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Motorola introduces rollable smartphone concept at Lenovo Tech World 22

Motorola has been a pioneer in the mobile industry for over 90 years and has consistently been at the forefront of innovation from foldable to 5G. Today this trend continued at Lenovo Tech World ‘22, where Motorola described the future of innovative form factors and introduced a new Rollable smartphone concept.

This new Rollable concept comes from the team at 312 Labs, Motorola’s internal innovation group of product, research, design and engineering experts from across the globe. 312 Labs explores several emerging technology spaces, and one in particular is reimagining device form factors to solve customer pain points and enable new experiences. This new concept builds upon the display and mechanical innovations we delivered in our foldable devices, and projects where the exciting space of dynamic form factors can go.

the vision behind rollable
At Motorola, we see the smartphone as an extension of ourselves – a tool that allows us to adapt to our surroundings and accomplish tasks with ease. Now, we are investing in flexible OLED, or pOLED, screens to deliver an optimal balance of content and comfort. The Rollable concept embodies this idea with a screen that adjusts to three distinct states: extended, compact and peek, with a simple press of a button.

At just over 4 inches tall, the Rollable concept retracts to a super pocketable form smaller than most other premium devices on the market. Whether it be a 6.5” screen for immersive gaming or a retracted size for on-the-go convenience, this concept provides endless opportunities for content creation and entertainment while offering newfound flexibility of a small device with wraparound screen.

In addition to the Rollable smartphone concept, Lenovo debuted a Rollable laptop PC concept that employs similar technology to elevate multi-tasking and browsing capabilities while retaining a compact size. More details on the Rollable laptop PC concept can be found on Lenovo StoryHub.

While Rollable is currently in the conceptual stage, you can follow along on the latest innovations and updates on the Motorola website or follow along on Twitter.

about 312 labs
Headquartered in Chicago, IL, 312 Labs is a global, multi-disciplinary team of industry experts and thought leaders in the fields of product management, research, design and engineering. The name “312” was chosen as it’s one of Chicago’s most well-known telephone area codes and reflects Motorola’s roots in innovation.

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expect extraordinary with motorola edge 30 ultra, the industrys first smartphone with a 200MP main camera sensor

Photos are key to telling our story, showcasing the experiences that matter most to us and capturing our priceless fleeting moments. But creating a camera system that does all that means going beyond high-res sensors and resolution. That’s why we are investing in three imaging labs across the globe, where we are constantly working to upgrade our camera features and release new software updates. We’ve also seen that exceptional photo quality means enhancing the main pillars of photography.

With this research in mind, we designed the motorola edge 30 ultra: the first 5G smartphone with a 200MP main camera sensor – the highest resolution available in the industry. It also features our largest sensor ever, which has been seamlessly integrated into the device’s overall finish so that it fits perfectly in your hand.

what it takes to deliver an unforgettable camera experience

There’s a lot that goes into image quality. So, we’ve analyzed and implemented the below photography pillars to create a truly premium camera experience that includes all factors:

– Sensor size drives everything in the camera the larger the sensor, the better the image quality. motorola edge 30 ultra includes a light-sensitive 0.82 inch sensor, our largest sensor yet, which absorbs 16x more light for crystal-clear photos.

– Pixel size works alongside the large sensor to improve low-light situations. Our largest pixel size, plus UltraPixel technology, means saying goodbye to graininess and image noise. And it’s the first camera to support 4×4 hybrid pixel-binning, merging 16 pixels into 1 massive 2.56µm ultra pixel, for ideal lighting conditions at all times.

– Industry-leading resolution is crucial for lifelike details, and with the motorola edge 30 ultra, expect the best in the industry as it’s the first 5G smartphone to support 200MP resolution worldwide.

– Chipset capabilities influence image processing, which is core to achieving high-quality images. The motorola edge 30 ultra sets new standards for mobile performance with the new Snapdragon 8+ Gen 1 – the latest, most advanced Snapdragon® mobile platform1 yet.

– OIS (Optical Image Stabilization) means you can depend on smooth images free of unwanted movement when using this device.

the hardware that exceeds all expectations

We’ve incorporated these elements and more into the motorola edge 30 ultra, combining the industry’s highest resolution with our largest sensor in a high-capacity processor, so that you can look forward to incredible richness, sharpness and definition in every scene.

200MP photo – shot with motorola edge 30 ultra

Appreciate two opposite yet complementary experiences with the 50MP Ultrawide + Macro hybrid sensor, allowing you to expand your scene or zero in on the details. And while up close in Macro, you can still capture stunning detailed images at 50MP resolution without sacrificing quality.

Left to right: Ultra-wide, Macro – shot with motorola edge 30 ultra

Additionally, with Portrait mode and the 12MP Telephoto sensor, you can access 35mm, 50mm and 85mm lens options to get a professional, DSLR-like experience while maintaining a Blur effect in a natural, sophisticated way. And unlike traditional methods for smartphone portrait shots, enjoy a telephoto lens that creates more flattering shots of people by avoiding facial distortion.

12MP Telephoto sensor – shot with motorola edge 30 ultra

Turn your phone over for a 60MP Quad Pixel selfie cam, one of the highest resolution selfie sensors available in the industry.

60MP Quad Pixel selfie cam – shot with motorola edge 30 ultra

the software that brings every moment to life

Motorola has invested a lot of time and resources to understand the market and consumer preferences regarding the camera experience. Color and highlights are crucial to delivering noteworthy images, and we’ve discovered through our global surveys that around 80% of people prefer warmer tones and more vivid colors in their photos.

