In a sea of neutral colored candy bar smartphones and basic white accessories, Motorola is on a mission to redefine how you see your smartphone, both in form and function. Your smartphone is your most personal piece of technology. You use it every day and carry it with you everywhere you go. We believe your smartphone and tech accessories should go beyond utility. They should reflect who you are and give you the opportunity to express yourself through customization and design.
There was a time when cell phones came in all kinds of shapes, colors, and styles—making them just as fun as they were functional. Somewhere along the way, that energy faded, but we’re committed to bringing that sense of fun, emotional connection and individuality back to Motorola smartphones and accessories. Whether it’s through bold colors, tactile textures, or a little extra glam, we’re always exploring how we better integrate our devices into users’ personal style. With an impressive list of partners that includes Bose, Pantone, Swarovski, and Alcantara, Motorola collaborates with brands that have their fingers on the pulse of technology, lifestyle, and luxury with the goal of becoming your go-to for mobile tech that feels as stylish as it is smart.
Color – A foolproof way to make your smartphone more “you”
At a time when neutral shades like white, black, silver, and gray are the most prevalent colors for smartphones and tech accessories, picking a bright color is a surefire way to make your device stand out and feel more in line with your personal style. That’s why Motorola partnered with the Pantone Color Institute, the global authority on color. Our partnership is rooted in a shared belief: color isn’t just about aesthetics, it’s a powerful form of self-expression. By collaborating directly with Pantone’s trend and design experts, Motorola stays at the cutting edge of broader cultural and design movements, bringing meaningful, on-trend color choices to every device.
“This partnership has shaped the way we develop our devices, to resonate emotionally with consumers,” says Ruben Castano, Vice President of Brand, Design and Consumer Experience at Motorola. “We want to deliver creative and inspiring products that allow the consumer to match their smartphone to their own personal style. Pantone’s expertise in color and trend forecasting allow us to produce unique devices that stand out from the crowd.”
Beyond the surface, these color choices are intentionally designed to evoke emotion, spark creativity, and help users feel more connected to the device they use every day. Whether it’s motorola razr ultra / 60 ultra in the bold Pantone Rio Red or motorola edge 60 pro in the sophisticated Pantone Dazzling Blue, each color tells a story.
Texture – Add some feeling to your favorite device
In addition to color, exciting and unexpected textures offer another way to introduce fashion and design to a smartphone. From leather-inspired finish to canvas, Motorola designs our smartphones with a variety of materials that not only elevate the look but also the feel of our devices. Most recently, we partnered with Alcantara, a premium, Made in Italy brand and material known for its unique soft touch feel, high-performance design and commitment to sustainability. Alcantara is the latest addition to Motorola’s portfolio of unique textures, bringing a luxurious tactile experience that is both comfortable and fashionable.
“Our goal is to combine forces with brands that are leaders in their space and have similar values around putting the consumer’s needs and wants first. The partnership with Alcantara felt like a natural one due to the brand’s reputation for combining aesthetics and performance among luxury industries. This matches up perfectly with Motorola’s ethos of pairing style with function,” explains Castano. “How do we really bring these striking Pantone colors to life? We answered this question with our range of textures offered in this launch, led by Alcantara’s innovative new application of its iconic and high-performance material to our razr devices.”
Choose between the elegant Alcantara of the motorola razr ultra/razr 60 ultra, the soft luxe of the edge 60 pro, the tactile canvas of the edge 60 and more, to match the look and feel you desire.
Fashion – Elevate your tech into a designer piece
Motorola’s commitment to style isn’t new—it’s part of our DNA. Over the years, we’ve partnered with some of fashion’s most daring and iconic voices to reimagine what mobile tech can look like. Motorola has consistently blurred the lines between technology and fashion. These past collaborations showcase our belief that smartphones can be as bold, expressive, and stylish as the people who carry them.
Our latest fashion collaboration comes with the launch of our new moto buds loop. With a sleek, open-ear design, moto buds loop delivers the aesthetic you want while providing the all-day comfort you crave. For those looking to add a little extra something to their new favorite earbuds, we’ve partnered with Swarovski®, adorning the buds with dazzling crystals. Now your earbuds can catch the light like a pair of exquisite jewelry—adding a sparkle to your day and ensuring all eyes are on you.
Featuring Sound by Bose technology, moto buds loop have an expertly tuned EQ, delivering an exceptional audio experience with clarity and balance. The brilliance of Swarovski® crystals is perfectly complemented by the moto buds loop advanced technology, offering crystal-clear sound to match its stunning appearance.
Make Your Tech Speak Your Style
From Alcantara’s luxe, tactile finishes to Swarovski’s unmistakably brilliant crystals to the high-quality audio of Sound by Bose, alongside Pantone’s striking colors, each partnership represents a unique approach to blending design with daily utility. Together, these collaborations allow us to offer a smartphone experience that’s more personal, expressive and stylish than ever before.
This new generation of devices builds on Motorola’s design legacy while introducing new features that give users more ways to stand out. At Motorola, we know that the future of mobile isn’t just smart, it’s stylish. Explore the new razr, edge and moto buds loop devices today to discover how your personal technology can be a true expression of you. Moving forward, users will see Motorola building long-term products as collections of materials and finishes.
