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The Power of Endurance, meet Kellys Arias

Training for the Olympics isn’t easy, and being a mother and training for the Olympics is even harder. Based in Antioquia, Colombia, Kellys Arias has been athletic her whole life. She set her eyes on becoming an Olympic athlete at a young age, and since then, has never stopped dreaming and working towards that goal. Now, as a mother, her motivation has only increased. With every obstacle she faces, Kellys is inspired to keep pushing forward to show her daughter you can achieve anything you set your mind to.

Kellys believes we’re all mind, heart and body – and for her, technology is at the center of creating a balance between the three. She uses her phone to analyze her workouts (mind), to stay closer to her daughter (heart) and to keep up with her training (body). Her phone serves as both a communication tool and personal trainer – inspiring her to be a better version of herself everyday. 

For Kellys, being both a mom and athlete has taught her the power of endurance and how it can empower her daughter to pursue her own dream. 

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A Smarter, More Inclusive Future for All

As a Lenovo company, Motorola has a vision to provide smarter technology that builds a smarter, more inclusive future for our colleagues and communities. During Global Diversity Awareness Month, we re excited to announce new goals that build on the accomplishments of 2020 and seek to increase diversity in our leadership while fostering more inclusion in our workplace and products.

In 2020, Lenovo s first Chief Diversity Officer Yolanda Conyers set our first generation of workforce diversity goals in place. After achieving 21% representation of women executives and 29% representation of U.S. underrepresented racial and ethnic groups in our executive ranks, we have taken 2021 to reassess, align with our Diversity & Inclusion board of executives, and analyze our progress toward a more inclusive future.

Lenovo will maintain its focus on diversity in executive ranks, with goals to grow female executive representation to 27% and executives from U.S historically underrepresented ethnic and racial groups to 35% by 2025. In addition to our executive representation goals, we are implementing programs to strengthen our internal pipeline of diverse talent at early and mid-career levels. We re also expanding our understanding of disabilities in our workforce through our disability inclusion initiative, which seeks to measure, understand, and better accommodate the needs of our employees who experience both visible and invisible disabilities. Initially launched during Global Accessibility Awareness Month in the U.S., we plan to expand this initiative to 8 markets around the world by 2025.

Finally, we know that as a technology company, we have a responsibility to not just provide inclusive and equitable opportunities in our workforce, but to ensure the technology we make is truly for all. Lenovo formed the Product Diversity Office in 2019 to ensure that our products met the needs of people from all backgrounds and abilities. We re focused on taking the office s function and processes to scale so that by 2025, 75% of our products will be vetted for inclusion by design experts.

As a global company with employees in more than 60 countries, Lenovo is reliant on the principles of diversity and inclusion. Our diverse, global workforce is an incredible strength for our business, and it also helps us understand the unique needs and contexts of communities around the world. Through the work of Lenovo Foundation, we share our strengths of diversity and innovation with communities around the world by providing contributions of funds, products, and employee time and talent to increase access to technology and education.

We are honored to harness the passion of our employees to enable digital and technology access for youth and transform the lives of adults as they upskill for the 21st century. We re working to impact 15 million lives by 2025 through our programs and partnerships that provide access to technology and education for the next generation. However, we re aware that the connectivity gap exists now, and has continued to widen since the onset of the pandemic. While we work to ensure that the next generation of youth is not left out of technology s innovation, we re focused on transforming one million lives by providing opportunities that help adults learn new skills and earn better opportunities in today s workforce.

Throughout global diversity awareness month, we ll be sharing other stories of innovation and inclusion as we continue our efforts to provide a more inclusive future not just for our own workforce, but for all.

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Motorola’s #FindYourEdgeChallenge gives people the freedom to unleash their originality

Today, Motorola announced the #FindYourEdgeChallenge, partnering with five creators across the globe (Brazil, Mexico, United Kingdom, Poland and Italy) who are developing inspiring photos and videos on motorola edge 20 smartphones. From musicians and dancers to content creators, each participant uses a unique feature on the new motorola edge 20 devices to not only create beautiful content, but remind their followers to never stop finding what inspires them and enjoy the content creation process without focusing on external approval.

