with our employees who are working to pursue a better, more equal place.

women of Motorola share how they are breaking the biasTo celebrate IWD this year, we asked the women of Motorola to share how they are breaking the bias:

moto gives back for International Women s DayMotorola is not only committed to empowering and advancing women at our company, but also in the communities where we live and work. In honor of International Women s Day, Motorola is donating to A Long Walk Home, a national art organization based in Chicago that empowers young people to end violence against girls and women.

The national non-profit cultivates the next generation of leaders committed to gender equity and racial justice, and works with artists, students, activists, therapists, and community organizations and cultural institutions to elevate marginalized voices, facilitate healing, and activate social change. To support A Long Walk Home, visit here.

Visit our Instagram to join the IWD conversation and let us know how you do your part to help #BreakTheBias.

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Meet Our New Brand Platform: Power to Empower

When was the last time you thought about the power your mobile phone can give you? We all have the power to make a difference in the world, and it´s just waiting to be unleashed. Phones are at the center of people´s lives and connect us like never before, and they have the power to empower the next generation of thinkers, innovators, and change makers.

This idea has inspired us to usher in a new moment for our brand and launch our global brand platform Power to Empower.

At Motorola, we want to be generators of positive change. We´re a trustworthy presence in the mobile industry, building on a 90-year legacy of craftsmanship and expertise that centers on our desire to bring meaningful, reliable, high-quality technology to our consumers. We take great care in designing and engineering innovative products that create mobile connections for millions of consumers around the world. And we approach innovation with an inclusive mindset, representing the incredible diversity of our consumers. 

Now, we´re reinforcing our commitment to these existing values across our product portfolio, our partnerships, and our business as a whole. And most importantly, we see Power to Empower as an opportunity to create an emotional space where we can engage with our consumers in new and creative ways. 

We developed this brand platform along with WTF? Agency based in Buenos Aires, Argentina and worked with Magma and The Masses to build our first Power to Empower campaign around real stories about how people use technology that inspired us. We look forward to exploring this important change to our brand alongside them, building a brighter future for our communities and our planet.

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Hello Pride Month: Celebrating our LGBTQ+ community

From our products to our employees, our goal is to always make people feel empowered, supported and included. And this Pride Month is no different, as we celebrate the LGBTQ+ community and amplify their voices. 

To learn more about what this month means to them, how being proud has impacted their career and what they’re most looking forward to post-pandemic, we sat down with a few of our very own PRIDE members and allies: 

Q1: What does Pride Month mean to you? 

Johnny Cheganças, Global Brand Marketing Analyst: Pride Month to me means a celebration of diversity, equity, and inclusion. It is a special occasion to honor those who paved the way for us to earn the rights to be free being who we are. 

Nataly Gonzales Molano, Sales Operations Specialist: For me, Pride Month means celebrating diversity and working together to ensure that our society and laws respect and treat everyone the same. Today, there are still people who suffer from discrimination due to their sexual orientation and gender identity and as allies, we can contribute by creating an environment where everyone feels included and can be themselves.

Eduardo Lagreca, Director of Sales Operations: Pride Month, for me, is an opportunity to honor those who came before us and fought for the rights of the LGBTQ+ community, to reflect on what has been accomplished, to make plans for what still needs to be done and to celebrate love with friends!

Q2: How do you feel being proud in the workplace has benefitted your career? 

Johnny: It would be overwhelming and exhaustive if I couldn’t be myself in my workplace. It was such a battle for me before I could understand who I am and feel comfortable with myself, that I’d never put myself at a place where I am not allowed to be me. Having a place that is welcoming of me is already a victory. 

Nataly: I believe that when you are proud in the workplace you can be authentic and you are motivated to bring the best of you. In my case, I am passionate about learning, developing new ideas, and participating in different projects. I feel that in this company we have the autonomy to thrive professionally, whilst also having people that guide, support, and encourage us.

Eduardo: I think it must be very hard to go into work every day having to pretend you are someone you are not. Being out and proud has made me a happier, wholesome person and has benefited my life in general, including my career.

Q3: How do you find strength in your community? 

Johnny: Sadly, we have a lack of opportunities in the LGBTQIA+ community and when the opportunities do exist, sometimes we still need to prove that we are just as good as straight people. I have seen this happen with my close friends. But personally, I am lucky to have never experienced this in my workplace or during school and this made me grow up with confidence and strength regardless of my sexual orientation. I think that strength comes from having parents, family and friends that accept/respect who I am and that gave me a “rock” or solid base.

Nataly: Being part of PRIDE LATAM as an ally has been an amazing experience. Here, you can be sure that your peers listen to your ideas and encourage you to be authentic. It is also incredible to contribute to raising awareness on the important issues that affect the LGBTQ+ community and teach others that even if you do not belong to the community you can make a difference and celebrate diversity.

