motorola razr x Teen Vogue team up to extend Generation Next! program with six Innovators, a class of additional winners
September 20, 2022
At Motorola, we strive to be generators of positive change and empower individuals to challenge norms, embrace self-expression and pursue their dreams. As one of the first devices to become a fashion statement and cultural icon, motorola razr is a brand that symbolizes just that.
To continue its legacy, motorola razr is encouraging and empowering the next wave of designers and like-minded challengers to showcase their individuality and push boundaries to achieve their dreams through Teen Vogue annual ‘Generation Next‘ fashion incubator program.
Now in its fourth year, Teen Vogue Generation Next initiative supports up-and-coming designers through an ongoing mentorship program that provides them with access to resources, critical networking opportunities, and counseling on various aspects of the fashion business. For the first time and in partnership with motorola razr, Teen Vogue will be selecting six “Innovators” , a class of additional winners as part of its Generation Next program.
To further reinforce Motorola´s commitment to empowering the next wave of fashion designers, motorola razr will award grants to the six additional winners selected as part of the 2022 Generation Next program to further their fashion ambitions. These talented designers will also have the opportunity to capture the magic of the iconic motorola razr in their own eyes with fashion-forward designs that uniquely integrate the device into prompted design concepts.
As a part of the Generation Next initiative in partnership with Teen Vogue, we´re bringing the six talented designers to New York City on September 28 to showcase their razr-inspired design concepts and celebrate this exciting and pivotal moment in their careers.
Motorola is also teaming up with motorola razr partners and changemakers, Jodie Turner-Smith and Joshua Jackson. Known for supporting and elevating up-and-coming talent, the dynamic duo will share advice and inspiration for the next generation of dreamers and artists through #TheCallThatStartedItAll campaign.
Whether you´re an aspiring fashion designer getting the Teen Vogue Generation Next call or first-gen college-bound, join motorola razr in sharing the calls at the heart of life´s biggest moments. Follow the conversation on TikTok, Instagram, Twitter and Facebook using #TheCallThatStartedItAll.
Today, Motorola is proud to announce the arrival of moto e22 and moto e22i. Both phones are arriving with stereo speakers enabled with Dolby Atmos®– a first for the moto e family–a fluid 90Hz display, stylish design and remarkable camera system guaranteed to upgrade your entertainment.
moto e22
Take the theater to go with moto e22 and moto e22i, thanks to stereo speakers and the multidimensional sound experience of Dolby Atmos®. Stereo speakers deliver improved bass, cleaner vocals and even more clarity at higher volumes. Dolby Atmos® reveals rich details across all your favorite entertainment through the phone speakers and over wired and Bluetooth headphones.
Experience more screen and clarity in both phones with a 6.5” HD+ display and 90Hz refresh rate, which will adjust the screen refresh rate from 90Hz to 60Hz1 when auto mode is on, providing the best viewing experience while optimizing battery life. Plus, enjoy a beautifully-crafted, water-repellent3 design made from premium materials.
moto e22i
You can also take your best shots using the moto e22 and moto e22i with a 16MP AI-powered camera system, featuring a precise depth sensor and a front camera for social media-ready selfies. With moto e22, leverage your creativity with Dual Capture, allowing you to snap photos or videos with the front and rear camera simultaneously. And on moto e22i, utilize software features like Time Lapse to capture content in a new way.
Say goodbye to passwords, and hello to instant access in our two new moto e devices. Touch the fingerprint reader on the side of the device to unlock your phone immediately. Activate Power Touch by double tapping on the fingerprint reader to get to your app shortcuts, including direct route home in Google Maps, barcode scanning, and more.
Enjoy moto e22 on AndroidTM 12 with new privacy features, including more transparency around app data usage, that put you in control and create a safer and more seamless experience. And get all of what moto e22i has to offer on AndroidTM 12 (Go edition), giving you a faster, smarter and more privacy-friendly Android experience. From apps opening in seconds with smoother animation to no more waiting on a blank screen, this OS is committed to saving space and memory.
availability
moto e22 will be available in two colors: Astro Black and Crystal Blue2 and is arriving in select markets across Europe, the Middle East, Africa and Latin America with a starting MSRP of 139.99 euros. moto e22i arrives in Graphite Gray or Winter White2 and will be available in select markets across Europe, the Middle East, Asia Pacific and Latin America with a starting MSRP of 129.99 euros. For full pricing information and specifications, visit our website or reach out to your local PR contact.