We are inviting people to join the challenge by continuing the chain of creativity, sharing their own original content and inspiration that gives them their edge. Taking a trip to a foreign place, visiting your local neighborhood, trying new foods or discovering the love for a new musical instrument, we want to see the inspiration from anywhere and everywhere. 

“When we launched the latest additions to our motorola edge family, our main objective was to deliver class-leading features that empower everyone to share their story with the world, unleash their creativity, and find their edge.” Said Renata Altenfelder, Head of Motorola Brand. “With the #FindYourEdgeChallenge, we want to remind people of the importance of creating what makes sense to them, aligning it with their passion, beliefs and dreams without focusing on external approval. ”

Each creator is inspired by the next to produce something profound and original. One creator’s use of motorola’s motorola edge 20 pro’s super zoom inspires another use of motorola edge 20’s dual capture feature. 

Anyone can join the #FindYourEdgeChallenge by sharing their own original content on their social networks, showcasing their creativity and inspirations.

Featured Creators

Each creator participating has been chosen for a very specific reason, not simply for what they create as individuals, but for how their own unique set of skills inspires the next one. 

Paulina Pulido, Dancer 

An accomplished dancer with a hip kind of street style, Paulina has created an urban dance routine to the backdrop of the beautiful scenery of Mexico City, amplified by her use of the Super Slow Motion feature.

Karol Poznański, Content Creator

Based in Poland, Karol is a creative photographer and filmmaker with a sleek visual style to his body of work. Karol used the 8K Video feature to capture a unique perspective of his environment, playing with angles and light to create content that elevates the feature in a stunning way.

Augusto Follmann, Dancer

Augusto is a Brazilian dancer and a content creator, who uses various device features to create loads of playful, visually striking posts. Using Super Zoom, Augusto’s video is a combination of epic dance routines spread across multiple unique locations, tied together with brilliantly choreographed transitions.

Roshelle Discolo, Musician / Singer

From Italy, Roshelle has a stunning look and shares a more intimate side of her music in a range of ways, not just performances. She elevates the Audio Zoom feature, bringing it into her world and getting up close and personal with unique abstract sounds. She then converts them into her style of music for captivating and intimate audio visual performances.

Zach Lower, Content Creator

Zach is a content creator from the UK with an unmatched style who consistently uses beautiful outdoor settings that will provide the film with a nice visual variety. Using Dual Capture, Zach has created a stunningly picturesque video set to the scene of a mountain valley in Wales, and incorporates clever camera tactics that warp perspective in entertaining ways.

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Amplify the mobile gaming experience with Ready For

Mobile gaming is on the rise. According to a recent survey by IDC, over the past year, 63% of respondents reported an increase in mobile gameplay time. Additionally, thanks to a wave of technological advances, digital innovation, and nationwide lockdowns amidst the pandemic, the number of U.S. mobile video game users is now higher than ever.

But with an increase in mobile gaming also comes a list of new demands from consumers. And while mobile gaming has its benefits, the smaller screen and interruptions from texts or other notifications can make it more difficult to play your best. But now, with Ready For, gamers can take advantage of their smartphones’ lightning-fast 5G speeds, smooth processors, and impressive camera systems while also connecting to larger screens around them.*

Play on the big screen

Whether you’re stuck on a level or trying to beat the high score, Ready For gives you more control and bigger screens to play your favorite mobile games thanks to the incredible speed of 5G and the power of lightning-fast processors found in Motorola smartphones.

By connecting a compatible Motorola smartphone to an external screen* and activating game mode, your smartphone gives you a console-like experience without the console. Plus, you can make the experience even more seamless by pairing a Bluetooth controller, giving you the ultimate advantage over your opponents.

Enhance your webcam for game streaming

For those times you want to live stream your mobile game or virtually play on a team with friends, Ready For PC allows you to turn your smartphone into a Full HD webcam.** Compatible with all webcam-enabled applications, the webcam seamlessly works with video call services and social media platforms for live streaming.

