Hey Chicago, what do you say? The Cubs and Motorola are teaming up today!
Motorola hit a home run with today’s announcement of a multi-year partnership with the Chicago Cubs, bringing an exciting new addition to our North American sports partnership portfolio and strengthening our brand connection with sports fans across the world. This new partnership not only aligns with Motorola’s growth strategy but also opens opportunities to drive consumer engagement with our brand and products.
a grand slam deal
The partnership will bring the iconic Motorola “batwing” logo to all Cubs jerseys, both at home and on the road, which will drive strong visibility for the Motorola brand. The new team jerseys will make their debut tonight at Wrigley Field when the Cubs take on the St. Louis Cardinals.
In addition to being the Cubs’ first-ever Official Jersey Patch Partner, Motorola will have various in-ballpark signage elements, an endorsement deal with Cubs shortstop Dansby Swanson, and fundraiser sponsorship opportunities with Cubs Charities. All of this will allow the Motorola brand to grow and connect with Cubs and sports fans both on and off the field.
To further drive engagement with Wrigley Field attendees, Motorola has a permanent space, the motorola razr room, at Gallagher Way next to the Cubs Team Store (3643 N. Clark St.). Currently, the space houses the Ryne Sandberg pop-up exhibit and offers opportunities to engage with the newest Motorola devices. Come September, the motorola razr room will be transformed into the Chicago Cubs Hall of Fame pop-up exhibit featuring memorabilia from Aramis Ramírez and Kerry Wood’s baseball career.
a message from our executives
“We took great care when it came to selecting a jersey patch partner and are thrilled to welcome back Chicago-based Motorola to the Cubs,” said Cubs Vice President of Corporate Partnerships Alex Seyferth. “When working through the jersey design, we put a lot of effort into making sure Motorola’s logo seamlessly integrated into the Cubs’ uniform, adjusting the colors of the batwing logo to match the Cubs brand. Through this partnership, we’re aligning two iconic Chicago brands through innovation and tradition.”
“As a company committed to innovation and offering unique experiences, Motorola is thrilled to strengthen our North American sports portfolio through this strategic collaboration with the Chicago Cubs,” said Rudi Kalil, President of Motorola North America. “This partnership isn’t just a milestone for Motorola and the Cubs; it represents Motorola’s broader commitment to enhance and grow our brand within the market and drive meaningful engagement with consumers. We’re confident that this partnership will propel us to new heights and further solidify our position in North America.”
keep up with the action
With Motorola also serving as the Official Smartphone Partner of the Cubs and Wrigley Field, the club’s social media channels will capture and post content from the new motorola razr+ smartphone. Follow the action on Facebook, X, Instagram and TikTok, and via #Cubs and #YouHaveToSeeIt.
