Today, Motorola revealed a bold set of announcements that showcase how design, innovation, and personalization continue to shape our product portfolio. From the newest additions to the motorola razr family and the latest Motorola Brilliant Collection to the debut of the motorola edge 70 pro, each device is designed to elevate self‑expression and everyday experiences.
Explore more details on each announcement at the links below.
True differentiation lies in the ability to surprise users through unique experiences and innovative technology. At Motorola, this vision comes to life through a lifestyle-tech approach, where product strategy is shaped by design, culture and partnerships. Motorola has always held the belief that technology should do more than just perform; it should be a tool of self-expression.
Today, Motorola introduces the latest additions to the Brilliant Collection, an exclusive product lineup that reflects modern luxury and sensorial design. It combines Motorola’s technological expertise and innovation with Crystals by Swarovski, Sound by Bose technology and a specially-curated Pantone color to reimagine the motorola signature and moto buds 2 plus in a dazzling, new way. By partnering with brands that are driven by individuality and craftsmanship, Motorola can develop unique pieces that feel sensational, personal and most importantly: brilliant.
These elements are thoughtfully curated and expressed through the Motorola Collections platform. Each collection leverages relevant themes, unexpected designs and brand partnerships to elevate a set of select devices. From the first Brilliant Collection with Swarovski crystals launched in August to the latest FIFA World Cup 26™ Collection, Motorola Collections is all about expressing oneself through shared passions, luxurious finishes and meaningful specs.
The new Brilliant Collection was inspired by the constellations and uses radiance, texture and color to create a special experience. Reflecting light and evoking feelings of tranquility and wonder, amethyst Swarovski Crystals are placed in a 3D-quilted pattern, which complements the PANTONE Violet Indigo shade and silk-inspired finish. Together, they form a deep, luxurious backdrop that resembles the night sky.
Appealing to the senses, the motorola signature and moto buds 2 plus feature Crystals by Swarovski for a refined design and paired with Sound by Bose technology for an enhanced listening experience. On the motorola signature, the PANTONE Violet Indigo color adds warmth to the silk-inspired material, giving users a sense of awe when holding the device. Users will find 20 hand-placed amethyst Swarovski Crystals twinkling like bright stars and shifting with each movement. Light bounces off the crystals themselves, conveying feelings of amazement. This combination is the canvas for the design’s cosmic atmosphere.
The Brilliant Collection builds upon the motorola signature portfolio, a lineup that exudes sophistication and ingenuity. The motorola signature embodies Motorola’s commitment to innovation and uncompromising excellence. With it, users experience what DXOMARK has ranked the best camera in its category,1,2 next-generation AI performance powered by the Snapdragon® 8 Gen 5 Mobile Platform, the category’s largest battery among ultrathin phones2 and much more, setting a new benchmark for what ultra-premium means.
The moto buds 2 plus are also brimming with glamour, showcasing 12 Swarovski crystals on each earbud. Sound by Bose technology elevates the audio experience, surrounding users with immersive and detailed sound, while the new moto buds 2 plus deliver up to 40 hours of total playtime with the elegantly designed case.3 This engaging audio feels as personal and curated as the crystals themselves. Pairing immersive audio with meticulous craftsmanship, the case is adorned with 41 hand-placed Swarovski Crystals surrounding the iconic Motorola logo, dazzling with every turn of the hand. Also available in PANTONE Violet Indigo, these earbuds are bold and enchanting, shining like fine jewelry.
This collaboration between Motorola and Swarovski reflects the growing demand for technology to elevate one’s personal style, fusing fashion with performance, while seamlessly integrating into everyday life. To achieve this, the motorola signature and moto buds 2 plus combine refined, sensorial design and expressive aesthetics with cutting-edge innovation. This collection celebrates brilliance in every sense, uniting emotion, style and advanced technology in perfect harmony.
The motorola signature in the Brilliant Collection will roll out to select countries and regions across Europe, Middle East, Africa, Latin America and Asia-Pacific in the coming weeks. For additional local price information and availability, contact your local PR team.
