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Motorola and Lenovo Foundation announce next phase of endangered indigenous languages revitalization initiative at UNESCO HQ

For the Cherokee, Kaingang and Nheengatu versions of this press release, please visit our Brand News press box folder

This year, the United Nations General Assembly proclaimed 2022 – 2032 as the International Decade of Indigenous Languages (IDIL) in an effort to draw global attention to the critical situation of many indigenous languages and to mobilize stakeholders and resources for their preservation, revitalization and promotion. As a global company focused on delivering smarter technology for all, Motorola has raised awareness and taken action towards our continued commitment to the indigenous languages revitalization project, first introduced in early 2021.

Today, as part of UNESCO High-level Celebration of the International Decade of Indigenous Languages, Motorola announced the next phase of the project focused on native languages from India, which will arrive in the coming months. Together with the Lenovo Foundation, we are also proud to be partnering with UNESCO to conduct further research on the impact and potential of digitizing endangered indigenous languages.

Motorola President and Lenovo Vice President Sergio Buniac, along with Lenovo Foundation and Motorola Globalization representatives were part of the Paris event that brought together high level representatives of UNESCO Member States, Indigenous leaders, the UN system, civil society national research organizations and representatives from the public and private sectors. These stakeholders were convened in Paris to discuss how to integrate and preserve indigenous languages around the world and how they could cooperate towards a more inclusive future.

“The idea for this project came from a problem identified by our Motorola Globalization Team, which noticed that the indigenous languages had no representation in digitized form in technology that could aid in the preservation of not only the language but also the traditions, culture and history,” says Sergio Buniac, Motorola Global President. We hope that this initiative raises awareness towards language revitalization, not only by impacting the communities, but paving the way for more endangered indigenous languages to be added to other smartphones.

As new generations of indigenous people increase their literacy and use of technology, it is crucial that they be able to use their native language in new, digital formats to avoid the endangerment and loss of language. UNESCO estimates that we lose one indigenous language every two weeks, resulting in around 3,000 unique languages being lost by the end of the century. To help preserve our human heritage, the unique histories of indigenous cultures and empower the next generation, Motorola has been working in partnership with Lenovo Foundation to integrate languages into its smartphones. Kaingang (spoken in Southern Brazil), Nheengatu (spoken in the Amazon), and Cherokee (spoken in the United States) are already part of the more than 80 languages Motorola offers in its mobile interface.

With this initiative, Motorola became the first mobile phone manufacturer to provide Cherokee citizens access to a fully localized mobile phone user interface and to fully support an indigenous language spoken in the Amazon. Motorola has shared the characters, 360,000 translated words, and linguistic customizations on the Android platform so that other OEMs and companies can add the languages to their interfaces, paving the way for broader use and revitalization. As a start, Motorola’s parent company Lenovo is exploring integration of the languages on its PCs.

As the project continues over the next decade, Motorola and Lenovo Foundation hope to increase awareness, bring action toward the survival of endangered languages, and empower future generations of indigenous communities to use technology in their native language.

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A Look Back at a Successful Year

A note from Sergio Buniac:

It´s an exciting time at Motorola, a Lenovo Company. With successful product launches, 5G milestones, and strong financial performance, the last fiscal year demonstrates an important turning point for the brand and how we´ve stabilized the business. 

On May 23, we reported that Motorola achieved profitability for the year with three consecutive quarters of operational profitability. The past quarter saw strong performance across the globe, with shipment growth up 41 percent year-to-year in Europe, and Latin America seeing record shipments and 19 percent market share. In North America, year-over-year, Motorola was the fastest growing Android OEM by pure volume for 2018. We also saw this impressive growth globally, with Motorola ranking as the third fastest growing OEM for the quarter. We´re carrying this momentum into this year, with big announcements planned for the coming months. 

Before we look ahead to the future, I want to take a moment to highlight a few of Motorola´s most exciting moments over the last year. 

first to 5G
As the world moves to the fifth generation of mobile connectivity, I am very proud of the role Motorola is playing in bringing this new technology into the hands of consumers. Thanks to key partnerships with Verizon and Qualcomm, we were able to announce the moto z3 and 5G moto modTM in August 2018, as the world´s first 5G-upgradable smartphone. This past April brought another 5G milestone, as the moto z3 with 5G moto modTM became the world´s first smartphone to connect to the unprecedented speed of Verizon´s Ultra Wideband 5G network. By leveraging our moto mod platform, the 5G moto modTM connects consumers to Verizon´s 5G network without having to buy a new smartphone, making 5G connectivity more affordable and accessible. 

