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Motorola celebrates 95th anniversary, honoring the past while planning for the future

This month, Motorola celebrates 95 years. From moon-to-earth communications to the revival of a fashion icon with the new razr family, Motorola is reflecting on key moments of telecommunications that defined human history and sharing what we believe will be next.

Creating societal impact

Since 1928, Motorola has been at the forefront of technology. Perhaps the most notable moment from  previous decades was the Apollo 11 moon landing, which utilized Motorola radio equipment technology to provide the first Earth-to-Moon communications. Our technology allowed Neil Armstrong to share his  famous words with the world: “That’s one small step for man, one giant leap for mankind.” 

Just a few years later, Martin Cooper, former Motorola VP and Director of R&D, made the first mobile phone call on 6th Avenue in New York City, paving the way for anyone, anywhere to talk with friends, family and work colleagues at any time. These inventions shaped the world we know today.

Influencing culture 

In the early 2000s, razr V3 was born, redefining the design of a cell phone. With its bright colors, clamshell design and thin appearance, the razr v3 quickly became a fashion icon.

In 2019, we saw consumers’ desire for more consistent connections and faster download speeds. These insights resulted in the moto z3 combined with the 5G moto mod™, which became the world’s first commercially-available smartphone to connect to 5G. Since then, we’ve prioritized the democratization of 5G connectivity by introducing 5G capabilities to our moto g families and carried this spirit of exploration and innovation into our current portfolio. 

Transforming technology

This year, we honor 10 years of the moto g, a franchise built on the democratization of premium technologies, including the fastest processors, advanced displays, outstanding design, turbo power charging, 5G technology and much more. Our latest moto gs offer impressive chipsets, robust camera capabilities and enhanced entertainment experiences across display and audio, so consumers have access to technologies that matter most to them.

From left to right: moto g72, motorola edge 30 ultra, motorola razr 40/motorola razr, motorola razr 40 ultra/motorola razr+

We continued this momentum into our edge family. In the past year, we’ve announced some of the thinnest smartphones yet, an industry-first 200MP main camera sensor, a globally exclusive partnership with PANTONE™, and introduced new, unique device finishes like vegan leather into the range.

Our edge family continues to push boundaries by reimagining how a smartphone looks, what it feels like and what it’s capable of.

We’ve also launched the next generation of razr. The motorola razr 40 ultra/motorola razr+ reimagines the foldable form factor and includes the biggest external display available on a foldable smartphone, allowing users to see what’s important and do more without having to flip open the phone. The device’s dynamic hinge can be positioned at multiple angles for expert content creation, and its compact design fits both pockets and purses. 

And to make the foldable category more widely available, we’ve lowered the price point. The motorola razr 40/motorola razr offers a balanced foldable experience with high-end smartphone features. These new razr devices give consumers the opportunity to become a fashion icon once again. In fact, almost 40% of consumers would consider a foldable for their next device1, and 20% of new razr buyers are making the switch from other leading premium smartphone brands.1

The next 95 years of innovation

While we are proud of our history, we continue to focus on the now while keeping an eye towards the future. This perspective has paid off as we see growth in all markets across the globe, particularly within our premium families and B2B, including services, solutions and unique business edition devices like the Lenovo ThinkPhone by Motorola. These advancements build on Lenovo’s iconic PC sub-brands such as ThinkPad known for its purposeful design and trusted quality, modern ThinkBook laptops built for SMBs, premium Yoga PCs for consumers and creators, and Lenovo Legion that pushes gaming to the limit.

“At Motorola, we are disrupting the market with our premium devices and first of its kind features,” Sergio Buniac, President of Motorola, said. “As part of Lenovo’s commitment to smarter technology for all, we are providing consumers with more innovative options than ever before, and it is paying off as we look to double our business in the next three years.”

With this goal in mind, Motorola is committed to entering new markets, strengthening B2B synergies with Lenovo and discovering new ways to enhance the Motorola brand and our relationship with consumers. On top of that, we will continue bringing innovation to the market by exploring ways to interact and engage with Motorola devices through the use of AI technology, new form factors that fold and adapt to different situations, smart and seamless connection across devices tailored to users needs and unique software experiences. Leading with this strategy, we feel ready to take on the next 95 years.

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The trend of Pantone™ Colors & Vegan Leather finish arrive to new moto g generation

Since the beginning of Motorola, the moto g family approach has focused on the democratization of key features so that more people around the world can access and enjoy premium technologies. 

Strengthening this mission, today, with the launch of the new moto g84 5G and the moto g54 5G, Motorola’s latest smartphones offer an elevated entertainment experience, robust camera systems, fashionable colors with outstanding design and vegan leather finish1, 5G speeds2, and more. 

moto g84 5G: a stunning design with the Pantone Color of the Year and vegan leather finish

The moto g84 5G offers a stylish design and sharper camera details for lasting memories. This device features unique colors while including a camera system with OIS, ultra pixel technology, and an immersive 6.5” infinite contrast pOLED display.

