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Motorola introduces world’s first smartphones to feature Pantone™ Validated camera and display

Validations strengthen Motorola’s partnership with Pantone and extends color accuracy and expertise beyond hardware

The power of color is undeniable. Influencing what we wear and even how we think and feel, color is at the root of our every day. At Motorola, this belief has fueled our device approach and inspired our Pantone partnership. Since 2022, we’ve incorporated Pantone across our portfolio, bringing its impactful shades to consumers. From the motorola razr 40 ultra/razr+ sporting the Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, to the motorola edge 40 neo debuting a full lineup of Pantone-curated colors, and the PANTONE 18-1750 Viva Magenta moto g84 5G, consumers can choose a smartphone based on Pantone to reflect their personal aesthetic, regardless of budget or style preference. 

Today, Motorola is moving beyond color and finish selection and pulling Pantone’s expertise into the device display and camera tuning with Pantone™ Validated and Pantone SkinTone™ Validated. These patent pending technology programs test a manufacturer’s device to ensure authentic, Pantone colors and skin tones. To pass Pantone’s strict grading criteria, the product’s camera or display must maintain the color fidelity of the diverse colors found in the Pantone PMS and SkinTone guides.

Essential for content creators, photographers and designers, these programs give consumers true colors that can help them tap into their creativity and bring their ideas to life. As reflected within the device technology, Pantone’s display and camera assessments are recognized on the new motorola edge 50 ultra and motorola edge 50 pro – the first world smartphones to receive these program accolades. 

“This next step in our Pantone partnership allows our users to capture and view color and skin tone on their smartphone and know that these shades are authentic and true-to-life,” Ruben Castano, Head of Customer Experience at Motorola, said. “It’s important for us to instill color confidence and strengthen inclusivity for our users, and we’re thrilled to lead the industry in this effort.”

By utilizing Pantone’s design prowess at each stage of device development, Motorola is delivering authentic colors to allow users to share their spectrum of experiences.

“We believe in creating product trust around skin tone and Pantone color fidelity and are gratified to see Motorola leading the way in leveraging these features within their devices,” Iain Pike, Senior Global Director of Product and Licensing at Pantone, said. “Expanding inclusion in the mobile space is meaningful, and we are excited to be a part of this development.”

Pantone™ Validated and Pantone SkinTone™ Validated features are now available on the motorola edge 50 ultra and motorola edge 50 pro. Stay tuned for more information on availability for future devices. 

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