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The Power of The Sea, Meet Sharon Minkevich

Argentinian Sharon Minkevich is a yoga instructor and owner of her own online yoga institute. On vacation 13 years ago, Sharon fell in love with the Chilean beaches and decided to stay and live by the sea. She learned to enjoy and flow with the waves, which is what got her into yoga in the first place.

Once she started practicing, she felt an instant, intense connection with yoga. So intense, that she wanted to share it with other people. Today, Sharon uses technology to bring her classes virtually to people all around the world. With her smartphone, she’s able to help people to connect with themselves, create consciousness and live in a flexible mind and body.

“Thanks to my smartphone and the connectivity I have with it, I can host my classes and share my message, creating awareness in people from all over the world, sharing the energy of each experience, both in person or virtually, regardless of distances or the differences,” said Sharon when asked about how technology has empowered her to achieve her goals.

For Sharon, the sea introduced her to a new passion and career. With yoga, she’s able to make other people feel that same connection she has with the sea, and giving them that freedom is something truly unique.

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The Power of Endurance, meet Kellys Arias

Training for the Olympics isn’t easy, and being a mother and training for the Olympics is even harder. Based in Antioquia, Colombia, Kellys Arias has been athletic her whole life. She set her eyes on becoming an Olympic athlete at a young age, and since then, has never stopped dreaming and working towards that goal. Now, as a mother, her motivation has only increased. With every obstacle she faces, Kellys is inspired to keep pushing forward to show her daughter you can achieve anything you set your mind to.

Kellys believes we’re all mind, heart and body – and for her, technology is at the center of creating a balance between the three. She uses her phone to analyze her workouts (mind), to stay closer to her daughter (heart) and to keep up with her training (body). Her phone serves as both a communication tool and personal trainer – inspiring her to be a better version of herself everyday. 

For Kellys, being both a mom and athlete has taught her the power of endurance and how it can empower her daughter to pursue her own dream. 

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A Smarter, More Inclusive Future for All

As a Lenovo company, Motorola has a vision to provide smarter technology that builds a smarter, more inclusive future for our colleagues and communities. During Global Diversity Awareness Month, we re excited to announce new goals that build on the accomplishments of 2020 and seek to increase diversity in our leadership while fostering more inclusion in our workplace and products.

In 2020, Lenovo s first Chief Diversity Officer Yolanda Conyers set our first generation of workforce diversity goals in place. After achieving 21% representation of women executives and 29% representation of U.S. underrepresented racial and ethnic groups in our executive ranks, we have taken 2021 to reassess, align with our Diversity & Inclusion board of executives, and analyze our progress toward a more inclusive future.

Lenovo will maintain its focus on diversity in executive ranks, with goals to grow female executive representation to 27% and executives from U.S historically underrepresented ethnic and racial groups to 35% by 2025. In addition to our executive representation goals, we are implementing programs to strengthen our internal pipeline of diverse talent at early and mid-career levels. We re also expanding our understanding of disabilities in our workforce through our disability inclusion initiative, which seeks to measure, understand, and better accommodate the needs of our employees who experience both visible and invisible disabilities. Initially launched during Global Accessibility Awareness Month in the U.S., we plan to expand this initiative to 8 markets around the world by 2025.

Finally, we know that as a technology company, we have a responsibility to not just provide inclusive and equitable opportunities in our workforce, but to ensure the technology we make is truly for all. Lenovo formed the Product Diversity Office in 2019 to ensure that our products met the needs of people from all backgrounds and abilities. We re focused on taking the office s function and processes to scale so that by 2025, 75% of our products will be vetted for inclusion by design experts.

As a global company with employees in more than 60 countries, Lenovo is reliant on the principles of diversity and inclusion. Our diverse, global workforce is an incredible strength for our business, and it also helps us understand the unique needs and contexts of communities around the world. Through the work of Lenovo Foundation, we share our strengths of diversity and innovation with communities around the world by providing contributions of funds, products, and employee time and talent to increase access to technology and education.

We are honored to harness the passion of our employees to enable digital and technology access for youth and transform the lives of adults as they upskill for the 21st century. We re working to impact 15 million lives by 2025 through our programs and partnerships that provide access to technology and education for the next generation. However, we re aware that the connectivity gap exists now, and has continued to widen since the onset of the pandemic. While we work to ensure that the next generation of youth is not left out of technology s innovation, we re focused on transforming one million lives by providing opportunities that help adults learn new skills and earn better opportunities in today s workforce.

Throughout global diversity awareness month, we ll be sharing other stories of innovation and inclusion as we continue our efforts to provide a more inclusive future not just for our own workforce, but for all.

