Each year, April 22nd marks an important day for our planet – Earth Day – a day dedicated to honoring the achievements of the environmental movement and raising awareness of the need to protect Earth’s natural resources for future generations. As a global technology powerhouse operating in markets across the globe, we fully understand the role we have in raising awareness and taking action to help protect our planet. In 2021, we announced a set of long-term KPIs that will help to do so, including achieving a 30% improvement in the energy efficiency of our mobile phones by FY 29/30.
As a Lenovo company, we are actively committed to investing in our planet through a number of key initiatives that will help to improve energy efficiency, increase sustainable packaging and product design, and reduce emissions. In January 2023, Lenovo announced its commitment to achieving net-zero greenhouse gas emissions by 2050, with science-based targets validated through the Science Based Targets initiative’s Net-Zero Standard.
To learn more about all of the actions Lenovo as a whole is taking to build a brighter, more sustainable future for our customers, colleagues, communities, and planet, visit https://news.lenovo.com/campaign/earth-day-2023.
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Motorola employees share what #EmbracingEquity means to them for International Women´s Day
March 8, 2023
Every year, we at Motorola, look forward to celebrating International Women’s Day (IWD), by recognizing and honoring the women who break barriers, make a difference in and out of the office, and are paving the way for other women at Motorola.
This year’s IWD theme is all about Embracing Equity and recognizing the difference between providing equal versus equitable opportunities. At Motorola, we are committed to supporting a gender-equal work environment as well as an equitable one, where all of our employees are given fair treatment, opportunities for growth, and access to resources.
To help honor this day, we asked women at Motorola what embracing equity means to them:
“Embracing equity is the way for us to create a more equal and fair world; a world where diversity is celebrated in all its power. We have the right and the responsibility to make it happen!” – Renata Altenfelder, Executive Director of Brand Management, MBG
“Providing equal opportunities based on gender is not enough. Embracing equity is about realizing people’s needs aren’t always the same and that it’s okay to need different things to succeed. Future generations should celebrate these differences, value diversity, and importantly, support inclusivity.” – Manika Parashar, Digital Copywriter, MBG
“Embracing Equity is a way for us to make every human feel equal in all terms. Providing equal opportunities and favorable resources to all living souls at workplaces would not just lead to the success of organizations but the success of humanity. We must take responsibility to foster the next generation to value and embrace equity in all aspects of life.” – Anjali Rawat, Global Social Coordinator, MBG
“It’s to be able to understand, not only from the differences but from the similarities who I am in this place, and what benefits I deserve for being a woman, millennial, Latina and leader. For me, as a Human Resources leader, it is a key element to generate an inclusive culture and thus enhance the empowerment and development of teams in the organization. We should continue with this journey of promoting equity because it is fundamental to confront the market and cultural challenges. First of all, we must start by promoting conscious and inclusive leadership.” – Laura Aguilar, Human Resources Business Partner, PCSD
“There is no “i” in the team. We should provide tools and support to narrow the social gaps our history has created. That means we should identify what and how we as Lenovo can promote a more equal workplace. Embracing equity is understanding our social responsibility for a fairer and better world for our children. It is leaving an improved world to future generations. Different minds foster different solutions, but just being diverse is not enough. We should equally foster professional development if we want to achieve greatness. Equity is also a great teacher of social awareness, empathy, and self-improvement. We should change our mindsets and realize we are active members of a changing planet. We are all responsible for the transformations we can promote and we should at least start in the workplace.” – Andrea Barral, Director of Human Resources for Latin America, MBG
Supporting our communities during Women’s History Month At Motorola and Lenovo at large, we recognize the role we can play in supporting women in and out of the office, and in creating a gender-inclusive, diverse, and equitable workforce. To learn more about all of Lenovo’s 2023 IWD initiatives, please visit the Lenovo Story Hub.
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Motorola expands its indigenous languages digital inclusion initiative with two new endangered languages spoken in India
February 20, 2023
Today, in partnership with the Lenovo Foundation, Motorola is excited to announce the next phase of our indigenous languages digital inclusion initiative with the addition of two new languages – Kuvi and Kangri – spoken in regions of India. Over the last two years, we’ve added the support of three endangered indigenous languages to our devices – Cherokee (spoken in the United States), Kaingang (spoken in Brazil) and Nheengatu (spoken in the Amazon). We’re incredibly thrilled to continue our commitment to embracing inclusivity and delivering smarter technology for all, by delivering the first-ever Kuvi language writing system and keyboard, and a fully localized Kangri smartphone User Interface to our devices.*
Of the 2,464 endangered languages around the world listed in the UNESCO Atlas of World’s Languages in Danger, India tops the list with 197 endangered languages, followed by the U.S. (191) and Brazil (190). When selecting the languages for this most recent phase of our project, we analyzed many factors including the percentage of speakers in the communities to indicate loss of language, community access to technologies, engagement with the broader community, and availability of linguistics resources. We found that while the Kuvi language community accounts for about 155,000 people, who live primarily in Odisha and Andhra Pradesh, India, only about 9% of the people in the region still speak the language. Similarly, we discovered that while Kangri is spoken by around 1 million people in India, only a very small fraction are fluent speakers.