With a higher quality than most webcams, now you can feel like you’re face-to-face with your fellow gamers so you can map out the best strategy to defeat your competitors. Or, if you’re serious about streaming and producing video content, you can give your audience a better view of your impressive gaming abilities.

Customize your gaming experience

Ignore non-game related notifications that arrive while playing with Moto Gametime, a Motorola exclusive mode that automatically turns game-ending notifications off, while also adjusting performance and phone settings for the optimal gaming experience.

Additionally, Motorola phones come equipped with a handful of premium features from Qualcomm® Snapdragon Elite Gaming™ giving you advanced customizations, ultra-realistic graphics, and lightning speeds.

Ready For is available on motorola edge 20 pro, motorola edge 20 and motorola edge 2021, edge+ and g100. Ready For PC is available on motorola edge 20 pro, motorola edge 20, motorola edge (2021) and motorola edge 20 lite.

To learn more about our Ready For platform and its capabilities, please visit our website.

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The Power of Strength, Meet Jamie Gane

Jamie Gane is a disabled professional athlete from Hampshire, United Kingdom. Currently ranked number two in the world for Judo within his category and a professional obstacle course racer, Jamie has never let the challenges he’s faced get in the way of his dreams – including a below-knee amputation.

Although Jamie now has several accolades under his belt, when his condition first started, he had little information and resources to rely on. That’s why once Jamie’s story gained attention on social media, he decided to create his own blog where he could share the vital information he did not have access to following his own surgery. Jamie hopes to be an inspiration to other young people trying to overcome similar challenges and believes his blog can serve as a resource for them.

For Jamie, technology has played a huge role in his life. It’s helped him help others and also helped him with his own journey and recognizing his strength both physically and emotionally.

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The Power of Rhythm, Meet SuperMike Mosquera

Super Mike Mosquera is a 21-year-old singer, rapper, and composer of his own music, as well as a lyrical writer for other artists too. He’s also a barber. For Super Mike, every moment of his life consists of music. Whether he’s getting ready for work, cutting a client’s hair, or hanging out with friends, he does everything while singing and turns every experience into a song.

That’s why technology has completely changed his life, enabling him to write or record the melodies that appear in his head almost instantly, no matter where he is or what he’s doing. And he never loses a moment of inspiration, because he has all of the tools he needs in the palm of his hand.

When asked about how he felt working with Motorola, Super Mike said, “It was a super special experience for me to be part of such a big and beautiful project by the simple fact that I am a multifunctional person, and to be able to work hand in hand with Motorola to inspire others… I felt super proud and excited.”

For Super Mike, rhythm gives him the power to feel alive and with technology, he’s able to share his music and create magic with the world around him.

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ultra-wide display, two-day battery. meet the new moto g pure.

With our newest addition to the moto g family, we’re delivering all the essential features you need to get the most out of your phone. moto g pure gives you an ultra-wide 6.5” Max Vision HD+ display, two-day battery life, and dual camera system. 

When it comes to your favorite movies, shows, and games, you need an ultra-wide screen to really bring them to life. moto g pure features a 6.5″ Max Vision HD+ display with a 20:9 aspect ratio for an immersive viewing experience. And with an 81% screen-to-body ratio, you get to see more while still being able to hold your phone comfortably with one hand.

We’ve packed a long-lasting, two-day1 battery into the new moto g pure to power you through your busiest days and nights without worrying about recharging. And when you do have to recharge, rapid charging lets you power up quickly and get back to what matters most.

The dual camera system lets you snap stunning photos and beautiful portraits with ease. The 13MP camera with phase detection autofocus (PDAF) captures your subject in the blink of an eye. The depth sensor turns everyday photos into professional-quality portraits, working with the main camera to blur the background automatically.

All of these amazing features of the new moto g pure are backed by an octa-core 2.0 GHz processor. Plus, you can play games with smoother performance and better power efficiency thanks to HyperEngine.

helpful innovations

moto g pure’s design comes with helpful features you need, too. Whether you’re going out for a drink or getting caught in a little rain, the water-repellent design2 keeps your phone protected from the inside and out. Plus, the fingerprint reader is discreetly located within the phone’s iconic logo, giving you easy access to your favorite content, no passcode needed.

