For more than 20 years, the global experts in color consistency and accuracy at the Pantone Color Institute™ have announced the Pantone Color of the Year to highlight the symbolic nature of color while illustrating how our color choices reflect what is happening in our culture at a particular time. The Pantone Color of the Year is selected by analyzing global trends and themes throughout the year and considers all aspects of society from fashion to marketing, social media and even politics.
In our globally-exclusive partnership with Pantone in the smartphone category, we’ve seen how technology and color can intertwine to provide a vessel of expression, fostering creativity and unlocking immersive experiences along the way. To further this mission, we are introducing a special edition of the motorola edge 30 fusion in the Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, a fearless hue that writes a new narrative.
Previously launched in select European and Latin American countries and now making its United States debut, motorola edge 30 fusion packs flagship-level performance in an impossibly thin device with a sophisticated design. With class-leading features including a borderless 6.55″ pOLED 144Hz1 display, Snapdragon® 888+ 5G mobile platform, and an advanced 50 MP camera system with OIS, the motorola edge 30 fusion is the perfect intersection of performance and beauty – and perfectly embodies the Pantone Color of the Year 2023.
In addition to Motorola’s existing mobile phone category collaboration, its parent company Lenovo is also announcing a broader global partnership for the technology category with Pantone for Color of the Year 2023 that is exclusive to computers and tablets. Attendees at Pantone’s Color of the Year unveiling will also be able to immerse into the ‘Magentaverse’ experience through Lenovo’s ThinkReality A3 augmented reality smart glasses.
the meaning behind Viva Magenta
The Pantone Color of the Year 2023, Viva Magenta conveys what it means to blend the virtual and the physical with enthusiasm. Rooted in red with cool blue undertones, this powerful hue is inspired by nature and explored through technology, revealing multiple dimensions and a new way of creating. As we engage in multiple spaces and places simultaneously, we blur the lines of what is tangible and digital and form our own hybrid identity. Viva Magenta symbolizes this relationship, highlighting how consumers use electronics to enhance their various personas and develop their own multifaceted self-expression – a sentiment that is perfectly aligned with Lenovo and Motorola’s brand ethos of empowerment.
“Our exclusive, global partnership with Pantone in the smartphone category moves into its next stage being the only smartphone manufacturer to launch a device in the Pantone Color of the Year 2023, allowing consumers to explore, create and break boundaries through technology,” said Ruben Castano, Executive Director of Customer Experience and Design for Motorola, a Lenovo company. “This color truly reflects the cultural moment we are in, and we look forward to bringing this powerful shade to motorola edge 30 fusion devices around the world.”
“It’s been a privilege to explore the ‘Magentaverse’ alongside Motorola and the motorola edge 30 fusion,” said Elley Cheng, Pantone Vice President and General Manager. “We are all united in the belief that design, innovation and personal expression can generate more creative solutions and cultivate a future that promotes joyousness and optimism.”
explore a visual-audio experience with MOTO BUDS 600 ANC
Viva Magenta is all about immersing yourself in new technologies, worlds and experiences, and to help our users on this journey, we’ve paired the special edition motorola edge 30 fusion with our new MOTO BUDS 600 ANC. MOTO BUDS 600 ANC feature Snapdragon SoundTM technology, delivering superior sound while offering hybrid Active Noise Cancellation. So, whether you’re taking a nap on the plane, answering a call while on a busy street or listening to music in a noisy coffee shop, you can expect high-resolution, crystal-clear sound no matter where you are.
Additional capabilities include Bluetooth multipoint, which allows you to connect to two devices at the same time and Google Fast Pairing, letting you pair your buds to your phone with a single tap. When it’s time to put them away, a wireless charging case gives you up to 28 hours of battery2 before having to charge up again.
On top of that, MOTO BUDS 600 ANC come in PANTONE 19-2118 Winetasting, a hue designed to complement the Pantone Color of the Year 2023 and special edition motorola edge 30 fusion, creating a striking pair and new wardrobe staple.
The special edition motorola edge 30 fusion in the Pantone Color of the Year 2023, Viva Magenta, will be available in select markets worldwide. MOTO BUDS 600 ANC will be sold as a bundle with the special edition motorola edge 30 fusion in select markets across the globe. For full pricing information and specifications, visit our website or contact your local PR representative.
In the United States, the motorola edge 30 fusion will be available starting December 12 exclusively on Motorola.com as a GSM unlocked device; compatible with AT&T and T-Mobile. The special edition motorola edge 30 fusion in the Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, will be available as a bundle with the MOTO BUDS 600 ANC in PANTONE 19-2118 Winetasting for $799.99. The device will also be available in Neptune Blue for $699.99.