Eduardo: Participating in PRIDE gave me the opportunity to meet and get to know such wonderful people! LGBTQ+ and allies working together, sharing a passion for diversity and inclusion and connecting at a very human level. I’m very grateful to be part of this team!

Q4: What’s something you look forward to doing with the LGBTQ+ community once things start to open back up again?

Johnny: I absolutely would love to travel to visit my friends who live in different countries. We have been apart for so long that I want to be surrounded with all of my friends as much as I can!

Nataly: I would like to continue to actively support the community after Pride Month is over. Since my teenage years, I have dedicated my spare time to several volunteer programs related to inclusion and I learned that if we want to be agents of change and help others, the most important thing is to be an ally in not just some but every situation. 

I am looking forward to continuing to learn and get involved in the initiatives of PRIDE LATAM and building a better workplace for all. I think that empathy, and willingness to learn will help me to be a much better ally.

Eduardo: Face-to-face happy hours! We’ve been working remotely for a long time now… once we get back together the first thing on the list should be to celebrate!

Wishing a Happy Pride Month to everyone celebrating! #hellopride 

MOTOROLA, Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2021 Motorola Mobility LLC. All rights reserved.

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Motorola’s President reflects on fiscal year performance and what’s to come in the year ahead

Yesterday, Lenovo announced its Q4 and full-year earnings, and our mobile business unit contributed to the company’s impressive results with a record-breaking performance in the fourth quarter. This performance demonstrates the success of our transformation journey since 2018 and positions us for continued momentum as we leverage go-to-market synergies as “One Lenovo.

As we close out the fiscal year, Sergio Buniac, Motorola’s President, reflects on the key highlights of our performance, lessons learned and what’s to come in the year ahead.

#1: What are the highlights from Motorola’s business performance in the past fiscal year?

This past year has been a rollercoaster year with the uncertainty brought on by the global pandemic. However, it brought out the best in our organization by forcing us to focus on our strengths and recover from a tough situation. As a result of our resilience, we succeeded in four key areas:

Accelerating our trajectory: We recovered from initial market slowdowns to achieve Q/Q revenue growth in each quarter while also improving our profitability. We ended with a record FQ4, achieving our highest quarterly profit since the Lenovo acquisition and our highest Y/Y revenue growth in the past 8 quarters. As a result of our strong performance throughout the year, we grew +9% YTY and outgrew the market by +5 pts premium-to-market Y/Y unit growth.

Driving growth in our geos: We also drove broad-based growth with premium-to-market volume and revenue growth across all our markets. In our stronghold markets, we achieved our best market position with a record 20.9% share in LA, and 4 consecutive quarters of PTM growth in NA. In other markets, we continued our hypergrowth trajectory with double-digit premium-to-market volume and revenue growth in Europe, APMEA and India.

Growing profitability: We managed to drive growth across our geos while achieving record profitability for 2 quarters in a row. On top of that, all of our geos were operationally profitable 4 quarters in a row – the first time this has ever happened since Motorola’s acquisition by Lenovo!

Expanding our strategic initiatives: Finally, we continued to drive strategic initiatives. We continued making 5G more accessible than ever with the launch of moto g 5G plus (1st to 5G in mid-tier) and moto g (bringing 5G to $250 price tier), we focused on innovation that matters and introduced new experiences like “ready for” to amplify our smartphone’s capability beyond the small screen, and we launched ThinkShield for mobile to satisfy the needs of our B2B customers and to drive synergies with the broader Lenovo go-to-market.

#2: What are some of the most unexpected lessons you’ve learned over the past year?

This past fiscal year has tested our resilience, patience and adaptability. And I could not be more proud of how our team has handled this uncharted territory together. We worked in entirely new ways to address the novel challenges of the past year while protecting our employees.

One of the key aspects that we had to adapt to is the fact that the strong industry recovery created industry-wide shortages. As a result, we have had to get creative to gain access to critical components and drive innovation.

We accomplished that by leveraging the broader Lenovo strength to negotiate strategically with our suppliers and to be nimble and innovative in the way we bring our products to market.

This agility also involved taking a unique approach with our product development and roadmap, but it is a testament to our ability to innovate.

#3: What are the key opportunities you see in the year ahead and how will your business group leverage Lenovo’s new service-led strategy to drive success?

Going into FY21, we have tremendous momentum in our business with the highest demand for our products and continued improvement in our NPS scores. In addition, we have a wide customer footprint with our 5G products being sold in 80+ partners across 35+ countries. All of these factors have strengthened our reputation as a trusted global brand.

