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Experience unbelievable freedom with up to 60 hours of power¹

Today is National Battery Day – a day dedicated to appreciating the everyday conveniences that batteries bring to our lives. When it comes to smartphones, a large and functioning battery plays an essential role in keeping your device powered on throughout the day no matter what features you use most.

In fact, according to Motorola’s 2020 Purchase, Usage and Features Smartphone studies, across several countries around the world, battery life is the number one consideration among consumers shopping for a new smartphone. And as technology advances with things like more immersive entertainment and camera experiences, having a device that can keep up with these power-heavy features is a must.

At Motorola, we understand the importance of staying powered on all-day and the flexibility a device with exceptional battery life offers to our consumers. That’s why just last year we launched the moto g9 power, which boasts the class-leading camera and display experiences consumers crave paired with up to 60 hours of power1 from a 6,000 mAh battery – the largest we’ve ever packed into a

Motorola phone1. This means you can talk on the phone for 58 hours, binge-watch shows for 23 hours, listen to music for 168 hours, and browse the internet for 16 hours2. And when you do need to recharge, you can fuel up your moto g9

power fast with TurboPower™ charging to get hours of power in minutes3.

In addition to the battery and charging capabilities seen on the moto g9 power, there are a number of tips and tricks you can use

to preserve battery life on your Motorola devices. From adjusting your screen and functionality settings to frequent software updates, with the right care, you can make the most of your device’s battery life.

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Innovation that matters: celebrating National Inventors Day at Motorola

At Motorola innovation is in our DNA. In fact, we spearheaded the mobile communications industry back in 1973 and are responsible for some of the significant technologies, patents and game-changing innovations that make it all possible. From the first mobile call to the world´s first clamshell smartphone, Motorola´s pioneering spirit has proven to be a critical part of progressing the industry forward to what it is today.

So this year, we want to celebrate National Inventors Day by highlighting some of the unique technologies and the people behind them that Motorola is proud to call our own.

Invention 1: Creating a More Intuitive, Natural Way to Interact with Your Smartphone

Innovations at Motorola come in all sizes, but what they all have in common is that they solve a specific consumer pain point or problem. If you ask Lexi Valasek, a Researcher on Motorola´s Customer Experience team, that´s exactly why Moto Experiences were born. Back in 2014, Valasek and her team identified a major pain point for users was a lack of easy or quick access to the flashlight feature on their devices. At the time, third-party apps were required and not always practical to use. That´s why the team researched and developed a new and easy way to enable and disable the flashlight functionality. By simply chopping down twice, users could now quickly launch the flashlight and turn it off. “It was an incredible engineering feat, and that came from a lot of tuning, usability testing and various activities to make sure the feature worked properly and how users expected and wanted it to,” said Valasek. “To me, this is a phenomenal example of how innovation can be born from an unmet consumer need.”

Over the past few years, Motorola has added about 15 additional Moto Experiences that make for a smoother and easier user experience. This includes unique Gestures like Quick Capture (pictured below), Three Finger Screenshot, and Pick Up to Silence. Today, depending on the model, about 80% of our users use at least one Gesture every month.

Invention 2: Pushing the Boundaries of Smartphone Capabilities with Moto Mods (and more!)

For years, the mobile industry had been limited by incremental updates in software and hardware. But when Motorola launched the Moto Z family of smartphones and Moto Mods in 2016, we were seeking to shatter the industry paradigm with modular devices that were aesthetically and technologically stunning. While the world´s thinnest premium smartphone at the time, the moto z´s biggest differentiator was its ability to transform into entirely something new by simply snapping on one of the many Moto Mod. ,From taking crystal clear photos from a distance with the 10x optical zoom of the Hasselblad True Zoom Mod (the first of its kind for the industry) to projecting video with the Moto Insta-Share Projector, the opportunities with Moto Z smartphones and Moto Mods were limitless.

Now at a time where technology is indispensable for those who are working and learning from home, we want to deliver transformative technology that continues to unleash the power of your smartphone but in new ways. And we can´t wait to share more on this in the coming year.

cross section view of a Moto Mod being attacted to a Moto Z smartphone

Invention 3: Advancing Mobile Connectivity Forward, Generation After Generation

Motorola has been there every step of the way. From making the world´s first public cellular phone call in the 70´s to launching the first commercially available 5G compatible smartphone in the world in 2018, we continue to prove our role as a key player in advancing connectivity forward, generation after generation.