The first-ever Kuvi language writing system
With this project, Motorola and the Lenovo Foundation worked closely with the Kalinga Institute of Social Sciences (KISS) under the guidance of Dr. Achyuta Samanta, Founder, KIIT & KISS and leadership of Dr. Sushree Sangita Mohanty and support from the Kuvi speakers & language experts to determine the needs of the Kuvi communities in all regions where Kuvi is spoken. Together we determined that the most important step in Kuvi Language Preservation would be to develop the first-ever Kuvi language writing system. Additionally, to facilitate the usage of this new written system, we created a Kuvi keyboard supporting 4 scripts – Kuvi Odia, Kuvi Telugu, Kuvi Devanagari and Kuvi Latin. The new keyboard is available for download via the Google Play Store to help with the utilization of the written form in smartphones and allow for other forms of digitization.
“We at Kalinga Institute of Social Sciences (KISS) are delighted to partner with Motorola and Lenovo Foundation in this one-of-its-kind project to revitalize the endangered status of Kuvi language,” said Samanta. “KISS with support from the Lenovo Foundation has been integral in bringing together the member of tribal communities (Kondh, Kond and Jatapu), linguistic & technical experts, and various other fraternities to collaborate with the Motorola Software Globalization team and develop a keyboard for the Kuvi Language. This initiative sets the path for the revival of many more such languages, helping to preserve the rich legacy, knowledge and heritage that rests in the depths of our country.”
The first fully localized Kangri Smartphone User Interface
We also worked alongside linguists, scholars, and experts from the Kangra, Hamirpur and Una districts of Himachal Pradesh, to deliver the first fully localized Kangri. Smartphone User Interface, in both AOSP content and Motorola Experience apps. To make for a seamless Kangri experience on our devices, we also added Unicode Common Locale Data Repository (CLDR) support with a richer Kangri language data and user interface, all locale-specific patterns for formatting and parsing such as dates, times, currency, measure units, country & language information. Localizing over 200,000 English words into Kangri on our devices means that from the moment a Kangri user sets up their device, they can select the language and navigate a richer UI for both Android AOSP and Motorola experiences.
“With just about 1.7 million speakers of Kangri from a total 1.4 billion people who make India, Motorola and Lenovo Foundation’s language revitalization effort is truly a testimony of their commitment to preserving endangered languages,” said Professor Sunhu Sharma, consultant to Motorola’s Endangered Indigenous Language Initiative for Kangri. “The project was humongous and extremely gratifying, as researchers, tribals, linguists, and tech professionals, worked together to localize over 200,000 English words into Kangri on Motorola’s devices, which will enable Kangri speakers to set up their device in their language and navigate their phone in their mother tongue.”
To further our efforts in bringing more awareness and action to revitalize endangered indigenous languages, this past December, Sergio Buniac, President of Motorola, announced at UNESCO’s International Decade of Indigenous Languages event, that we are also partnering with UNESCO to conduct further research on the impact and potential of digitizing endangered indigenous languages. “Lenovo and Motorola, in collaboration with UNESCO New Delhi Office, are in the planning phase to develop a toolkit sharing experiences and technology in digitizing endangered indigenous languages,” said Hesekiel Dlamini, Officer in Charge, UNESCO, New Delhi. “This is in line with our shared vision for digital inclusion of indigenous communities.”
In addition to these languages, we also recently introduced a new logo dedicated to our indigenous languages digitization initiative. The new logo is meant to make support of these languages more recognizable on our devices and raise awareness towards the cause.
“With each phase of our endangered indigenous languages project, our goal is to help bridge the gap in digitally inclusive technology and inspire more actions towards the revitalization of these languages”, said Janine Oliveira, Executive Director of Globalization Software at Motorola Mobility. “The addition of Kangri and Kuvi to our growing list of supported languages is a milestone we’re excited to celebrate, but our work doesn’t stop here.”