1 Auto mode has a minimum device refresh rate of 60Hz and a maximum refresh rate of 90Hz; actual refresh rate may be less and will vary based on app/content limitations and requirements, device mode settings, and other factors.
2 Varies by market. Check with your carrier or retailer for availability.
3 Water-repellent design creates a barrier to help protect against moderate exposure to water such as accidental spills, splashes or light rain. Not designed to be submersed in water, or exposed to pressurized water, or other liquids; may diminish over time. Not waterproof.
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The Power of RCS for Cross-Platform, Inclusive Communication
September 14, 2022
Pixelated videos, broken group chats, missing read receipts we´ve all been there. Texting between Apple and Android users can be a pain, but it doesn´t have to be.
With a technology called Rich Communication Services (RCS) the modern industry standard for messaging conversations between iOS and Android platforms would improve for everyone.
In an effort to bring awareness to RCS and encourage a universal adoption of these inclusive communication standards, Motorola is supporting Android #GetTheMessage campaign. Social posts across Motorola´s Instagram, Twitter and Facebook will help educate users on the benefits of RCS, and encourage consumers to join the movement by sharing their own experience with cross-platform messaging.
Smartphones should empower us to seamlessly connect with the people around us, not build up barriers, said Rudi Kalil, President, North America at Motorola. As a leader in the Android space, we stand with industry partners to advocate for inclusive messaging standards. RCS enables seamless communication for all, and it´s time for a universal adoption within the smartphone industry.
So, what is RCS?
RCS rich communication services is the modern industry standard for messaging. It enables the latest texting features like high quality media sharing, read receipts, typing indicators, and it´s more secure.
The problem is that texts between iPhones and Android phones default to SMS and MMS, outdated systems from the 90´s and early. This downgrades the texting experience in several ways:
Pixelated videos and photos: SMS and MMS cannot support large media files. That means photos and videos are often compressed and come through blurry.
The chat that never ends: When group chatting via SMS and MMS, you don´t have the ability to leave the chat even when you want to.
No service, no message: Texting over Wi-Fi is not available between Android phones and iPhones, leaving messages unsent and convos hanging if you don´t have cell service.
Safely hit send? SMS and MMS don´t support end-to-end encryption, which means your messages are not as secure.
Will they or won´t they? Without read receipts and typing indicators, you can´t know if your friends got your text or if they´re responding.
What does that say? iPhones make texts with Android phones difficult to read, by using white text on a bright green background.
If there was a universal adoption of RCS within the smartphone industry, these texting issues between phones would be fixed. It´s as simple as that.
How you can help Apple #GetTheMessage
We might not be able to change the color of green text messages, but we can encourage Apple to adopt RCS and make conversations between Apple and Android users better and safer for everyone.
Help Apple #GetTheMessage by joining the movement on social. Follow the action on Instagram, Twitter and Facebook, and share your experience using the #GetTheMessage hashtag – we know you´ve been there!
For more information on the benefits of RCS and the #GetTheMessage campaign, visit android.com.
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Motorola bridges stunning design and flagship features with three new edge devices
September 7, 2022
Today, Motorola continues to push the boundaries of the premium smartphone segment with the launch of three new edge devices: the motorola edge 30 ultra, motorola edge 30 fusion and motorola edge 30 neo. These smartphones combine the latest in technology, with outstanding design and experiences that will more than delight our human senses.
The motorola edge 30ultra completely redefines what it means to be a premium device, giving new meaning to a device that’s “ultra-level.” This flagship device features the most advanced Snapdragon® mobile platform1, the industry’s highest resolution camera sensor and the fastest TurboPowerTM charging ever. Meanwhile, the motorola edge 30 fusion is the intersection of performance and beauty and showcases premium features packed in one stunning device with an edge to edge display.
But this is not all. At Motorola, we know our smartphones are more than just tools for communication. They have become a vessel for expression, helping us explore our creativity and delve into our passions. With this in mind, we are excited to also announce the motorola edge 30 neo. This new smartphone has a rarely seen compact design that doesn’t compromise on performance and debuts our long-term partnership with the global authority on color: Pantone.
motorola edge 30 ultra: capture life without limits
The motorola edge 30 ultra delivers cutting edge technology and the highest resolution camera system to help you capture life’s biggest moments. With the industry’s first 200MP main camera sensor you’ll take breathtaking and gallery-worthy photos. This massive sensor is designed to capture more light by combining 16 pixels into one 2.56μm Ultra Pixel, resulting in crisp, bright images even in the dark. Plus, with advanced HDR technology, it produces images with perfectly balanced highlights and shadows to give you beautifully detailed images even in mixed lighting. The main sensor also comes with OIS, which helps to eliminate unwanted shakes, for crystal clear photos and videos.
