At Motorola, we believe in taking our products into the real world to tell stories that are bold, emotional, and experiential. Our creative campaigns are carefully crafted, much like our products, to spark inspiration and offer new perspectives, because to us technology is much more than a tool. It’s an empowering, exhilarating part of everyday life. For our first-ever Motorola Collection, we set out to create something unforgettable within our broader brand campaign, drawing on the key theme of surrealism and the belief that with Motorola technology in your hands, anything is possible.
To help our products come alive across the digital divide, we try to get devices into the hands of real users to explore their unique stories and experiences with our devices. Last year, we followed a recently retired Corning engineer and adventure photographer to the North Pole, where our devices were tested in one of the planet’s most extreme environments, transporting our audience to a whole new world. This year, we wanted to elevate that sense of wonder and shifted it from the rugged to the refined, teaming up with Swarovski to launch The Brilliant Collection.
The partnership opened a new world of creative possibilities, united by a shared commitment to innovation, craftsmanship, and heritage. At the heart of Swarovski’s legacy is Wattens, Austria—home to the company’s global headquarters and Crystal Worlds, and a region known for its musical prowess. We were inspired to explore how Austrian artists could blend their passion for music with Motorola’s technology and Swarovski’s elegance to create something truly dreamlike.
Enter Rusanda Panfili, an internationally acclaimed violinist whose presence commands stages around the world. Based in Austria, Rusanda is a true virtuoso, known for her electrifying performances with Hans Zimmer Live and Andrea Bocelli, as well as her original compositions for albums and film scores. Her artistry, passion, and magnetic stage presence made her the ideal star for The Brilliant Collection. Filmed at Swarovski Crystal Worlds in Wattens, the video is set to an original score composed by Rusanda herself—infusing each frame with a dazzling intensity and emotional depth that transforms the visuals into a sensory experience and ties back to the surrealist theme of our broader campaign.
“It was incredibly special to film on location at our headquarters and highlight the natural beauty of Austria,” said Lars Schmidt, Global Senior Vice President | B2B, Mobility, Licensing & Collaborations. “Rusanda brought such depth and artistry to the project—it was a joy to partner with her and the Moto team.”
The social content is a radiant showcase of how the moto buds loop live at the intersection of technology and jewelry, inviting users to explore their creativity while also exploring their personal style. The full collection also includes the motorola razr featuring crystals by Swarovski, available together in a limited edition bundle that is sure to turn heads.
“This collaboration with Swarovski celebrates the art of living beautifully,” said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. “It’s where innovation meets the elegance of jewelry and where technology becomes not just a tool, but a personal expression of style.”
Our ongoing partnership with Swarovski shines a spotlight on brilliance in every sense, where fashion-forward design and intelligent technology converge with the needs, styles, and values of our users around the world. To find out more, visit motorola.com/us/en/brilliant-collection.