With the moto g84 5G, consumers can expect ultra-sharp images on a 50MP camera system. Contributing to image clarity and vibrancy, Ultra Pixel technology lets in more light by combining pixels into a large 2.0µm pixel, producing photos that are bright and beautiful, while OIS ensures that they are shake-free. For additional angles and perspectives, there’s a 8MP ultra-wide lens with Macro Vision so users have their choice of viewpoints, and a 16MP selfie camera with fast focus to capture smiles instantly.

Bringing a splash of color to the moto g family, moto g84 5G consumers can incorporate the Pantone™3 Color of the Year 2023, PANTONE Viva Magenta, in their everyday looks. This shade embodies self-expression without restraint and is complemented by a soft, vegan leather backing. The Marshmallow Blue color option also offers this vegan leather finish, a fashionable choice that is soft to touch and easy to grip, while the Midnight Blue color features a matte plastic backing for a sleek, high-end profile. These finishes complement the device’s ultra-light, ultra-thin look, which includes a sleek profile, bold metal camera housing and borderless display. Together, they maximize space for maximum fun. There’s also an IP54 water-repellent design4 to keep our consumer’s device safe, and looking good, when encountering accidental spills or splashes.

Users can see the big picture with a 6.5” ultrawide, infinite contrast pOLED display. This qualification illuminates every pixel individually, producing deeper blacks and more vivid colors, for an engaging entertainment experience. DCI-P3 and 10-bit color depth also contribute to this, offering over a billion shades of color to create a truly cinematic display. There’s a fast 120Hz refresh rate5 so every scene, video or game moves smoothly and looks true-to-life, and up to 1300 nits of brightness so users can see their screen clearly in direct sunlight. 

This display technology is complemented by support for Dolby Atmos® for immersive audio. With more layers and sharper details, Dolby Atmos delivers a richer, multi-dimensional sound experience across all your favorite entertainment. This device also features Spatial Sound by Motorola for high-quality output and enhanced spatial sense, so consumers feel entrenched in audio – whether they’re listening on the powerful stereo speakers or with earbuds. Powering these advancements, the Snapdragon® 695 5G Mobile Platform pushes out speeds up to 2.2 GHz with a 6nm process node, so consumers can enjoy smooth gaming, high-end photography and near lag-free streaming with incredible efficiency. They can also utilize up to 12GB of RAM and 256GB of storage6,7 to multitask easier and hold everything they need.

Additionally, moto g84 5G users will be able to expand their mobile experience to a TV or monitor8 for more immersive entertainment or increased productivity. And more, by connecting it with a PC9,  which allows them to access their phone apps and PC files all on the same screen.  This includes sharing files and images between the two devices, using the high-res camera instead of the webcam, answering calls or responding to messages directly from the PC.

Consumers can also play all day without running out of power, thanks to a long-lasting 5000mAh battery10. When it’s time to recharge, they can turn to TurboPower™ 30W charging to fuel up and get back to what matters.

moto g54 5G: an unmatched entertainment experience

The moto g54 5G provides users with an extraordinary entertainment experience featuring a 6.5″ display that fits comfortably in hand. Users will feel immersed in heart-racing games and feel like they’re right in the room on video chats, and the 20:9 aspect ratio allows for less scrolling and more screen for browsing websites and reading content.

Users can also watch shows in native Full HD+ without sacrificing image quality on a standard display. And with an incredibly fluid 120Hz refresh rate11 – switching between apps, playing games, and scrolling websites feel smooth and seamless. The refresh rate adjusts automatically based on the type of content on the screen. To complete this impressive entertainment experience, the moto g54 5G also arrives with support for incredible Dolby Atmos® sound, Spatial Sound by Motorola and stereo speakers.

The moto g54 5G features a 50MP sensor with OIS that takes beautiful shots with brilliant details. This device also comes with Quad Pixel technology for 4x better low light sensitivity for sharper, more vibrant photos—day or night. The dedicated Macro Vision camera lets users get incredibly close to a subject, capturing the tiny details often missed with a standard lens. The 16MP front camera completes this advanced camera system which also comes with Face Retouch for automatically enhanced photos, so subjects always look their best.

To ensure users get the most of 5G, Motorola has included the MediaTek Dimensity 7020, a powerful octa-core processor that offers frequencies up to 2.2GHz. Experience gaming without glitches, smoother videos, and even more amazing movies. And with superfast 5G, users can download them at lightning-fast speed2. Users also don’t have to worry about battery life thanks to the 5000mAh battery.6 When it’s time to recharge, users can take advantage of the blazing speed of TurboPower™ charging.

The outside of the device is just as important as what is inside. That’s why moto g54 5G is designed to stand out with a streamlined aluminum camera housing, a premium matte finish that feels great in hand. And for a little luxury, there’s a special edition made from vegan leather.1,6 All kept safe from accidental spills and splashes thanks to a water-repellent design3.