Moving forward, we will continue to conduct research alongside indigenous communities and engage with regional teams to enrich Motorola experiences and the lives of our incredible consumers.
*The new languages are available on the new moto e13. Going forward, every Motorola smartphone upgraded to Android 13 will have Kangri language and Kuvi keyboard support as well.
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Motorola and Lenovo Foundation announce next phase of endangered indigenous languages revitalization initiative at UNESCO HQ
December 19, 2022
For the Cherokee, Kaingang and Nheengatu versions of this press release, please visit our Brand News press box folder.
This year, the United Nations General Assembly proclaimed 2022 – 2032 as the International Decade of Indigenous Languages (IDIL) in an effort to draw global attention to the critical situation of many indigenous languages and to mobilize stakeholders and resources for their preservation, revitalization and promotion. As a global company focused on delivering smarter technology for all, Motorola has raised awareness and taken action towards our continued commitment to the indigenous languages revitalization project, first introduced in early 2021.
Today, as part of UNESCO High-level Celebration of the International Decade of Indigenous Languages, Motorola announced the next phase of the project focused on native languages from India, which will arrive in the coming months. Together with the Lenovo Foundation, we are also proud to be partnering with UNESCO to conduct further research on the impact and potential of digitizing endangered indigenous languages.
Motorola President and Lenovo Vice President Sergio Buniac, along with Lenovo Foundation and Motorola Globalization representatives were part of the Paris event that brought together high level representatives of UNESCO Member States, Indigenous leaders, the UN system, civil society national research organizations and representatives from the public and private sectors. These stakeholders were convened in Paris to discuss how to integrate and preserve indigenous languages around the world and how they could cooperate towards a more inclusive future.
“The idea for this project came from a problem identified by our Motorola Globalization Team, which noticed that the indigenous languages had no representation in digitized form in technology that could aid in the preservation of not only the language but also the traditions, culture and history,” says Sergio Buniac, Motorola Global President. We hope that this initiative raises awareness towards language revitalization, not only by impacting the communities, but paving the way for more endangered indigenous languages to be added to other smartphones.
As new generations of indigenous people increase their literacy and use of technology, it is crucial that they be able to use their native language in new, digital formats to avoid the endangerment and loss of language. UNESCO estimates that we lose one indigenous language every two weeks, resulting in around 3,000 unique languages being lost by the end of the century. To help preserve our human heritage, the unique histories of indigenous cultures and empower the next generation, Motorola has been working in partnership with Lenovo Foundation to integrate languages into its smartphones. Kaingang (spoken in Southern Brazil), Nheengatu (spoken in the Amazon), and Cherokee (spoken in the United States) are already part of the more than 80 languages Motorola offers in its mobile interface.
With this initiative, Motorola became the first mobile phone manufacturer to provide Cherokee citizens access to a fully localized mobile phone user interface and to fully support an indigenous language spoken in the Amazon. Motorola has shared the characters, 360,000 translated words, and linguistic customizations on the Android platform so that other OEMs and companies can add the languages to their interfaces, paving the way for broader use and revitalization. As a start, Motorola’s parent company Lenovo is exploring integration of the languages on its PCs.
As the project continues over the next decade, Motorola and Lenovo Foundation hope to increase awareness, bring action toward the survival of endangered languages, and empower future generations of indigenous communities to use technology in their native language.
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motorola razr and The Blonds Partner for Pride Month with a Custom Accessory in Support of LGBTQIA+ Community
June 21, 2022
From our products to our employees, it is our mission at Motorola to always make people feel empowered, supported and included. And this Pride Month is no different as we celebrate the LGBTQIA+ community through a unique partnership between motorola razr and the luxury fashion house, The Blonds. The duo has teamed up for Pride 2022 to create a custom, limited-edition couture lanyard, with all proceeds benefiting New York City Anti-Violence Project.
Inspired by the iconic motorola razr, the couture lanyard acts as a chic, hands-free phone accessory and is available in three razr-inspired colorways, blush gold, silver and black.
The limited-edition couture lanyard brings forth The Blonds signature crystal look, while nodding to the sleek design of the motorola razr. Say goodbye to forgetting your phone at home, and say hello to a couture accessory that will help elevate any look, while keeping your device close and personal for easy access to all your smartphone needs.
The limited-edition couture lanyard is available for purchase on theblondsny.com/razrPride.
Partnership with a purpose
The most unique and meaningful aspect of this partnership is the support and recognition of the LGBTQIA+ community, with all proceeds of the limited-edition couture lanyard benefitting the New York City Anti-Violence Project.
