Today, a smartphone is more than technology; it’s a style signature. Focusing on design as a pillar of our innovation journey, Motorola has consistently set the pace in mobile phone aesthetics. In 2004, the motorola razr V3 redefined mobile design. Its ultra-slim silhouette, metallic finish, and iconic form made it a cultural phenomenon, an essential accessory for tastemakers and trendsetters worldwide. With its ultra-slim silhouette, metallic finishes, and impossibly sleek form factor, razr wasn’t just a phone—it was a cultural phenomenon. It became the must-have accessory for style leaders, celebrities, and everyday users alike. It was bold, expressive, and impossible to ignore. That moment marked a turning point in mobile design, and Motorola was the catalyst.
In the years that followed, our impact has continued. From modular-thinking with Moto Mods in 2016 and releasing a reimagined motorola razr in 2019, Motorola has never shied away from challenging industry expectations. While the industry leans into uniformity, Motorola continues to lead with bold trends and fashion-curated colors, expressive materials, and boundary-pushing designs. While competitors stick to the grayscale palette, we embrace vibrant tones, unique finishes, and tactile materials. Take the motorola razr 60 ultra/motorola razr ultra, for example: its wide array of bold colors and finishes stands in stark contrast to competitors who continue to play it safe with limited, or even only black and white, colorways.
This vision comes to life through our exclusive multi-year partnership with Pantone, the first and only collaboration of its kind in the smartphone industry today. Since 2022, we’ve launched exclusive devices in Pantone-curated hues, including Pantone Color of the Year editions, ushering the language of color into the smartphone space. But we haven’t stopped at color. We’ve ventured into rich textures and finishes, introducing vegan leather, vegan suede, and even the first real wood smartphone finish on the motorola edge 50 ultra.
Our latest collaborations, Alcantara, the Italian icon of luxury, and Swarovski, the global authority on crystal craftsmanship, elevate devices like the motorola razr 60 ultra/motorola razr ultra and moto buds loop to new levels of sophistication and personal expression. These collaborations reflect our deep commitment to creating products that are not only functional, but also deeply personal.
Motorola’s leadership has helped push the entire industry forward. Other OEMs are just now beginning to explore expressive designs and premium materials, a movement Motorola pioneered and continues to lead. We see smartphones not only as tools but as a platform for identity, with that belief continuing to shape every design decision we make.
That vision now materializes with the introduction of Collections by Motorola, a curated series celebrating design, color, and material innovation. The first in this series is The Brilliant Collection, featuring the motorola razr 60/motorola razr and moto buds loop accented in PANTONE Ice Melt and Swarovski crystals. It’s where fashion meets functionality, so consumers no longer have to choose between elegance and cutting-edge tech.
With Collections by Motorola, we’re making a bold statement: technology should adapt to you, not the other way around. Each device is designed with the intention to reflect how people live, express themselves, and integrate tech into their lifestyle, and The Brilliant Collection is just the beginning.
We’re not just redefining the smartphone, we’re setting the standard for design leadership in lifestyle technology. As Motorola continues to evolve, expect more Collections, more expressive devices, and more opportunities for consumers to showcase their individuality. We’re not only reinventing what a smartphone can be, we’re reaffirming our role as the industry’s design leader, and the lifestyle tech brand to watch out for.