The moto buds 2 plus in the Brilliant Collection will roll out to select countries and regions across Europe, Middle East, Africa, Latin America and Asia-Pacific in the coming weeks. For additional local price information and availability, contact your local PR team.
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. Swarovski® is a registered trademark of Swarovski AG. Corning® and Gorilla® are registered trademarks of Corning Incorporated. The Pantone color reference and the PANTONE Chip Design are used with the permission of Pantone LLC. © Pantone LLC, 2026. All rights reserved. This is an authorized Pantone-licensed product manufactured by Motorola. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Bose and Sound by Bose are trademarks of Bose Corporation. Android is a trademark of Google, LLC. All other trademarks are the property of their respective owners. © 2026 Motorola Mobility LLC.
Lenovo Tech World is an action-packed showcase of Lenovo’s greatest innovations, and this year was no exception. Lenovo and Motorola took their biggest stage yet in Las Vegas to unveil our most exciting announcements yet, from highly-anticipated updates to its AI roadmap to thrilling additions to FIFA and F1 partnerships. Motorola was proud to be front and center for the biggest moments, debuting two showstopping flagship devices—including its first foldable device—a new ultra-premium mobile franchise, a special edition FIFA razr, and AI that unifies the Motorola and Lenovo ecosystems.
Catch up on everything that was announced in our full recap, or explore each announcement below.
In an era when urgency and hyper-productivity are the norm, calm, clarity, and simplicity are necessary for a well-balanced life. This philosophy extends to the way we interact with technology, where a desire to connect and express ourselves often builds into overwhelm when we’re bombarded by continuous information and digital clutter. Pantone Color of the Year, PANTONE 11-4201 Cloud Dancer is an airy white hue that communicates clarity over clutter, softness over spectacle, and presence over pressure. Cloud Dancer feels both quieting and inspiring, the perfect reflection of balance and refinement found in one of Motorola’s latest design-focused devices, motorola edge 70.
As part of Motorola’s ongoing multi-year partnership with Pantone, we’re proud to introduce a special edition of motorola edge 70 in PANTONE 11-4201 Cloud Dancer. This year, Motorola is elevating this one-of-a-kind device even further with the inclusion of our partner Swarovski, merging color and craftsmanship to create a device that embodies calm confidence and refined expression. Crystals by Swarovski are embedded into the design, adding an ethereal touch that allows creativity to breathe and focus to deepen, bringing peace back to our pockets, palms, and digital lives. Along with the device also comes a matching charm, adorned with 53 crystals by Swarovski, that can be attached to the device case, or removed and used as an accessory or worn as a pendant. The special edition device will be introduced as an addition to The Brilliant Collection, a thoughtfully curated set of devices focused on meticulous craftsmanship and timeless luxury, which Motorola launched earlier this year in partnership with Swarovski.
“We’re thrilled to bring together two of our strongest partners, Pantone and Swarovski, to create this exclusive edition of the motorola edge 70,” said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. “Cloud Dancer reflects a new kind of design mindset, one that celebrates simplicity as strength. It represents a reset for the senses, a moment to slow down and rediscover focus. By softening our surroundings, we make room for what truly matters. That message comes to life through the way we designed motorola edge 70—thin, balanced, and beautifully understated.”
As the thinnest device in its category,1 the motorola edge 70 is a study in perfectly balancing elements, where craftsmanship meets performance in perfect harmony. Every detail has been considered with intention, from its hi-resolution 50MP cameras2 and next generation battery technology to the moto ai experiences that quietly adapt to you. Its brilliant display seamlessly balances a refined leather-inspired back finished in a quilted pattern, a tactile contrast to the soft glow of crystals by Swarovski and the calm presence of Pantone’s Color of the Year 2026, Cloud Dancer. Together, they create more than a phone, they create an object of clarity and quiet confidence, designed to live beautifully in the rhythm of modern life.