As 5G coverage becomes more widely available, in 2020 we expanded our device offerings to make 5G more accessible and put the power of 5G in more consumers hands. But Motorola´s role in democratizing 5G goes beyond just manufacturing compatible devices. For example, our Chicago-based teams led research and standardization of 4G LTE solutions which continues today with 5G. “No one in the industry can claim the experience and legacy we bring in moving from generation to generation,” said Mags Abdul-Gaffoor, ED of Hardware Development at Motorola. “We´re fortunate to have a lot of expertise on our team in this category which has positioned us as a leader in 5G and beyond.”

Invention 4: Optimizing the Camera Experience

We recognize how important a quality smartphone camera is to modern-day consumers, which is why our engineers and researchers are constantly looking for ways to innovate and improve the photography experience. On razr 5G for example, users can take advantage of two new features unique to Motorola. First, is External Preview, which mirrors the viewfinder on the Quick View display so that your subjects can see the photo before it´s captured. Second, is a camera cartoon which helps maintain the subject´s focus by showing a fun animation on the Quick View display while the camera app is open on the main Flex View display. We created these two features seen on the latest razr device specifically to optimize the camera experience and solve real consumer pain points,said Rahul Desai, Motorola´s Director of Smart Camera and Imaging. With every invention or innovation we explore at Motorola, we´re always looking to deliver on three elements: purpose, simplicity and richness. And these features do just that.

A razr 5G displaying an animated cartoon on its secondary display

Invention 5: Reinvention of An Icon

Motorola has been behind many iconic products over the years – perhaps most notable was the RAZR V3 launched in the early 2000s. And when developing the new razr, we carefully designed and engineered the world´s first clamshell smartphone, utilizing the most impactful design elements from the original RAZR – including its hinge, chin and secondary (or Quick View) display. Creating over 20 prototypes, each of these elements while based on RAZR V3 were re-invented to work with today´s technology and consumer needs.

A patent drawings of the RAZR V3 showing its hinge, chin and secondary display

For the hinge, the team developed an IP patented protected zero-gap hinge to close the device that makes both sides perfectly flush while protecting the display and creating an even thinner, more compact design. Motorola has been designing folding phones for 30 years, but with the new razr we had to rethink how to engineer a phone, said Glenn Schultz, VP of Innovation & Product Development. Our zero-gap hinge allowed us to bring to market a device that folds completely in half. Many didn´t believe we could do it, but let me tell you, it´s fun to work on something that everyone thinks is impossible.

As with the iconic chin on the RAZR V3, razr´s chin allowed the team to discreetly house key components of the phone while maintaining a seamless modern design. The original razr’s external screen is equally important to the new razr. That´s why the team created a state-of-the-art software experience on our unique Quick View display, enabling a new way of interacting with your phone’s notifications & applications like music players, maps, and camera – without even flipping razr open.

While we´re proud of the role we´ve played in progressing the industry forward, we´re not stopping anytime soon. 2021 will bring even more exciting innovations from Motorola and we´re eager to share them all with the world. #MotoInventorsWeek

MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC.

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Motorola’s top tech predictions for 2021

With 2020 behind us, 2021 is looking to be an exciting year filled with a number of new trends, technologies and innovations. Consumer behavior continues to evolve, and tech companies have reevaluated their focus for the year ahead. And if you ask Dan Dery, Motorola’s VP of Global Product, here’s what you can expect for 2021 and beyond:

PREDICTION #1: Smartphones will become more than just smartphones, interacting even more with the world around us

Human behavior changed significantly in 2020 – and now more than ever, the desire for connectivity and accessibility has never been more apparent. As OEMs, we are already refocusing our product, marketing and overall business strategies to align with this new normal. But looking ahead, it is also an opportunity for a new wave of innovation to take center stage. In 2021 and beyond, we think this change in consumer behavior will be a catalyst for smartphone innovation – one that goes beyond the traditional capabilities of a smartphone. With improved connectivity and speed – thanks to things like 5G and more responsive processors – our smartphones will start to play a more central role in keeping us connected. Connectivity improvements will enable our smartphone to better, and more efficiently interact with the devices around us – transforming our smartphones into things like game consoles or extensions of our desktops. And as people of all ages embrace technology during this era of remote connectivity, we will also start to see how the smartphone will not only help us more efficiently complete tasks that are now a part of this new normal – like working in a remote environment or educating children from home – but also help us to collaborate, learn, educate and connect with the world around us.