That’s why we implemented a new strategy in adjusting image components, making colors more real and evident within the elements of the scene. Combining HDR technology with Artificial Intelligence, motorola edge 30 ultra is capable of producing images with vibrant colors, highlights, shadows and perfectly balanced details, even in difficult lighting conditions and complex scenarios. Plus, you can now capture action in 8K, as well as supporting HDR10+ recording in 4K, for stunning videos with improved dynamic range, reduced artifacts and more than one billion colors, creating exhilarating content that you will watch over and over.

Shot with motorola edge 30 ultra

On top of that, we’ve enhanced our camera layout to optimize the user’s camera experience, added auto Night Vision mode to both rear and front cameras and focused on refining our camera across third party apps so you can get your perfect shot every time.

Night Vision – shot with motorola edge 30 ultra

availability

motorola edge 30 ultra is on sale in Argentina, Brazil and Europe, with a starting MSRP of 899.99 euros. motorola edge 30 ultra arrives in Interstellar Black and Starlight White. This device will roll out to selected markets in Latin America, Middle East and Asia in the coming weeks. For local price information and availability, please contact your local PR team.

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the problems with non-inclusive communication

In an effort to bring awareness to Rich Communication Services (RCS) and encourage universal adoption of inclusive text messaging standards, Motorola recently shared its support for Android´s #GetTheMessage campaign. As smartphone users joined the movement by sharing their own experiences with green text message groups, a common thread appeared throughout: the so-called “Green Bubble Bullying.”

Recently, teens and young adults have faced peer pressure over which smartphone they use. In a poll posted to Motorola’s Instagram Stories, 47% of users reported that they have had negative social experiences for having an Android phone, or been excluded from conversations as a result of being blamed for broken group chats.

With October being World Bullying Prevention Month, Motorola’s social media campaign will raise awareness for the false stigmas associated with owning an Android phone and the social challenges that arise due to the texting issues between Apple and Android phones, which are entirely avoidable. Posts shared to Motorola’s Instagram, Twitter and Facebook channels will ask users to share how their social life and daily interactions have been affected by a broken texting experience.

To further bring awareness to World Bullying Prevention Month and help stop bullying and cyberbullying, Motorola will be donating to STOMP Out Bullying, an organization that strives to reduce and prevent bullying, cyberbullying, and other digital abuse among kids and teens.

“No one should be excluded or bullied for the type of phone they have,” said Rudi Kalil, President, North America at Motorola. “Together with industry leaders, we can bring awareness to this issue and advocate for a solution that will bring more inclusivity to text messaging. RCS is that solution, enabling a more seamless, cross-platform messaging experience for everyone.”

“We have always been an organization dedicated to spreading kindness and preventing bullying and cyberbullying,” stated Ross Ellis, Founder and CEO of STOMP Out Bullying. “By partnering with Motorola, we will work to create a solution for a more unified way of texting.”

How have you been affected by these texting issues? Have you ever experienced social pressure for owning an Android phone? Join the conversation on our Instagram, Twitter and Facebook, and share your experience using the #GetTheMessage hashtag.

For more information on the benefits of RCS and the #GetTheMessage campaign, visit android.com.

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Millions of pixels. Billions of colors. Introducing the new moto g72

Today Motorola introduces the moto g72, a powerhouse device that will offer incredibly detailed photos with 108 million pixels and a cinematic display with over a billion colors. The new member of our beloved moto g family also combines two large stereo speakers with Dolby Atmos® technology, a powerful processor and backed by an unbelievable battery with blazing-fast charging.

Life’s biggest moments deserve a camera that captures it all. With the moto g72 you’ll experience an ultra high-resolution 108MP main camera sensor1 that captures 9x more light by combining nine pixels into one huge ultra pixel for brighter images–even in the most challenging lighting conditions.

The moto g72 also arrives with an 8MP Ultrawide camera so you can fit 4x more in the frame compared to a standard lens. Plus, it can even sense depth, working with the main camera to blur the background automatically for professional-looking portraits. To complete this extraordinary camera system is the dedicated Macro Vision camera that brings you 5x closer, so you see the details you’d miss with a standard lens.

Watch your favorite movies and games come to life with over a billion shades of true-to-life color on the moto g72. And the 6.6″ pOLED display with HDR10+ that meets cinematic standards for color accuracy, brightness and contrast level, so everything on your screen is ultra-realistic. This ultra slim display is virtually borderless and comes with up to a 120Hz refresh rateso all of your entertainment is smooth and incredibly fluid.

To compliment the beautiful display, we’ve included two large stereo speakers combined with Dolby Atmos® so you can immerse yourself in multidimensional sound. Dolby Atmos even works when you connect your headphones so you can hear details like never before.

With an amazing camera system and stunning display, we had to make sure your device is as powerful as you. Experience next level performance with MediaTek Helio G99 processor. Whether you’re stepping up to the challenge in your favorite game or streaming the newest series- you’ll have all the power you need. You’ll also experience a boost in gaming efficiency by 20% with this innovative 6nm chipset, preserving battery life even when pushed to the limit by demanding games.3

The moto g72 also arrives with an amazing 5,000mAh battery life that keeps you going strong all day and well into tomorrow.4,5,6 And when you need to fill up, TurboPower™ 30W is there to support you, giving hours of battery life in minutes.4,7

availability and pricing

The new moto g72 arrives today in India. The new device will also roll out to select markets in Latin America, Asia and Europe. For local price information and availability, please contact your local PR team.

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