Availability

moto g84 5G will be on sale across selected markets in Europe and Mexico today with a starting MSRP of €299. moto g84 5G comes in PANTONE Viva Magenta, the Pantone Color of the Year 2023, Marshmallow Blue and Midnight Blue. This device is already available in India and will roll out to selected markets in Latin America in the coming weeks. For local price information and availability, please contact your local PR team.

moto g54 5G arrives today in selected markets in Europe and Mexico with a starting MSRP of €179. This device is already available in India, with slight changes in specs, and will roll out in selected markets in Latin America and Asia Pacific in the coming weeks. For local price information and availability, please contact your local PR team.

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Meet the new motorola edge 40 neo, with Pantone™ Colors, IP68 & enhanced camera system

Today, Motorola introduces the motorola edge 40 neo, a device that embodies the edge family mission to  deliver cutting-edge technology to as many consumers as possible. The new edge 40 neo offers an elegant, thin design and on-trend color options curated by PANTONE™1 and sports an IP68 rating, so you can be sure that your new smartphone can withstand dust, dirt and sand, along with submersion in 1.5 meters of fresh water for up to 30 minutes2. On top of this, the new edge has a 50MP Ultra Pixel camera sensor with instant all-pixel focus technology and 16x faster low-light performance than its predecessor3 for unbelievable night time shots. 

Continuing Motorola’s multi-year PANTONE partnership, the world leader in color selection and matching, the motorola edge 40 neo is the latest Motorola device featuring curated colors. Available in three shades, this device inspires individuality and encourages authenticity through these powerful hues: PANTONE Black Beauty, a deep black tone with a matte acrylic backing, and two vibrant options, PANTONE Soothing Sea, a light shade of cyan, and PANTONE Caneel Bay, a tone from the blue color family, that feature an extremely comfortable Vegan Leather finish. 

The new motorola edge also has an ultra-thin body (7.79mm) and contoured endless edge design that makes it easy to hold, carry and fit in one’s pocket without being bulky. Plus, it’s equipped with IP68 underwater protection2 so consumers can focus on having fun, instead of worrying that their device is going to be damaged by water, dirt or dust.

Time of day is also not a concern with the 50MP Ultra Pixel camera on the motorola edge 40 neo. It’s the perfect device for night photography, capturing sharper, more vivid photos after dark – up to 16x faster than its predecessor3 – due to the improved Auto Night Vision. The 50MP Ultra Pixel camera uses 40% larger pixels than the previous generation so that it lets in more light4, improving image quality and creating vibrant photos both day and night. It also features OIS to keep shots steady and clear. Additionally, there’s a 13MP ultra-wide angle lens with Macro Vision to get varying fields of view and a 32MP selfie camera with quad pixel technology for vivid shots at all times. 

Instantly powered, the motorola edge 40 neo features a massive 5000mAh battery and boasts 68W TurboPower™ fast charging, going from 0% to 50% in just 15 minutes5. This way, consumers can binge the latest TV shows, game with friends or scroll social media without worrying about battery life. Plus, there’s a 6.55” endless-edge pOLED display with a 144Hz refresh rate6 so that all of these activities and experiences look and feel great. Its curved edges give the device a borderless quality, creating an immersive viewing experience ideal for watching videos and movies. This design is complemented by a screen with 10-bit color and DCI-P3, offering over a billion colors that are more vibrant and up to cinematic standards. And with a 1300 nits peak brightness display, all content looks brighter and sharper, even when outdoors, so consumers don’t have to strain their eyes when looking at photos or videos.

Users can also get endless gaming anytime, anywhere with the MediaTek Dimensity 7030’s lightning-fast processor and 5G network connections7, providing greater bandwidth and lower latency. They can take full advantage of cloud gaming by using their phone as a hand-held console and achieve peak performance in a variety of games.

motorola edge 40 neo has power to be unleashed. With it, users will be able to expand their mobile experience to a TV or monitor8 for more immersive entertainment or increased productivity. And more, by connecting it with a PC,9 consumers can access their phone apps and PC files all on the same screen.  This includes sharing files and images between the two devices, using the high-res camera instead of the webcam, answering calls or responding messages directly from the PC.

motorola edge 40 neo is powered by Android 13 and offers a wide range of the latest security and software features that are continuously updated. This includes new Moto Secure enhancements that take existing protection to the next level:

  • Security scan: the ability to scan for threats and warn users on device firmware integrity, which is key to fixing vulnerabilities and strengthening the phone’s resistance over time.
  • Phishing detection: a software within the Moto Secure app that identifies and warns consumers about potential threats associated with suspicious links or websites before they even open the page.

Availability

motorola edge 40 neo will be available in Europe in the coming days with a starting MSRP of €399. motorola edge 40 neo arrives in PANTONE™-curated colors, including PANTONE Caneel Bay, PANTONE Black Beauty and PANTONE Soothing Sea. This device will roll out to selected markets in India, Asia and Latin America in the coming weeks. For local price information and availability, please contact your local PR team.

Download Article

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