Founded in 1980, the New York City Anti-Violence Project empowers lesbian, gay, bisexual, transgender, queer, and HIV-affected communities and allies to end all forms of violence through organizing and education, and supports survivors through counseling and advocacy. Learn more at AVP.org.
A message from the brands
With the return of Pride in New York City, Motorola and The Blonds are also hosting a larger-than-life event that celebrates the resilience of the LGBTQIA+ community and champions challengers to embrace what they are hanging up on this pride season.
motorola razr is a brand that challenges norms, embraces self-expression and champions uniqueness – which is why it made perfect sense for us to partner with the iconic brand for this unique event, welcoming LGBTQIA+ community and allies to celebrate Pride, said The Blonds Founders, David and Phillipe Blond. Together with motorola razr and New York City Anti-Violence Project, our larger-than-life event at the iconic venue Top of The Standard in NYC celebrates the resilience of the LGBTQIA+ community and champions challengers to honor their uniqueness and individuality, and in true motorola razr fashion – embrace what they are hanging up on this pride season.
The Blonds have been tremendous partner for our brand, and we re thrilled to collaborate with them this Pride Month as we deepen our commitment to support increased visibility and acceptance for the LGBTQIA+ community , said Maria Jose Martin, Motorola Director of Marketing Strategy & Planning. As part of Lenovo, Motorola celebrates and supports diversity in all its forms, both within our own organization and throughout the world, and this partnership is yet another way we re advocating for the LGBTQIA+ community.
As part of Lenovo, Motorola is also dedicated to building an equitable and inclusive workforce. The commitment to foster an inclusive workplace for LGBTQIA+ employees is reflected by the company s recent signing of the Declaration of Amsterdam, fifth consecutive 100% score on the Human Rights Campaign s Corporate Equality Index, and partnerships with organizations around the world that work toward greater inclusion in our workplace and communities.
Join in to celebrate pride
motorola razr is utilizing its iconic hang up action to encourage consumers to hang up on bullying, hate and the status quo, and embrace breaking down barriers and celebrate positivity and inclusion.
Join in on the conversation and tell us what you’re hanging up on this Pride Month by tagging #HangUpOnIt and @motorolaus on social media.
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Motorola’s indigenous languages revitalization initiative named Honorable Mention in Fast Company’s 2022 World Changing Ideas Awards
May 3, 2022
Today, we’re excited to announce that Motorola has been named an honoree of Fast Company’s 2022 World Changing Ideas Awards for our indigenous languages revitalization initiative. This year, the awards honored a number of companies and their solutions which support clean technology, innovative corporate initiatives, brave new designs for cities and buildings, and other creative works that are supporting the growth of positive social innovation, tackling social inequality, climate change, and public health crises.
In 2021, Motorola introduced our indigenous languages revitalization initiative – an effort focused on embracing digital inclusion by fully supporting two indigenous languages spoken in the Amazon and South of Brazil. With many of these indigenous languages in danger of disappearing completely, Motorola became the first OEM to digitize Kaingang and Nheengatu on a smartphone device.
“We’re honored to have been recognized by Fast Company for our work in bringing more digital inclusion to our consumers and industry,” said Renata Altenfleder, Head of Global Brand at Motorola. “With this initiative, we are working toward delivering a mobile experience that embraces all of our users and contributes to the survival of indigenous languages and cultures.”
Now in its sixth year, the World Changing Ideas Awards showcase 39 winners, 350 finalists, and more than 600 honorable mentions—with climate, social justice, and AI and data among the most popular categories. A panel of eminent Fast Company editors and reporters selected winners and finalists from a pool of more than 2,997 entries across transportation, education, food, politics, technology, health, social justice, and more. In addition, several new categories have been added this year including climate, nature, water, and workplace. The 2022 awards feature entries from across the globe, from Switzerland to Hong Kong to Australia.
Motorola along with other fellow winners of the prestigious World Changing Ideas awards will be showcased in Fast Company’s Summer 2022 issue, hitting newsstands on May 10, 2022.
“We are consistently inspired by the novelty and creativity that people are applying to solve some of our society’s most pressing problems, from shelter to the climate crisis. Fast Company relishes its role in amplifying important, innovative work to address big challenges,” says David Lidsky, interim editor-in-chief of Fast Company. “Our journalists have identified some of the most ingenious initiatives to launch since the start of 2021, which we hope will both have a meaningful impact and lead others to join in being part of the solution.”
In 2022, Motorola announced the completion of the second phase of this initiative with the support of the Cherokee language on Motorola devices’ User Interface.