the new motorola one family 
This past year also saw the introduction of a new Motorola smartphone family: motorola one. Launched in September 2018, the motorola one family offers consumers a different choice from our other smartphone lines. With stylish design and innovation, the motorola one and motorola one power have proved popular with consumers across the globe. So popular, we have already added a new smartphone to the motorola one family. In May, we kicked off the new fiscal year with the launch of motorola one vision, which features a stunning CinemaVision display and incredible 48MP sensor camera system. The newest member of the motorola one family is off to a great start, and we are excited to watch the device roll out across the world in the coming months.

seven generations of success with moto g
In 2013, Motorola made history with the launch of moto g as the first mid-range smartphone, offering premium features at an amazing price point. Today, the moto g is our most successful smartphone line with 26 devices sold per minute, since its launch six years ago. And, in the beginning of 2019, we continued the successful legacy of moto g with the launch of four new smartphones. Now, in the seventh generation, moto g remains the go-to smartphone for consumers looking for premium features, quality construction, and dependable performance, all at a great value.

We accomplished a lot last year thanks in no small part to our trusted carrier and supplier partners and all of our customers. Motorola is carrying this momentum into the current year, and we´re already on track to surpass the growth we saw this year. I can´t wait for you to see everything Motorola has in the works. The future looks bright. 

Sergio Buniac
President, Motorola SVP, Lenovo MBG ROW

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hello holidays! Meet the new moto g play & enter to win during 12 Days of Moto

Just in time for the season of giving, the new moto g play joins the moto g family in North America, packing in premium features for a budget-friendly price. Featuring a smooth, ultra-wide display, AI-powered triple camera system, and a long-lasting battery, the new moto g play delivers all the features you need to ring in the new year in style.

And that’s not all. We’re ramping up the holiday festivities with a chance to win the all-new moto g play during our 12 Days of Moto giveaway, plus early holiday discounts on our most popular devices.

meet the new moto g play:

– a faster, flashier display: An ultra-wide 6.5″ HD+ display gives you maximum viewing pleasure, and a 20:9 aspect ratio for widescreen movies, shows and games. Now bolstered by a faster 90hz refresh rate, you can enjoy less lag when gaming, watching videos, and scrolling on social media.

– brilliant shots in a snap: Touting a triple sensor system, the new moto g play delivers sharp, stunning images, including extreme close-ups and beautiful portraits with a blur effect. Enjoy AI-enabled features like Auto Smile capture, Smart Composition and Dual Capture make it easier than ever to shoot like a pro and capture creative content.

– power that lasts: The 5000mAh battery lasts up to three days on a single charge1, so you never have to miss out when you’re out and about. When you are running low, the 10W rapid charger gives you hours of battery life in just minutes of charging.

– content delivered with convenience: The new moto g play offers 32GB of built-in storage, expandable by up to 512GB with a microSD card2, meaning you can carry your content wherever you go. With 3GB of memory, the device recognizes every touch without lag.

enter to win the new moto g play during 12 Days of Moto

Today only, consumers in the U.S. and Canada can enter to win the new moto g play as part of our 12 Days of Moto giveaway on Instagram (@motorolaUS</a>; @motorolaca). Stay tuned for more giveaways as 12 Days of Moto continues through December 16, featuring highlights from our 2022 lineup like the all-new motorola edge and our most popular moto g devices.

Whether you’re shopping for friends and family, or in the market for a new phone yourself, Motorola has a device for everyone this holiday season, including gifts for the eco-conscious, the traveler, the gamer, and more. For great savings on the phones topping everyone’s wish list, visit motorola.com or motorola.ca.

moto g play availability

United States:

In the United States, the new moto g play will be available universally unlocked at Best Buy, Amazon.com, and Motorola.com starting January 12 (MSRP: $169.99), with subsequent availability at Metro by T-Mobile, Dish, Xfinity Mobile, UScellular, Consumer Cellular, Spectrum Mobile, and Optimum Mobile.

Canada:

In Canada, the new moto g play will be available starting January 12, 2023 at Motorola.ca and through select carriers and national retail locations.

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motorola releases special edition motorola edge 30 fusion in the Pantone Color of the Year 2023, Viva Magenta

For more than 20 years, the global experts in color consistency and accuracy at the Pantone Color Institute™ have announced the Pantone Color of the Year to highlight the symbolic nature of color while illustrating how our color choices reflect what is happening in our culture at a particular time. The Pantone Color of the Year is selected by analyzing global trends and themes throughout the year and considers all aspects of society from fashion to marketing, social media and even politics.

