Motorola has scooped the coveted Red Dot Award: Product Design 2021 with its distinguished razr 5G device, for its high design and user experience quality. Since its launch last year, the device has been recognized widely for its groundbreaking design.
Motorola strives to innovate around the design and engineering of smartphones in order to create devices that meet the needs of consumers while also providing them with an element of surprise and delight. This extends across the entire portfolio of products but was most recently recognized by Red Dot for razr’s unique clamshell foldable design.
“razr 5G was designed to create a totally new smartphone experience that utilizes flexible display technology and answers a real consumer pain point – the need for portability without sacrificing access to content”, says Ruben Castano, Head of Customer Experience at Motorola. “Every decision throughout the development process was geared toward delivering a strikingly beautiful device with a totally unique, but totally practical, pocketable design. As a result, razr succeeds at embodying each of Motorola’s core design principles: simplicity, surprise, and richness”.
The Red Dot Award: Product Design dates back as far as 1955 and recognizes the best products for a given year. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinized the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.
razr 5G can be seen in the online exhibition on the Red Dot website. Starting on June 22, 2021, the razr 5G is also included in the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products are showcased. Visitors to the museum can experience the quality of the designs in a space that features contemporary design solutions and historical industrial architecture.
To read more about the motorola razr 5G please visit the website.