It doesn’t stop there. With our latest flagship you can take videos to the next level with 8K video recording, getting over 33 million pixels of resolution, the highest video resolution possible on a smartphone today. Or 4K HDR10+ video recording, that meets strict HDR10+ standards for color accuracy, color range, brightness, and contrast, to pack the videos with over a billion shades of color and rich detail.
We’ve also equipped the motorola edge 30 ultra with a 50MP ultrawide camera lens to fit more of the scene in frame and still get high quality photos. For extreme close ups, there’s built-in Macro Vision, which brings you 4x closer to your subject than a standard lens. To complete this incredibly advanced camera system, we’ve included a 12MP telephoto portrait camera so you can capture better, more beautiful portraits. Using a 2x telephoto lens, you can fill the frame with your subject while still maintaining an appropriate distance to capture facial features in the most flattering way. With a wide aperture and narrow depth of field of this lens, you can get a naturally beautiful soft focus background behind the in-focus subject. In portrait mode, you can adjust the focal lengths between wide (35mm), standard (50mm), or close up (85mm) to frame your subject in the best way possible. On the front, the motorola edge 30 ultra arrives with a 60MP front camera for stunning high-quality selfies with one of the highest resolution front-facing cameras available on a smartphone.
The new motorola edge 30 ultra comes with the industry-leading and most advanced Snapdragon mobile platform1 yet. The Snapdragon 8+ Gen 1 Mobile Platform leads the way into a new era of premium mobile technology equipped with 5G, AI, gaming and camera technologies. This new class of experiences transforms the motorola edge 30 ultra with breakthrough 5G2 speeds and makes everything on your phone run smoothly while improving key experiences throughout the device and saving battery life. This new motorola edge also responds instantly with up to 12GB of LPDDR5 RAM and has up to 256GB of storage. And with Snapdragon Elite Gaming™ features, the gaming experience on this new motorola edge is taken to the next level. Our new smartphone also reduces touch latency with a 360Hz touch rate3 when playing, receives graphics and performance updates in real time and with support for the 144Hz4 display, you can expect smooth and vivid gameplay every time.
The motorola edge 30 ultra completely redefines the standards for fast charging. Now you can get power for the day in just 7 minutes of charging5 at unbelievable 125W speeds, the fastest TurboPower™ charging ever. To make things even better, this device also comes with up to 50W wireless charging capabilities, so you can recharge without the hassle of wires getting in the way or even give a little battery life to a friend with 10W wireless power sharing.6
Our new flagship comes with a stunning 6.67” pOLED FHD+ endless edge display that is nearly bezel-free to let you experience even more immersive content. Enjoy a sharper picture with less pixelation thanks to full HD+ resolution, and with HDR10+ you can view over a billion shades of true-to-life color with improved brightness and contrast. And with an unbelievably fast 144Hz4 refresh rate, switching between apps, playing games, and scrolling websites is incredibly smooth. Experience fully immersive sound on all your favorite content with two large stereo speakers that provide better bass, cleaner vocals and better clarity at higher volumes. Combined with Dolby Atmos, the motorola edge 30 ultra offers a spatial sound experience that harnesses the latest advances in sound technology to connect users more deeply with their favorite content.
Combining the endless edge display with powerful audio and industry leading WiFi 6E wireless connectivity lets you take cloud gaming to a new level, whether at home or on the go. Immerse yourself in over 100 high-quality games with Xbox Game Pass Ultimate7 directly on your phone, with new games being added all the time. The options are endless.
The motorola edge 30 ultra also features edge lights. The specially designed edges on this device light up in different ways to let you know about a new notification, an incoming phone call or scheduled alarm. Just a quick glance tells you what’s going on. The experience can be personalized by choosing from five color options.