PREDICTION #2: In 2021, We’ll See An Increased Demand in Technologies That Deliver A Specific Experience

As consumers continue to demand products that not only keep up with their busy lifestyles but also solve their specific pain points and needs, we’ll start to see an increased focus from OEMs on bringing devices to market that can cater to all types of consumers. For example, over the past two years, we’ve already seen a strong focus among several tech giants on gaming devices. Whether it be a PC with impeccable gaming specs like the Lenovo Legion 7i or a smartphone that provides gamers with an impressive audio experience, immersive display and the fastest speeds on the market* like the motorola edge+, we’ll see this theme continue into 2021.

In the next year, we believe this will go beyond gaming and into segments of consumers with other specific needs like professional-grade photography features for the social media guru, durability and convenience specs for the more active consumer, and even more portable and flexible devices. For example, in 2021, consumers will continue to seek technology solutions that offer portability but that do not compromise on the intelligence and functionality that comes with a larger display. Despite less travel this year, consumers now more than ever need tech solutions that are flexible and portable enough to keep up with their ever-evolving lifestyles. These days we’re carrying less around with us than we have in the past, as our commutes now consist of walking up and down the stairs to our basement, kitchen counter or parents’ living room. And as we lug around our laptops, chargers, and notebooks, having a foldable device that can offer portability and functionality all in one will be the solution.

PREDICTION #3: Virtual & Augmented Reality Will Expand to Shopping

In 2021, virtual and augmented reality (VR/AR) solutions will expand beyond gaming and education use cases and into the shopping segment. This year, consumers across the globe took a step back from in-person shopping, mostly as a result of the mandatory distancing due to COVID-19. But we don’t believe this new trend will change any time soon. With 5G device volumes expected to have reached 190 million units in 2020 alone, we’ll start to see consumers use VR/AR to test out products, try on a new outfit or even design their living spaces all from the comfort of their homes. Shopping or testing out a potential new product will no longer require having to physically touch the products – and manufacturers will need to find ways to make their experiences as realistic as possible, which will largely be made possible by the advancements and widespread adoption of 5G.

To read more about Motorola’s & Lenovo’s tech predictions for 2021 and beyond, please visit the LenovoStory Hub.

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Motorola and WTA Rising Star Sofia Kenin announce strategic brand partnership

We got our ace! Motorola is excited to announce a new partnership with top five tennis player in the world, Sofia “Sonya” Kenin. The partnership is Kenin´s first major global brand deal since kicking off her professional tennis career at the age of 16, and serves as an opportunity for both Motorola and Kenin to grow together through this next phase in her career.

Sofia Kenin wearing the Motorola batwing logo on her uniform

As part of this partnership, Kenin will sport the iconic Motorola batwing logo on her uniform and warm up jacket for all matches and appearances. In addition, the 22-year-old American tennis player will be utilizing the iconic Motorola razr throughout the course of the partnership.

I am honored to partner with Motorola for the upcoming season, said Kenin. It has been great to see their involvement grow in tennis over the past few years and I am excited to officially be a part of team Moto.

It´s no secret that Sonya has proven herself as a key contender in the league, and we´re proud to have such a strong and inspiring female athlete representing our company, iconic brand and shared passion for success, said Rudi Kalil, VP and general manager, North America at Motorola. We´re thrilled to welcome Sonya into the Motorola family, and look forward to creating and sharing more exciting moments with her and her loyal fans across the globe.

Kenin is currently the No. 4 ranked WTA singles player. She kicked off the 2020 season by winning her first Grand Slam Championship in January, followed by several accolades and achievements throughout the year. Kenin ended the season by being named the 2020 WTA Player of the Year.

Kenin´s first major appearance of 2021 will take place next week at the first Grand Slam of the year, where she will be defending her championship title. Join us in wishing Sonya the best of luck in the new season.

Game, set, match!

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