“With our efforts to open-source our software indigenous language assets, we hope this initiative and milestone will inspire more actions toward revitalization within our industry, and we are eager to continue this work in the years to come”, said Janine Oliveira, Executive Director Globalization, Motorola.”
About the World Changing Ideas Awards World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With the goals of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.
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motorola helps to #BreakTheBias in honor of International Women’s Day
March 8, 2022
International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. It s also a day for us to take action and continue the work to create a more equitable path for all women.
At Motorola, as part of Lenovo, we recognize, celebrate and honor the women who break barriers, make a difference and are paving the way for other women in our company. We understand the importance of a gender-equal world that is free of gender bias, discrimination, and stereotyping, and stand in solidarity with our employees who are working to pursue a better, more equal place.
women of Motorola share how they are breaking the biasTo celebrate IWD this year, we asked the women of Motorola to share how they are breaking the bias:
moto gives back for International Women s DayMotorola is not only committed to empowering and advancing women at our company, but also in the communities where we live and work. In honor of International Women s Day, Motorola is donating to A Long Walk Home, a national art organization based in Chicago that empowers young people to end violence against girls and women.
The national non-profit cultivates the next generation of leaders committed to gender equity and racial justice, and works with artists, students, activists, therapists, and community organizations and cultural institutions to elevate marginalized voices, facilitate healing, and activate social change. To support A Long Walk Home, visit here.
Visit our Instagram to join the IWD conversation and let us know how you do your part to help #BreakTheBias.
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Motorola becomes first phone manufacturer to provide access to a fully localized Cherokee mobile phone user interface
February 28, 2022
Motorola is committed to embracing inclusivity in our mission to provide smarter technology for all. That’s why, last year, we announced a language revitalization project, becoming the first OEM to fully support two indigenous endangered languages (from the Amazon and Southern Brazil) on our mobile devices. Today, in partnership with the Lenovo Foundation, we’re taking this commitment to digital inclusion a step further by announcing the arrival of the Cherokee language into our user interface on Motorola devices that support Android 12.* With this project, we are working toward delivering a mobile experience that embraces all of our users and contributes to the survival of indigenous languages and cultures.
When selecting the Cherokee language as the next phase of this project, we analyzed many factors including the percentage of speakers to indicate loss of language, access to technologies, and availability of linguistic and scholarly expertise. We found that while there are over 400,000 Cherokee people in the United States (the largest of the 567 federally recognized tribal organizations in the country), less than 2% are first-language speakers. Now, with support of the Cherokee language on Motorola devices, Cherokee citizens will have access to a fully localized mobile phone user interface for the first time.
Citizens of the Eastern Band of Cherokee Indians (EBCI) and the Cherokee Nation are, like many other Americans in their use of technology, which means they have a smartphone in their pockets. But this might not be the case for the roughly 178 first language EBCI speakers remaining, since they are, for the most part, elderly. According to Cherokee scholar Benjamin E. Frey from the University of North Carolina-Chapel Hill, who was instrumental to this project, one of the important points about this initiative is that it will help bridge the gap between elders who may not use technology much but know the language, and the youth who might otherwise see the language as a relic of the past. By combining language and technology, we are demonstrating the language’s continuing vitality and viability to be a part of the Cherokee future. In doing so, we hope to not only help preserve the language but also the history, culture and identity of those who speak it.
Top left: Cherokee Scholar Benjamin E. Frey from the University of North Carolina – Chapel Hill with Motorola’s Localization Manager & MBG Head Linguist, Juliana Rebelatto; Bottom left: John Ross, a translator from the Cherokee Nation of Oklahoma Center: Bobbie Smith, a translator from the Cherokee Nation of Oklahoma; Right: Juliana Rebellato with Chief Richard Sneed (EBCI).
“In the future, our goal is to continue to research and deliver on this revitalization project, by including other endangered indigenous languages, as well as work to open source Cherokee language data via motorola.com and share our process of digitization with other globalization professionals”, said Janine Oliveira, Executive Director of Globalization Software at Motorola Mobility. “We hope this milestone will inspire more actions towards revitalization within our industry, seeing more digitally inclusive technology.”
The completion of this project would not have been possible without the help of our localization vendor partners and Cherokee Nation and EBCI linguistic experts. Moving forward, we will continue to conduct research alongside indigenous communities and engage with regional teams to enrich Motorola experiences and the lives of our incredible consumers.
*The motorola edge+ is our first North American device on Android 12. However, all our subsequent North American and Global devices launching on Android 12 after April and beyond, including upgrades, will in fact have Cherokee User Interface language supported.
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