Instead of duplicating the great things Google does with Android, we choose to build on it with a comprehensive suite of tools in the Moto app called My UX. With it, users can take music, videos, games, and device themes to the next level with custom settings. Best of all, My UX doesn’t get in the way of a pure Android experience, so users can enjoy the full power of Android 11 with no clunky software skins or duplicate apps. 

Security matters to our consumers, so it means everything to us. With the new moto g pure, you can count on ThinkShield for Mobile, which offers enhanced protection at every level from the factory to the phone, for a more secure chain of trust and additional security certifications.

availability

United States: In the U.S., the new moto g pure will be available universally unlocked and open for pre-order starting October 7 at Best Buy, Walmart, B&H Photo, Amazon.com and Motorola.com (MSRP: $159.99). Verizon will offer the device starting October 14. Get a moto g pure on Verizon when you sign up for a new smartphone line.³ T-Mobile and Metro by T-Mobile will offer the device in the coming months. Get moto g pure free when you switch to Metro by T-Mobile. Additionally, AT&T, Cricket, UScellular, Consumer Cellular, Boost Mobile, Xfinity Mobile, Spectrum Mobile, and Republic Wireless will offer the device in the coming months.

Canada: In Canada, the new moto g pure is now available for purchase.

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put your imagination on display with moto e30’s triple camera system

Take everyday moments and make them extraordinary with our newest moto e device. Moto e30 gives consumers on a budget everything they need to express their creativity, delivering a stunning 48MP triple camera system with Quad Pixel technology,1 a 6.5” Max Vision HD+ display with a 90Hz refresh rate, and a long-lasting 5000mAh battery to power it all.

Enjoy a camera system made for any moment, in any light, and from any angle. The 48 MP sensor with Quad Pixel technology gives you 4x better low light sensitivity for sharper, more vibrant photos in any light.1 The depth sensor works with the main camera to blur the background for professional-looking portraits. And the dedicated Macro Vision camera brings you 4x closer to your subject, so you see the tiny details you’d otherwise miss using a standard lens.

Tired of lag time? With a speedy 90 Hz refresh rate, moto e30 gives you a more fluid viewing experience. And the 6.5″ Max Vision HD+ display gives you maximum viewing thanks to a 20:9 aspect ratio.

With a power-packed 5000 mAh battery, you can play and work for way longer. Don’t worry of running out of power — moto e30 has you covered with over 40 hours of power.2

All this is powered by a custom-designed octa-core processor. Whether you’re watching videos, updating your social feeds, or capturing a night out with friends, you have responsive performance and all the speed you need.

And everything you need is right at your fingertips – literally! A fingerprint reader is discreetly located within the “batwing” logo on the back of the phone, so just one touch opens and unlocks your phone instantly. And we’ve included a dedicated Google Assistant button on the side of the phone to enable voice control and get all the answers you need.3 Moto e30 comes with Android 11 (Go edition), with improved usability and accessibility. Moto e30 comes in Mineral Gray and Digital Blue, with a textured metallic finish that’s fingerprint resistant to keep your phone looking sharp.4

Availability statement

Moto e30 will be available in Europe and Latin America with a starting MSRP of €129.

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The Power of Growth, meet Mitchell McCulloch

Mitchell McCulloch is a self taught organic grower from England. Last year, he closed his catering business and moved from east London to the countryside to pursue his passion for the natural world, ecology and horticulture – specifically involving plants that can feed and heal us. Being a chef, Mitchell knew a lot about food, but not a lot about growing it. After some practice and nearly seven billion YouTube views later, he’s grown his kitchen garden into an impressive all organic permaculture. 

Mitchell uses a lot of tools to grow his food sustainably, but most important to him has been his mobile phone. It helped him learn how to start his organic garden from zero, and create more contacts in the industry. He’s even started teaching others all about growing through his own radio show. 

Mitchell has been around food his whole career, but the power of growing it himself has given him a new purpose. 

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