The features on the motorola edge 30 ultra aren’t the only thing that makes this phone stand out. The premium design is undeniable from the moment you pick it up. Take the beautiful 3D curved glass on the front of the phone, complete with fingerprint-resistant coating. On the back we’ve included a soft matte finish, giving it a silky tactile sensation you want to hold on to. Symmetrically curved edges blend seamlessly into a thin sandblasted aluminum frame. Even the camera housing features a bold new look, celebrating imaging technology and showcasing our most powerful sensor ever.
motorola edge 30 fusion: designed to be boundless
With the new motorola edge 30 fusion, you’ll find inspiration for everyday adventures with an impossibly thin, perfectly balanced design. The symmetrically curved edges look and feel amazing with a smooth contour that blends the front and rear glass. And for an elegant premium finish, this device provides a polished, sandblasted aluminum frame. The reimagined camera housing also magnifies our advanced imaging technology with a unique look that’s both retro and modern. And the tactile sensation of matte glass makes the motorola edge 30 fusion easy to pick up, and hard to put down.
To make sure this device keeps up with your entertainment needs, we’ve included the powerful Snapdragon 888+ 5G Mobile Platform. This incredible mobile platform boosts performance from the previous generation, whether playing AI-enhanced games that respond faster to touch, capturing photos and videos faster or experiencing realistic video calling. You’ll also experience blazing speeds and the ability to connect to 5G2 networks across the world.
The motorola edge 30 fusion also features an amazing 50MP high resolution main camera sensor with OIS — one of the most advanced cameras we’ve put in a smartphone. You’ll also be able to shoot with 32x more focusing pixels8 using instant all-pixel focus to give you a more accurate performance in any light. Clarity and brilliance also goes beyond photos thanks to HDR10 video recording, or record in 8K resolution for beautifully clear videos. To complete the rear camera experience, we’ve packed the motorola edge 30 fusion with a 13MP ultrawide camera lens with a built-in macro vision camera. On the front, we’ve equipped this device with a 32MP front camera. And with Quad Pixel technology, the results are sharper and more vibrant photos with 4x better low light sensitivity. Not to mention, autofocus will keep you looking amazing, no matter how far you are from the front camera.
The motorola edge 30 fusion comes with a 6.55″ borderless pOLED FHD+ display with HDR10+ and a remarkably smooth 144 Hz4 refresh rate. You’ll also get notifications quickly on the motorola edge 30 fusion with edge lights. Just a quick glance tells you what’s going on. This new edge also comes with two large stereo speakers enabled with Dolby Atmos.
The motorola edge 30 fusion is complete with TurboPower™ 68W charging that gets you power for the day in just 10 minutes9 of charging. And thanks to a long-lasting battery, you can connect at 5G speed2 and multitask all day.
motorola edge 30 neo: built for big dreams
The motorola edge 30 neo is the first device to arrive in trending colors that were selected as part of our long term partnership with Pantone, the world leader in color consistency and accuracy for brands and designers all over the world. With color options including Very Peri, the Pantone Color of the Year for 2022, the motorola edge 30 neo was thoughtfully crafted to look as amazing as it feels. And whether you choose Very Peri, Aqua Foam, Black Onyx or Ice Palace, each design features a subtle Pantone chip inlay on the back of the device, and an option to personalize the phone by integrating color across the user interface.
The motorola edge 30 neo is slim, lightweight and ultra stylish, and a standout in every way. Even with the smaller size, we’re not sacrificing battery power or outstanding features. Take a quick look at the back of your phone, and you’ll know if you received a new notification, an incoming phone call, and more. An LED band wraps around the camera housing, lighting in different ways to tell you what’s going on. Whichever way it lights up, you’re notified without being disrupted.
This device comes with a 6.28″ 120Hz4 pOLED display that is compact yet fully capable and delivers over a billion shades of color and an immersive, cinematic experience. You’ll enjoy 100% of the DCI-P3 color gamut, with brighter, more vibrant colors that meet cinematic standards for accuracy. The entertainment experience is also enhanced by two large stereo speakers enabled with Dolby Atmos.
Compact without compromise, the motorola edge 30 neo brings two advanced cameras so you have the right one for every moment. The 64MP high-res main camera sensor with OIS, gives you the ability to capture razor-sharp details in bright daylight. An advanced sensor with three amazing perspectives completes the system of the new edge. Choose between the ultra wide, macro vision or depth for stunning pictures. On the front, this device has a 32MP front camera with Quad Pixel technology for stunning high-quality selfies.
Take a closer look at the back of the motorola edge 30 neo and you’ll know if you received a new notification, incoming call and more. With an LED band that wraps around the camera housing, you’ll be notified without being disrupted.
The motorola edge 30 neo arrives with the powerful Snapdragon 695 5G Mobile Platform. This incredible mobile platform supports high-bandwidth, low-latency connections so entertainment and productivity are uninterrupted. Enjoy smoother gaming, more reliable streaming, and professional-level photography features.