“At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity,” says Leatrice Eiseman, Executive Director Pantone Color Institute. “The cacophony and chaos that surrounds us has become overwhelming, making it harder to listen and hear the voices of our inner selves. A conscious statement of simplification, PANTONE 11-4201 Cloud Dancer enhances our focus, providing respite and release from the distraction of external influences.”
The motorola edge 70 in the Pantone Color of the Year 2026 featuring crystals by Swarovski and matching charm will be available in select markets worldwide. For more information, visit https://motorola.com/pantone. For full pricing information and specifications, please contact your local PR representative.
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. The Pantone color reference and the PANTONE Chip Design are used with the permission of Pantone LLC. Pantone Color of the Year 2026 and the PANTONE Chip Design © Pantone LLC, 2025. All rights reserved. This is an authorized Pantone-licensed product manufactured by Motorola. Swarovski® is a registered trademark of Swarovski AG. All other trademarks are the property of their respective owners. ©2025 Motorola Mobility LLC. All rights reserved.
1 EMEA: Based on smartphones priced between EUR 799 and EUR 899 in EMEA countries as of August 2025. LATAM: Based on smartphones priced between USD 499 and USD 699 in LATAM countries as of August 2025. India: Based on smartphones priced between INR 26,999 and INR 35,999 in India as of August 2025.
2 50MP ultrawide sensor combines 4 pixels into 1, for an effective photo resolution of 12.5MP.
Today, a smartphone is more than technology; it’s a style signature. Focusing on design as a pillar of our innovation journey, Motorola has consistently set the pace in mobile phone aesthetics. In 2004, the motorola razr V3 redefined mobile design. Its ultra-slim silhouette, metallic finish, and iconic form made it a cultural phenomenon, an essential accessory for tastemakers and trendsetters worldwide. With its ultra-slim silhouette, metallic finishes, and impossibly sleek form factor, razr wasn’t just a phone—it was a cultural phenomenon. It became the must-have accessory for style leaders, celebrities, and everyday users alike. It was bold, expressive, and impossible to ignore. That moment marked a turning point in mobile design, and Motorola was the catalyst.
In the years that followed, our impact has continued. From modular-thinking with Moto Mods in 2016 and releasing a reimagined motorola razr in 2019, Motorola has never shied away from challenging industry expectations. While the industry leans into uniformity, Motorola continues to lead with bold trends and fashion-curated colors, expressive materials, and boundary-pushing designs. While competitors stick to the grayscale palette, we embrace vibrant tones, unique finishes, and tactile materials. Take the motorola razr 60 ultra/motorola razr ultra, for example: its wide array of bold colors and finishes stands in stark contrast to competitors who continue to play it safe with limited, or even only black and white, colorways.
This vision comes to life through our exclusive multi-year partnership with Pantone, the first and only collaboration of its kind in the smartphone industry today. Since 2022, we’ve launched exclusive devices in Pantone-curated hues, including Pantone Color of the Year editions, ushering the language of color into the smartphone space. But we haven’t stopped at color. We’ve ventured into rich textures and finishes, introducing vegan leather, vegan suede, and even the first real wood smartphone finish on the motorola edge 50 ultra.
Our latest collaborations, Alcantara, the Italian icon of luxury, and Swarovski, the global authority on crystal craftsmanship, elevate devices like the motorola razr 60 ultra/motorola razr ultra and moto buds loop to new levels of sophistication and personal expression. These collaborations reflect our deep commitment to creating products that are not only functional, but also deeply personal.
Motorola’s leadership has helped push the entire industry forward. Other OEMs are just now beginning to explore expressive designs and premium materials, a movement Motorola pioneered and continues to lead. We see smartphones not only as tools but as a platform for identity, with that belief continuing to shape every design decision we make.
That vision now materializes with the introduction of Collections by Motorola, a curated series celebrating design, color, and material innovation. The first in this series is The Brilliant Collection, featuring the motorola razr 60/motorola razr and moto buds loop accented in PANTONE Ice Melt and Swarovski crystals. It’s where fashion meets functionality, so consumers no longer have to choose between elegance and cutting-edge tech.