In our globally-exclusive partnership with Pantone in the smartphone category, we’ve seen how technology and color can intertwine to provide a vessel of expression, fostering creativity and unlocking immersive experiences along the way. To further this mission, we are introducing a special edition of the motorola edge 30 fusion in the Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, a fearless hue that writes a new narrative.

Previously launched in select European and Latin American countries and now making its United States debut, motorola edge 30 fusion packs flagship-level performance in an impossibly thin device with a sophisticated design. With class-leading features including a borderless 6.55″ pOLED 144Hz1 display, Snapdragon® 888+ 5G mobile platform, and an advanced 50 MP camera system with OIS, the motorola edge 30 fusion is the perfect intersection of performance and beauty – and perfectly embodies the Pantone Color of the Year 2023.

In addition to Motorola’s existing mobile phone category collaboration, its parent company Lenovo is also announcing a broader global partnership for the technology category with Pantone for Color of the Year 2023 that is exclusive to computers and tablets. Attendees at Pantone’s Color of the Year unveiling will also be able to immerse into the ‘Magentaverse’ experience through Lenovo’s ThinkReality A3 augmented reality smart glasses.

the meaning behind Viva Magenta

The Pantone Color of the Year 2023, Viva Magenta conveys what it means to blend the virtual and the physical with enthusiasm. Rooted in red with cool blue undertones, this powerful hue is inspired by nature and explored through technology, revealing multiple dimensions and a new way of creating. As we engage in multiple spaces and places simultaneously, we blur the lines of what is tangible and digital and form our own hybrid identity. Viva Magenta symbolizes this relationship, highlighting how consumers use electronics to enhance their various personas and develop their own multifaceted self-expression – a sentiment that is perfectly aligned with Lenovo and Motorola’s brand ethos of empowerment.

“Our exclusive, global partnership with Pantone in the smartphone category moves into its next stage being the only smartphone manufacturer to launch a device in the Pantone Color of the Year 2023, allowing consumers to explore, create and break boundaries through technology,” said Ruben Castano, Executive Director of Customer Experience and Design for Motorola, a Lenovo company. “This color truly reflects the cultural moment we are in, and we look forward to bringing this powerful shade to motorola edge 30 fusion devices around the world.”

“It’s been a privilege to explore the ‘Magentaverse’ alongside Motorola and the motorola edge 30 fusion,” said Elley Cheng, Pantone Vice President and General Manager. “We are all united in the belief that design, innovation and personal expression can generate more creative solutions and cultivate a future that promotes joyousness and optimism.”

explore a visual-audio experience with MOTO BUDS 600 ANC

Viva Magenta is all about immersing yourself in new technologies, worlds and experiences, and to help our users on this journey, we’ve paired the special edition motorola edge 30 fusion with our new MOTO BUDS 600 ANC. MOTO BUDS 600 ANC feature Snapdragon SoundTM technology, delivering superior sound while offering hybrid Active Noise Cancellation. So, whether you’re taking a nap on the plane, answering a call while on a busy street or listening to music in a noisy coffee shop, you can expect high-resolution, crystal-clear sound no matter where you are.

Additional capabilities include Bluetooth multipoint, which allows you to connect to two devices at the same time and Google Fast Pairing, letting you pair your buds to your phone with a single tap. When it’s time to put them away, a wireless charging case gives you up to 28 hours of battery2 before having to charge up again.

On top of that, MOTO BUDS 600 ANC come in PANTONE 19-2118 Winetasting, a hue designed to complement the Pantone Color of the Year 2023 and special edition motorola edge 30 fusion, creating a striking pair and new wardrobe staple.

The special edition motorola edge 30 fusion in the Pantone Color of the Year 2023, Viva Magenta, will be available in select markets worldwide. MOTO BUDS 600 ANC will be sold as a bundle with the special edition motorola edge 30 fusion in select markets across the globe. For full pricing information and specifications, visit our website or contact your local PR representative.

In the United States, the motorola edge 30 fusion will be available starting December 12 exclusively on Motorola.com as a GSM unlocked device; compatible with AT&T and T-Mobile. The special edition motorola edge 30 fusion in the Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, will be available as a bundle with the MOTO BUDS 600 ANC in PANTONE 19-2118 Winetasting for $799.99. The device will also be available in Neptune Blue for $699.99.

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