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motorola edge family wins Red Dot for outstanding design

Motorola won its second Red Dot award of the year with the recently launched motorola edge and motorola edge+. Submitted as a family, these two new devices have been recognized in the world´s most renowned design competition for their outstanding design quality. In 2020, designers and companies from 60 countries entered more than 6,500 products in the competition, with only 25% being honored with this recognition.

Motorola´s design philosophy has always been focused on providing consumers with innovation that transforms technology into meaningful experiences. While this extends across our entire portfolio of products, the Motorola Edge and Edge+ deliver the very best all-around experience in a design that´s beautiful, surprisingly functional and advanced in a bold and modern interpretation of what a smartphone can be.

When designing the Motorola edge family usability, simplicity and desirability were top of mind for the team. From the interactive 90-degree curved display and high-resolution camera systems to the fastest 5G data speeds ever and the largest battery of any smartphone – maximizing performance and the consumer experience were key priorities in our design process. We wanted these premium features to be matched with an equally stunning exterior look and feel with a finish meant to evoke luxury that was inspired by Murano glass blowing for depth and gradient of color. It´s powerful and fast interior is perfectly balanced with a stunning exterior that is all pixels, all imaging and all audio to satisfy the most demanding consumers.

“We recognize the importance of balancing consumer needs with an element of surprise, and the motorola edge family is one step on a longer roadmap to create more seamless, intuitive devices with cutting-edge design,” said Paul Pierce, Head of Premium & Innovation Design at Motorola. “We aim to create devices that adapt to the user, not the other way around. With this in mind, every decision made when creating these new devices was centered around our consumers and increasing usability through purposeful innovation.”

On June 22, 2020, the motorola edge and motorola edge+ will be added to the Milestones in Contemporary Design exhibition in the Red Dot Design Museum Essen, where all of the award-winning products will be on display. Congratulations to the entire team responsible for bringing these beautiful devices to life. To learn more about the motorola edge family, please visit our YouTube page.

About the Red Dot Design Award: In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world´s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.

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an important step in our growth strategy

From delivering the world´s first commercially available 5G smartphone to the launch of the new razr this past November, our strategy continues to focus on leading with innovation and delivering what matters most to our consumers. And while we have recognizable milestones from the past – what´s even more important is what´s happening right now at Motorola. With successful product launches, industry-wide milestones, and strong financial performance, the last year demonstrates an important turning point for the brand and the business – and now is this time to grow our business even further. We´ve proven ourselves as one of the leaders in the mid-tier space and are well-positioned to be a strong contender in a new space and the changing smartphone market.

Today, we introduced to the world our newest flagship devices – the motorola edge and motorola edge+. This space is challenging and competitive, and we wanted to be strategic and thoughtful with our approach. We knew any flagship device we created would have to turn heads and give consumers a true reason to look at a new device, be built from the ground up to be a 5G powerhouse, and be completely in lockstep with consumer insights, nailing every important feature with outstanding user experiences (like the all-new My UX collection of software features that allows users to customize their experience to be even more intuitive and personal). With this new family of devices we are introducing today, we believe we ve done just that. In parallel, we´re also entering a new space with our brand and have reimagined our visual identity. Just like our products, our new brand is edgier and bolder – a reflection of our commitment to delivering meaningful innovation and challenging the status quo. This marks a pivotal point in time for us as a company, and we´re incredibly excited to reach more consumers with this launch.

Francois LaFlamme

VP, Global Marketing

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supporting our communities during the coronavirus pandemic

As a diverse, global company, we believe we have a unique opportunity and responsibility to support our communities during these challenging times.

While the list of initiatives the Lenovo Foundation has created to help communities combat the negative impact of this global pandemic is expansive, we´d like to highlight a couple of initiatives Motorola is proud to support directly.

At Motorola, we understand the importance of staying connected during these uncertain times. That´s why we are donating over $500,000 worth of Motorola smartphones to support distance learning and U.S./Canada charities. Across several European countries, we are also donating smartphones to hospitals to help isolated patients connect with their families. We´re grateful to our partners for helping to make these gifts possible.

In addition to these local initiatives, we´re also joining forces with Lenovo to offer consumers a free global warranty extension for up to 75 days through May 31, 2020 for all Lenovo/Motorola smartphones and Lenovo consumer PCs, tablets, smart home devices, consumer augmented/virtual reality devices, monitors and accessories with warranties that are coming to an end between March 15 through April 30, 2020. We hope that this will relieve some of the stress our consumers are experiencing so that they can continue to focus on what matters most – staying healthy, safe and connected with loved ones.

