This achievement is a result of camera technology investments, our leadership in AI experiences and true-to-life colors validated by Pantone.
Motorola is excited to announce that the motorola edge 50 ultra has been ranked among the best 5 smartphone cameras launched worldwide in 2024, according to DXOMARK. This gold badge recognition, reserved for devices delivering a best-in-class camera experience, comes after Motorola’s investment in camera technology, leadership in AI experiences and Pantone Validated™ colors that guarantee true-to-life images for camera.
DXOMARK is a world-renowned technology Quality Evaluation Laboratory, that evaluates the quality of consumer electronics and professional products through scientific testing and perceptual analysis. The company tests smartphone camera sensors across five sub-categories: Photo, Zoom, Bokeh, Preview, and Video. After undergoing DXOMARK’s rigorous and comprehensive tests, the motorola edge 50 ultra earned an impressive camera score of 146*. This ranking underscores Motorola’s commitment to pushing the boundaries of smartphone technology and delivering exceptional user experiences.
“In the highly competitive smartphone market, camera quality remains a crucial factor influencing purchase decisions. Motorola has undeniably made significant strides in enhancing both the quality and user-friendliness of its camera systems over the past year and a half. With the introduction of the Motorola Edge 50 Ultra, the company has raised the bar, offering the most compelling photography experience to date”, says Carolina Milanesi, President and Principal Analyst at Creative Strategies.
In developing Motorola’s most impressive camera system to date, we incorporated valuable consumer insights uncovered through our global user research teams. We also leveraged the expertise of our R&D centers in the United States, Brazil and China. Our approach integrates user-friendly features, state-of-the-art hardware, AI-powered software, and color validation from Pantone to ensure accurate color representation.
“The smartphone has evolved into the primary, and often the sole, camera for consumers. Therefore, we have made significant investments in enhancing the camera systems of our devices, from hardware innovations to software advancements,” says Matthew Biggerstaff, Global Director of Engineering for Camera at Motorola. “This result is a testament to our relentless efforts to enhance our camera technology year after year, including the addition of moto ai and the experiences it enables in our cameras. We are motivated by this achievement and eager to continue this momentum.”
The edge 50 ultra has high-resolution cameras designed to capture stunning, detail-rich images in any lighting condition. Key features include a 50MP main lens, a 64MP telephoto lens with 3x optical zoom and 100x Super Zoom, a 50MP ultrawide lens with macro vision, and a 50MP selfie camera with autofocus.
Recognizing that over 90% of our users take photos in the automatic mode, our moto ai powers the edge 50 ultra’s sophisticated camera system to deliver exceptional performance in both photos and videos. For instance, the new Photo Enhancement Engine ensures effortless, high-quality photos with every shot by applying optimal AI-based settings from multiple shooting modes simultaneously. Action Shot automatically increases and adjusts the shutter speed of the camera based on different lighting conditions, so consumers can better freeze the action, avoiding blurred photos. Additionally, the brand new telephoto sensor uses AI to enhance zoom quality, and is one of the world’s first smartphones with Pantone Validated™ certification which guarantees accurate color and skin tone representation for both camera and display.
The motorola edge 50 ultra is a testament to our commitment to innovation and excellence in smartphone photography. We look forward to continuing to push the boundaries of what’s possible and delivering cutting-edge technology to our consumers.
Legal Disclaimers
Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, MOTO and the Stylized M Logo are registered trademarks of Motorola Trademark Holdings, LLC. LENOVO is a trademark of Lenovo. PANTONE® and other Pantone trademarks are the property of Pantone LLC. All other trademarks are the property of their respective owners. ©2024 Motorola Mobility LLC. All rights reserved.
*Motorola was ranked at 146, out of a maximum score of 163.
¹PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors. PANTONE® Colors generated may not match PANTONE-identified standards. Consult current PANTONE Publications for accurate color.
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