The motorola edge 30 neo comes with TurboPower™ 68W charging that gets you power for the day in just 10 minutes9 and is equipped with wireless charging.10
The motorola edge 30 ultra, motorola edge 30 fusion and motorola edge 30 neo all have Ready For capabilities, bringing extended experiences and capabilities to our devices. Simply connect wired11 or wirelessly12 and you’re ready to go. Move your phone’s games to the big screen for a huge boost of adrenaline. Feel like you’re right in the room during video calls. And with Ready For PC13, you’ll see an updated user experience like running apps from your phone on a Windows PC, easily drag and drop files or images, and even copy and paste between devices.
innovation beyond software and hardware
At Motorola we keep pushing the boundaries on what is possible in the mobile segment and we don’t reserve our best ideas only for technology, we are also introducing innovation across other areas, never imagined. For the first time in the industry, a smartphone brand will surprise consumers with a new sensory experience: a signature Motorola fragrance that will be infused into the packaging of each of these new edge devices. The exclusive Motorola fragrance was developed in partnership with Firmenich, the world’s largest privately-owned fragrance and taste company.
We are also proud to set ambitious sustainability goals alongside Lenovo, moving our vision forward to provide smarter technology that builds a brighter future. From sustainable packaging and product design to the reduction of carbon emissions, we’re committed to making holistic progress on our environmental commitments and making a positive social impact in the communities where we do business.
Motorola is committed to using 60% recycled materials and 50% less single-use plastics in smartphone packaging by 2025/2026 fiscal year. With this in mind, the new edge devices including motorola edge 30 ultra, motorola edge 30 fusion and motorola edge 30 neo – are arriving with a plastic-free box that features natural soy ink printing and uses over 60% post-consumer recycled materials in an ongoing effort to reduce plastic waste.
Product availability
motorola edge 30 ultra
motorola edge 30 ultra will be on sale in Argentina, Brazil and Europe today, with a starting MSRP of 899.99 euros. motorola edge 30 ultra arrives in Interstellar Black and Starlight White. This device will roll out to selected markets in Latin America, Middle East and Asia in the coming weeks. For local price information and availability, please contact your local PR team.
motorola edge 30 fusion
motorola edge 30 fusion will be on sale in Argentina, Brazil and Europe today, with a starting MSRP of 599.99 euros. motorola edge 30 fusion arrives in Cosmic Grey, Aurora White, Solar Gold, Neptune Blue – Vegan Leather. This device will roll out to selected markets in Latin America, Middle East and Asia in the coming weeks. For local price information and availability, please contact your local PR team.
motorola edge 30 neo
motorola edge 30 neo will be available in Europe in the coming days with a starting MSRP of 369.99 euros. motorola edge 30 neo arrives in Very Peri, Aqua Foam, Black Onyx and Ice Palace. This device will roll out to selected markets in Latin America in the coming weeks. For local price information and availability, please contact your local PR team.
Based on the combination of published AnTuTu rankings and an internal combined motorola edge 30 ultra score of 1,087,617. Results may vary depending on temperature and settings.
5G service plan and 5G network coverage required; available only in select areas; device not compatible with all 5G networks. Contact your service provider for details. Download speeds are based on 5G sub-6GHz network connectivity, providing 90-130 Mbps download speeds to the average user.
Available only in game mode.
Actual refresh rate may be less and will vary based on app/content limitations and requirements, device mode settings, and other factors.
Median users can get up to 12 hours of battery life in 7 min of charge. Battery must be substantially depleted; charging rate slows as charging progresses. All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.
The device you are sharing with needs to have wireless charging capabilities to accept a wireless charge shared from a motorola device.
Xbox Game Pass Ultimate sold separately. Game catalog varies over time, by region, and by device. Xbox Cloud Gaming (Beta): requires supported game and may require supported Bluetooth controller (each sold separately). Select regions and devices. Streaming limitations apply, server availability and wait times may vary. Requires internet, ISP fees apply. xbox.com/gamepass and https://www.ea.com/ea-play/terms for details.
As compared to traditional phase detection auto focus.
Median users can get up to 12 hours of battery life in 10 min of charge. Battery must be substantially depleted; charging rate slows as charging progresses. Based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary.
Requires Motorola TurboPower 50W Wireless Charging Stand; sold separately. Battery must be substantially depleted; charging rate slows as charging progresses. All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.
motorola edge 30 ultra and motorola edge 30 fusion work with Ready on wired and wireless mode, while motorola edge 30 neo has wireless support only.