We know there is still more to do and will continue to update this page as our efforts continue. For more information on how Lenovo is giving back to its communities globally, please visit the Lenovo StoryHub.

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razr receives Red Dot: Best of the Best for ground-breaking design

On April 6, 2020, the new razr received the coveted Red Dot: “Best of the Best” award, the highest distinction in the Red Dot Award Product Design category reserved for innovations with the most ground-breaking design. This year, designers and companies from 60 countries entered more than 6,500 products in the competition. At Motorola, we strive to innovate around the design and engineering of smartphones in order to create devices that meet the needs of consumers while also providing them with an element of surprise and delight. This extends across our entire portfolio of products but was most recently recognized by Red Dot for razr´s unique clamshell foldable design.

When we designed razr we set out to create the best smartphone that utilized flexible display technology and answered a real consumer pain point – the need for portability. Every decision throughout the development process was geared toward delivering a strikingly beautiful device with a totally unique, but totally practical, pocketable design. As a result, razr succeeds at embodying each of Motorola’s core design principles: simplicity, surprise, and richness. “When designing razr, our team wanted to create an innovative and seamless solution that would break the status quo in terms of modern-day phone design. razr brings back a design identity that so many consumers emotionally connect with, and that is truly unique,” Ruben Castano, Head of Customer Experience at Motorola Mobility.

On June 22, 2020, razr will be added to the “Milestones in Contemporary Design” exhibition in the Red Dot Design Museum Essen, where all of the award-winning products will be on display. Congratulations to the entire team that helped bring the new razr to life! To read more about the new razr and its availability please visit our website.

About the Red Dot Design Award: In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world´s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.

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47 years later, making a phone call seems more important than ever

While we may not be able to see our friends and family in person, we’re still reminded of how important it is to communicate and stay connected. Whether it be through a group video call to a virtual happy hour, these days we’re relying even more on our smartphones to keep us connected with loved ones.

Mobile phones have decidedly evolved from verbal communication tools to multipurpose devices, but now more than ever it seems like a time to use phones as they we’re originally invented – talking to someone. In fact, on this day in 1973, the first publicized handheld mobile phone call was made on a Motorola dynaTAC cell phone. It marked a pivotal point in time for society as we no longer had to sit by a landline or wait for a page to ensure we didn´t miss a call. It meant we could communicate with anyone at any time and from anywhere.

A phone call has always been an important channel for us to keep in touch with loved ones from afar, and in a climate like today´s, were reminded of just how meaningful a phone call can be. Today, we encourage you to make a call to a friend, a family member, a loved one, or maybe someone you´ve lost touch with. Join us in celebrating the power of a phone call. #stayconnected #makeacall

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moto g8 power lite: outstanding battery and triple camera system

Get over two days of power1 with a massive battery, enjoy ultra-responsive performance, and take outstanding photos from ultra-close to ultra-wide with a professional-quality triple camera system with the new Motorola smartphone, meet the moto g8 power lite. The brand new moto g8 power lite has an impressive 5,000 mAh battery, designed to let you go more than two days without having to stop and recharge.1

Stream music for 100 hours or watch the latest shows and movies for 19 hours – moto g8 power lite gives you the confidence to know you’ll always have battery life for when you need it most. Cover all your bases with a phone that has a camera system built for versatility. The triple camera system on moto g8power lite can capture sharper photos, incredible close-up shots, and beautiful portraits in a snap. Use the 16MP rapid focus main camera to take ultra-fast shots, the Macro Vision camera to get 4x closer to your subject than a normal lens, and play with depth of field for polished portraits.

All of your favorite content will look better than ever on moto g8 power lite larger-than-life 6.5” Max Vision display. Browse, watch, work, or game in an instant without the wait thanks to the octa-core processor and 4GB RAM. The device has 64GB of memory for your favorite apps, music, movies and photos. And you can easily add up to 256GB3 more using the dedicated microSD card slot. moto g8 power lite comes with our exclusive Moto Experiences and a water-repellent design.2

Availability & pricing

moto g8 power lite will be available in the coming days in Mexico. moto g8power lite will also be available in Germany with a starting MSRP of 169€ EUR. It will roll out in the coming weeks to other countries in Latin America, Europe, Asia and Australia. For full information and specifications, visit our website or reach out to your local PR contact.

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