With Collections by Motorola, we’re making a bold statement: technology should adapt to you, not the other way around. Each device is designed with the intention to reflect how people live, express themselves, and integrate tech into their lifestyle, and The Brilliant Collection is just the beginning.
We’re not just redefining the smartphone, we’re setting the standard for design leadership in lifestyle technology. As Motorola continues to evolve, expect more Collections, more expressive devices, and more opportunities for consumers to showcase their individuality. We’re not only reinventing what a smartphone can be, we’re reaffirming our role as the industry’s design leader, and the lifestyle tech brand to watch out for.
Certain features, functionality, and product specifications may be network-dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, the Stylized M Logo, MOTO, and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. ©2025 Motorola Mobility LLC. All rights reserved.
At Motorola, we believe in taking our products into the real world to tell stories that are bold, emotional, and experiential. Our creative campaigns are carefully crafted, much like our products, to spark inspiration and offer new perspectives, because to us technology is much more than a tool. It’s an empowering, exhilarating part of everyday life. For our first-ever Motorola Collection, we set out to create something unforgettable within our broader brand campaign, drawing on the key theme of surrealism and the belief that with Motorola technology in your hands, anything is possible.
To help our products come alive across the digital divide, we try to get devices into the hands of real users to explore their unique stories and experiences with our devices. Last year, we followed a recently retired Corning engineer and adventure photographer to the North Pole, where our devices were tested in one of the planet’s most extreme environments, transporting our audience to a whole new world. This year, we wanted to elevate that sense of wonder and shifted it from the rugged to the refined, teaming up with Swarovski to launch The Brilliant Collection.
The partnership opened a new world of creative possibilities, united by a shared commitment to innovation, craftsmanship, and heritage. At the heart of Swarovski’s legacy is Wattens, Austria—home to the company’s global headquarters and Crystal Worlds, and a region known for its musical prowess. We were inspired to explore how Austrian artists could blend their passion for music with Motorola’s technology and Swarovski’s elegance to create something truly dreamlike.
Enter Rusanda Panfili, an internationally acclaimed violinist whose presence commands stages around the world. Based in Austria, Rusanda is a true virtuoso, known for her electrifying performances with Hans Zimmer Live and Andrea Bocelli, as well as her original compositions for albums and film scores. Her artistry, passion, and magnetic stage presence made her the ideal star for The Brilliant Collection. Filmed at Swarovski Crystal Worlds in Wattens, the video is set to an original score composed by Rusanda herself—infusing each frame with a dazzling intensity and emotional depth that transforms the visuals into a sensory experience and ties back to the surrealist theme of our broader campaign.
“It was incredibly special to film on location at our headquarters and highlight the natural beauty of Austria,” said Lars Schmidt, Global Senior Vice President | B2B, Mobility, Licensing & Collaborations. “Rusanda brought such depth and artistry to the project—it was a joy to partner with her and the Moto team.”
The social content is a radiant showcase of how the moto buds loop live at the intersection of technology and jewelry, inviting users to explore their creativity while also exploring their personal style. The full collection also includes the motorola razr featuring crystals by Swarovski, available together in a limited edition bundle that is sure to turn heads.
“This collaboration with Swarovski celebrates the art of living beautifully,” said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. “It’s where innovation meets the elegance of jewelry and where technology becomes not just a tool, but a personal expression of style.”
Our ongoing partnership with Swarovski shines a spotlight on brilliance in every sense, where fashion-forward design and intelligent technology converge with the needs, styles, and values of our users around the world. To find out more, visit motorola.com/us/en/brilliant-collection.
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. Bose and sound by Bose are trademarks of Bose Corporation. The Pantone color reference and the PANTONE Chip Design are used with the permission of Pantone LLC. © Pantone LLC, 2025. All rights reserved. This is an authorized Pantone-licensed product manufactured by Motorola. Google and Android are trademarks of Google LLC. Swarovski® is a registered trademark of Swarovski AG. All other trademarks are the property of their respective owners. © 2025 Motorola Mobility LLC.