Given our strong performance, and our momentum, we expect to continue our strategy of profitable growth in FY21. On top of these opportunities, we are also excited about the strategy of broader “One Lenovo” and believe we are well positioned to capitalize on leveraging the synergies across the business groups.

To hear from leaders of all Lenovo’s business units please visit the Lenovo Story Hub.

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Designing for accessibility with Motorola’s Wendel De Assis

At Motorola, we strive to deliver meaningful innovation to all of our consumers. And with over 1 billion people, or 15% of the world’s population, experiencing some form of disability, creating solutions that are accessibility friendly is a major priority for us.

This Global Accessibility Awareness Day, we sat down with Wendel De Assis, a Software Engineering Manager at Motorola who has become an advocate for accessibility awareness, created a group focused on identifying and improving accessibility-friendliness in our products, and spearheaded a number of initiatives aimed at doing the same.

Q1: What inspired you to bring more accessibility awareness to your team and the projects you work on?

I could say there were two main moments when I realized this was something that we should prioritize in our projects. The first was when we were doing a brainstorming session and one of the participants had some eyesight disabilities and mentioned that it was impossible for him to use one of our main features, as it wasn’t properly supporting the color inversion accessibility functionality. The second was when I discovered that about 1 billion people identify themselves with some type of disability. I felt there was a huge group of people that we could better support through even the smallest changes in our devices.

Q2: What recent initiatives has the group spearheaded to improve accessibility in Motorola’s products?

We’ve picked up the Moto App project, which includes some of Motorola’s key features, such as Display, Gestures, Personalize and Tips. Designed to provide users with a way to find all the features that make Motorola phones so easy and enjoyable to use, we started by testing the app to look for accessibility improvement opportunities. We used automated accessibility testing tools and some help from real users to get their insights about our application. So, we’ve listed all the issues raised and worked together with our design and development teams to improve the application in many ways, like adding labels for the talk back functionality, improving the design of the screens, color updates and so on. These design, display and visibility changes can be accessed in the updated Moto App available for download via the Google Play Store.

Q3: Why is this work important to you specifically?

If you look at the current number of people who have some type of disability, that would be enough to care about. However, it isn’t just that. We still have people with disabilities that don’t identify with the community and those who are friends or family with someone with a disability. Also, everyone may have some kind of temporary disability, such as when you break an arm or are carrying a bag from the market and just don’t have enough hands. So, it turns out that designing for accessibility is actually making your product better for everyone, while helping those who need it the most!

Q4: How do you see this initiative continuing to progress in the future? What are you focused on going forward?

We’ve added accessibility checks as part of our development tasks, so we make sure all new features developed by the team are taken into consideration. Going forward, we are working to raise awareness to all of our internal Motorola groups, and hope to apply this work to every aspect of our devices that we design going forward. In the future, we’d like to expand our small group into an “Accessibility Champions Board” entirely dedicated to auditing our products, collecting customer feedback and identifying the ways we can improve accessibility across all of our franchises and experiences.

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Earth Day 2021: Making smarter technology more sustainable

Each year, April 22 marks a world-wide commemoration that has become increasingly important to global citizens: Earth Day. At this time last year, we were all working remotely and canceling international travel amidst lockdowns. While 2020 was difficult, the halt in human activity also caused greenhouse gas emissions to plummet by 7% – the largest drop ever recorded. This glimpse of a greener planet showed us how impactful and interconnected our actions are. One year later, we must double down on our efforts to ensure a lasting, positive impact for future generations as we look to the future.

As a Lenovo company, we are always looking for opportunities to use smarter technology to drive meaningful environmental improvements, inside and outside of our business. To read more, view the full article on Lenovo StoryHub here.

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10 women trailblazers at Motorola share advice on being a woman in tech

Today, on International Women´s Day, and every day, we celebrate and honor the women who are making an impact at Motorola, paving the way for the next generation of women in tech and leadership and empowering women across the globe to pursue their passions.

International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. It´s also a day that marks a call to action for accelerating gender parity globally.

At Motorola and Lenovo at large, we recognize the role we can play in supporting women in and out of Motorola and in creating a gender-inclusive and diverse workforce. That´s why we´re working with a number of organizations worldwide – like GirlUp, the gender equality initiative for the United Nations, and Project SYNCERE, an organization that exposes underprivileged youth to crucial STEM activities. It´ss also why gender diversity is a business imperative at Lenovo and Motorola, with a number of internal resources available including resource groups such as Women In Lenovo Leadership (WILL), discounts for child and elderly care services, and a commitment to increasing women representation across the organization.

To celebrate IWD this year, we sat down with some of the women trailblazers making a major impact at Motorola and in their communities to hear what empowers them as women in the tech industry and the advice they´d give to the next generation of women in leadership:

Happy IWD to women everywhere!

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