Ready For wireless connection is supported with TVs that support Android smartphone screen mirroring (Miracast) only. Ready For wired connection supported with TVs or monitors that have HDMI port or USB-C video-in port; Video-enabled USB-C cable or USB-C-to-HDMI adaptor required.
Ready For PC is available on selected devices, and on Windows 10 and 11. Visit the FAQ page for a full list of device and software compatibility. Requires PC app download. PC and mobile device to connect wirelessly must share the same Wi-Fi AP (access point) OR must be connected via USB-C cord.
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Motorola and Pantone announce multi-year partnership combining the power of technology, color and design
September 7, 2022
Motorola has been driving innovation within the tech and mobile space for nearly a century. We have seen the ways that our smartphones can serve as vessels for expression, representing, uniting and transforming who we are and what we see around us. We also know colors are incredibly powerful and can spur emotions, drive action and even play a big role in purchase decisions. Color can set the tone for moments big and small, and just like our smartphones, they can help us tell our story and connect with the world around us.
It was with this in mind that we turned to the global authority on color to partner with us and be on the forefront of trends and design. We are excited to announce Motorola’s multi-year, strategic partnership with Pantone, the de facto global color language standard and expert in color analysis and production.
leveraging color as a messenger with Pantone
For over 55 years, Pantone has been the world leader in color consistency and accuracy for brands and designers all over the world. It has continued to dominate the field of color, innovating its products across graphics, fashion and product design, helping designers bring their visions to life from inspiration to realization. Additionally, Pantone provides consulting services, forecasts, global color trends and advises companies on color in brand identity and product development through the Pantone Color Institute™. The design world eagerly anticipates Pantone’s annual color trend and intelligence forecasts, and over 10 million designers and producers rely on Pantone to help inform design and color-critical decisions and predict consumer behavior.
Determining the right design elements and features to best meet our consumers’ needs is crucial to the Motorola brand. Our global category exclusivity with Pantone is the next step in our commitment to empowering self-expression, elevating our relationship with color and giving us key insight on macro design trends, including their influence on material and surface finish application across design.
“We are thrilled to be a strategic partner to a brand as iconic and influential as Pantone,” said Ruben Castano, Motorola Executive Director of Customer Experience. “By combining our consumer and innovation-focused technology leadership with Pantone’s expertise in color trending, forecasting and market research, we will provide our consumers with another valuable method to express themselves through our devices.”
Throughout the long-term partnership, Motorola will receive access to Pantone’s trend knowledge, Pantone’s Color Institute™ experts, and a subset of curated colors that will feature strong design trends, including the Pantone Color of the Year.
“Motorola exists to design, create and deliver purposeful innovations to people across the globe and has a strong history in developing intuitive products,” said Elley Cheng, Pantone Vice President and General Manager. “At Pantone, we share these values, and we’re excited to be working with Motorola to highlight the importance and power of precision in design, innovation and self-expression in color and technology.”
Our designers will be working closely with the Pantone Color Institute™ as we continue unfolding this partnership and incorporating color psychology and strategy into our upcoming portfolio.
blending the power of color with technology
This partnership will begin with the launch of motorola edge 30 neo, which features four Pantone colors, Ice Palace, Aqua Foam, Black Onyx and the Pantone Color of the Year for 2022, Very Peri. The colors selected for the motorola edge 30 neo are the result of our first collaboration between the Pantone Color Institute™ and Motorola teams to create foundational and trend based shades that align with our brand and strategy for this device:
Ice Palace is a shade that stirs our imagination to envision new futures in fantasy or a trip into the greater galaxy. It mimics the reflective shimmer of the stars and conveys luxury as well as longevity.
Aqua Foam has roots in nature and is an organic color that soothes the spirit. It is neither masculine nor feminine. Instead, Aqua Foam’s technical appearance is hyper modern, and its dream-like hue speaks to a light-filled future.
Black Onyx represents protection and security, power and confidence and is a mineral-inspired, deep black hue. This color is practical yet glamorous and speaks to experience. Its elegant presence is considered the embodiment of sophistication.
Very Peri is a color with carefree confidence and novel presence that inspires dreamers and empowers creators. It is complex yet has mass appeal. It is the most appropriate color to dissolve the lines and forge bonds between generations, genders and cultures in a new decentralized world.
The motorola edge 30 neo will be available in Europe and Latin America. For more details and pricing contact your local PR representative.
