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Motorola’s President reflects on fiscal year performance and what’s to come in the year ahead

Yesterday, Lenovo announced its Q4 and full-year earnings, and our mobile business unit contributed to the company’s impressive results with a record-breaking performance in the fourth quarter. This performance demonstrates the success of our transformation journey since 2018 and positions us for continued momentum as we leverage go-to-market synergies as “One Lenovo.

As we close out the fiscal year, Sergio Buniac, Motorola’s President, reflects on the key highlights of our performance, lessons learned and what’s to come in the year ahead.

#1: What are the highlights from Motorola’s business performance in the past fiscal year?

This past year has been a rollercoaster year with the uncertainty brought on by the global pandemic. However, it brought out the best in our organization by forcing us to focus on our strengths and recover from a tough situation. As a result of our resilience, we succeeded in four key areas:

Accelerating our trajectory: We recovered from initial market slowdowns to achieve Q/Q revenue growth in each quarter while also improving our profitability. We ended with a record FQ4, achieving our highest quarterly profit since the Lenovo acquisition and our highest Y/Y revenue growth in the past 8 quarters. As a result of our strong performance throughout the year, we grew +9% YTY and outgrew the market by +5 pts premium-to-market Y/Y unit growth.

Driving growth in our geos: We also drove broad-based growth with premium-to-market volume and revenue growth across all our markets. In our stronghold markets, we achieved our best market position with a record 20.9% share in LA, and 4 consecutive quarters of PTM growth in NA. In other markets, we continued our hypergrowth trajectory with double-digit premium-to-market volume and revenue growth in Europe, APMEA and India.

Growing profitability: We managed to drive growth across our geos while achieving record profitability for 2 quarters in a row. On top of that, all of our geos were operationally profitable 4 quarters in a row – the first time this has ever happened since Motorola’s acquisition by Lenovo!

Expanding our strategic initiatives: Finally, we continued to drive strategic initiatives. We continued making 5G more accessible than ever with the launch of moto g 5G plus (1st to 5G in mid-tier) and moto g (bringing 5G to $250 price tier), we focused on innovation that matters and introduced new experiences like “ready for” to amplify our smartphone’s capability beyond the small screen, and we launched ThinkShield for mobile to satisfy the needs of our B2B customers and to drive synergies with the broader Lenovo go-to-market.

#2: What are some of the most unexpected lessons you’ve learned over the past year?

This past fiscal year has tested our resilience, patience and adaptability. And I could not be more proud of how our team has handled this uncharted territory together. We worked in entirely new ways to address the novel challenges of the past year while protecting our employees.

One of the key aspects that we had to adapt to is the fact that the strong industry recovery created industry-wide shortages. As a result, we have had to get creative to gain access to critical components and drive innovation.

We accomplished that by leveraging the broader Lenovo strength to negotiate strategically with our suppliers and to be nimble and innovative in the way we bring our products to market.

This agility also involved taking a unique approach with our product development and roadmap, but it is a testament to our ability to innovate.

#3: What are the key opportunities you see in the year ahead and how will your business group leverage Lenovo’s new service-led strategy to drive success?

Going into FY21, we have tremendous momentum in our business with the highest demand for our products and continued improvement in our NPS scores. In addition, we have a wide customer footprint with our 5G products being sold in 80+ partners across 35+ countries. All of these factors have strengthened our reputation as a trusted global brand.

Given our strong performance, and our momentum, we expect to continue our strategy of profitable growth in FY21. On top of these opportunities, we are also excited about the strategy of broader “One Lenovo” and believe we are well positioned to capitalize on leveraging the synergies across the business groups.

To hear from leaders of all Lenovo’s business units please visit the Lenovo Story Hub.

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Hello Milwaukee: Motorola x Milwaukee Bucks announce official jersey patch partnership

We´re saying hellomoto to an exciting new addition to our North American sports partnerships portfolio: the Milwaukee Bucks! Motorola and the Milwaukee Bucks have formed a multi-year partnership that will bring the iconic Motorola batwing logo to the front left shoulder of all Bucks jerseys, beginning with the 2021 NBA Playoffs. In addition to being the Bucks new jersey patch partner, Motorola has joined the list of Bucks and Fiserv Forum Founding Partners and is now the team´s Official Mobile Smartphone Partner.

an image of the new milwaukee bucks jerseys with the motorola batwing logo.

a slam dunk deal

As part of the partnership, Motorola will also have its branding displayed on Bucks practice jerseys, a first for the team´s jersey patch partner, and will be part of in-arena replays and digital displays at Fiserv Forum. Motorola and the Bucks will also be able to market their partnership internationally as part of the NBA´s International Team Marketing Program.

The Bucks and Motorola, in conjunction with the Milwaukee Bucks Foundation, will also collaborate on a community initiative with a focus on STEM education and advancement. Further details of this community program will be announced at a later date.

a message from our executives

As we embark on our playoff run, we´re proud to have Motorola with us every step of the way as our new jersey patch partner, said Peter Feigin, Milwaukee Bucks and Fiserv Forum President Like the Bucks, Motorola is a global company with roots in the Midwest that´s known for its forward thinking and innovation. We´re thrilled that they ll be sewn into the fabric of what we do, both as part of our uniform and as our newest Founding Partner, and we´re excited to bring the best of both companies to an international audience.

Motorola and the Milwaukee Bucks share rich histories of tradition, innovation and a passion for putting consumers first, said Rudi Kalil, VP and general manager, North America at Motorola. The team´s energy, enthusiasm and dedication to their craft is infectious. We´re proud to officially welcome the Bucks into the Motorola family and are thrilled to connect with their fans and NBA sports fanatics worldwide.

keep up with the action

With Motorola as the team´s Official Mobile Smartphone Partner, the Bucks’ social accounts will be capturing and posting content exclusively from Motorola devices throughout the season. Follow the action on Facebook, Twitter, Instagram and TikTok as well as via #hellomilwaukee.

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Designing for accessibility with Motorola’s Wendel De Assis

At Motorola, we strive to deliver meaningful innovation to all of our consumers. And with over 1 billion people, or 15% of the world’s population, experiencing some form of disability, creating solutions that are accessibility friendly is a major priority for us.

This Global Accessibility Awareness Day, we sat down with Wendel De Assis, a Software Engineering Manager at Motorola who has become an advocate for accessibility awareness, created a group focused on identifying and improving accessibility-friendliness in our products, and spearheaded a number of initiatives aimed at doing the same.

Q1: What inspired you to bring more accessibility awareness to your team and the projects you work on?

I could say there were two main moments when I realized this was something that we should prioritize in our projects. The first was when we were doing a brainstorming session and one of the participants had some eyesight disabilities and mentioned that it was impossible for him to use one of our main features, as it wasn’t properly supporting the color inversion accessibility functionality. The second was when I discovered that about 1 billion people identify themselves with some type of disability. I felt there was a huge group of people that we could better support through even the smallest changes in our devices.

Q2: What recent initiatives has the group spearheaded to improve accessibility in Motorola’s products?

We’ve picked up the Moto App project, which includes some of Motorola’s key features, such as Display, Gestures, Personalize and Tips. Designed to provide users with a way to find all the features that make Motorola phones so easy and enjoyable to use, we started by testing the app to look for accessibility improvement opportunities. We used automated accessibility testing tools and some help from real users to get their insights about our application. So, we’ve listed all the issues raised and worked together with our design and development teams to improve the application in many ways, like adding labels for the talk back functionality, improving the design of the screens, color updates and so on. These design, display and visibility changes can be accessed in the updated Moto App available for download via the Google Play Store.

Q3: Why is this work important to you specifically?

If you look at the current number of people who have some type of disability, that would be enough to care about. However, it isn’t just that. We still have people with disabilities that don’t identify with the community and those who are friends or family with someone with a disability. Also, everyone may have some kind of temporary disability, such as when you break an arm or are carrying a bag from the market and just don’t have enough hands. So, it turns out that designing for accessibility is actually making your product better for everyone, while helping those who need it the most!

Q4: How do you see this initiative continuing to progress in the future? What are you focused on going forward?

We’ve added accessibility checks as part of our development tasks, so we make sure all new features developed by the team are taken into consideration. Going forward, we are working to raise awareness to all of our internal Motorola groups, and hope to apply this work to every aspect of our devices that we design going forward. In the future, we’d like to expand our small group into an “Accessibility Champions Board” entirely dedicated to auditing our products, collecting customer feedback and identifying the ways we can improve accessibility across all of our franchises and experiences.

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5 things you may not know about the moto g family

Since creating the mid-tier smartphone market in 2013, moto g has revolutionized the industry by delivering incredible, fully-featured mobile experiences at affordable prices. We always prioritize the key experiences and features that smartphone users tell us are important through our ongoing consumer research. But what has really motivated us to continue delivering products with the features that matter most to our consumers is the challenge of meeting the increasingly high expectations of our consumers in this category and enabling them to communicate, share and discover with the world around them.

Now, 8 years later, we’re sharing 5 facts you may not know about our moto g family:

#1 The mobile industry followed Motorola’s lead on mid-tier.

When we introduced the first generation of moto g, we set out on a mission to make meaningful, yet innovative technology more accessible to consumers all around the world.

With each generation of moto g, Motorola has shaped the mid-tier market, making features previously exclusive to the premium market available at a more accessible price point. This is how moto g has not only stayed competitive, but also thrived among users across the globe. From impressive battery life and powerful performance to exceptional camera and entertainment experiences, the moto g family delivers the features that matter most to consumers without the hefty price tag.

#2 Motorola has shipped more than 125 million moto g smartphones since the first generation was released.

Over the years, the moto g family has proven to be one of our most popular franchises among moto fans. Across the globe, we’re continuing to lead the pack in this category with North America taking the #1 spot in the mid-tier category and LATAM also capturing #1 in the category in its core markets. And, now, with over 125 million moto g devices shipped since 2013, this means even more consumers across the globe have access to the technology that enables them to connect with their world.

#3 Motorola was one of the first brands to announce a mid-tier device with 5G technology (moto g 5g plus) and the first to offer a 5G smartphone for under $400 (moto g50).

In 2019, the moto z3 combined with the 5G moto mod became the world’s first commercially available smartphone to connect to 5G in 2019. Now with additions like the moto g 5G plus and moto g50 (just two of our four mid-tier 5G devices available worldwide today), we’re bringing the power of 5G into more consumers’ hands and are excited to continue to deliver accessible technology through our moto g family.

an image of the moto g 5G plus and moto g50.

#4 Motorola is one of the first smartphone manufacturers to bring the latest 800-series chipset to the mid-tier with the launch of the moto g100.

The moto g¹⁰⁰ gives users the same powerful performance they could expect from devices that cost twice as much. With 5G speeds, outstanding new camera features and incredible battery life all paired with the Ready For platform – the moto g100 is revolutionizing the mid-tier segment once again.

an image of the moto g100.

#5 This year marked ten generations of moto g and our moto lovers, and we celebrated by introducing six new moto gs worldwide.

Today, our consumers can choose the smartphone that best fits their needs, including our most recent additions like the moto g10, moto g20, moto g30, moto g50, moto g60 and moto g100. With these devices, we continue to innovate within the mid-tier by bringing flagship-level experiences into this family. Stay tuned for more to come!

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