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Motorola’s #FindYourEdgeChallenge gives people the freedom to unleash their originality

Today, Motorola announced the #FindYourEdgeChallenge, partnering with five creators across the globe (Brazil, Mexico, United Kingdom, Poland and Italy) who are developing inspiring photos and videos on motorola edge 20 smartphones. From musicians and dancers to content creators, each participant uses a unique feature on the new motorola edge 20 devices to not only create beautiful content, but remind their followers to never stop finding what inspires them and enjoy the content creation process without focusing on external approval.

We are inviting people to join the challenge by continuing the chain of creativity, sharing their own original content and inspiration that gives them their edge. Taking a trip to a foreign place, visiting your local neighborhood, trying new foods or discovering the love for a new musical instrument, we want to see the inspiration from anywhere and everywhere. 

“When we launched the latest additions to our motorola edge family, our main objective was to deliver class-leading features that empower everyone to share their story with the world, unleash their creativity, and find their edge.” Said Renata Altenfelder, Head of Motorola Brand. “With the #FindYourEdgeChallenge, we want to remind people of the importance of creating what makes sense to them, aligning it with their passion, beliefs and dreams without focusing on external approval. ”

Each creator is inspired by the next to produce something profound and original. One creator’s use of motorola’s motorola edge 20 pro’s super zoom inspires another use of motorola edge 20’s dual capture feature. 

Anyone can join the #FindYourEdgeChallenge by sharing their own original content on their social networks, showcasing their creativity and inspirations.

Featured Creators

Each creator participating has been chosen for a very specific reason, not simply for what they create as individuals, but for how their own unique set of skills inspires the next one. 

Paulina Pulido, Dancer 

An accomplished dancer with a hip kind of street style, Paulina has created an urban dance routine to the backdrop of the beautiful scenery of Mexico City, amplified by her use of the Super Slow Motion feature.

Karol Poznański, Content Creator

Based in Poland, Karol is a creative photographer and filmmaker with a sleek visual style to his body of work. Karol used the 8K Video feature to capture a unique perspective of his environment, playing with angles and light to create content that elevates the feature in a stunning way.

Augusto Follmann, Dancer

Augusto is a Brazilian dancer and a content creator, who uses various device features to create loads of playful, visually striking posts. Using Super Zoom, Augusto’s video is a combination of epic dance routines spread across multiple unique locations, tied together with brilliantly choreographed transitions.

Roshelle Discolo, Musician / Singer

From Italy, Roshelle has a stunning look and shares a more intimate side of her music in a range of ways, not just performances. She elevates the Audio Zoom feature, bringing it into her world and getting up close and personal with unique abstract sounds. She then converts them into her style of music for captivating and intimate audio visual performances.

Zach Lower, Content Creator

Zach is a content creator from the UK with an unmatched style who consistently uses beautiful outdoor settings that will provide the film with a nice visual variety. Using Dual Capture, Zach has created a stunningly picturesque video set to the scene of a mountain valley in Wales, and incorporates clever camera tactics that warp perspective in entertaining ways.

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The Power of Strength, Meet Jamie Gane

Jamie Gane is a disabled professional athlete from Hampshire, United Kingdom. Currently ranked number two in the world for Judo within his category and a professional obstacle course racer, Jamie has never let the challenges he’s faced get in the way of his dreams – including a below-knee amputation.

Although Jamie now has several accolades under his belt, when his condition first started, he had little information and resources to rely on. That’s why once Jamie’s story gained attention on social media, he decided to create his own blog where he could share the vital information he did not have access to following his own surgery. Jamie hopes to be an inspiration to other young people trying to overcome similar challenges and believes his blog can serve as a resource for them.

For Jamie, technology has played a huge role in his life. It’s helped him help others and also helped him with his own journey and recognizing his strength both physically and emotionally.

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The Power of Rhythm, Meet SuperMike Mosquera

Super Mike Mosquera is a 21-year-old singer, rapper, and composer of his own music, as well as a lyrical writer for other artists too. He’s also a barber. For Super Mike, every moment of his life consists of music. Whether he’s getting ready for work, cutting a client’s hair, or hanging out with friends, he does everything while singing and turns every experience into a song.

That’s why technology has completely changed his life, enabling him to write or record the melodies that appear in his head almost instantly, no matter where he is or what he’s doing. And he never loses a moment of inspiration, because he has all of the tools he needs in the palm of his hand.

When asked about how he felt working with Motorola, Super Mike said, “It was a super special experience for me to be part of such a big and beautiful project by the simple fact that I am a multifunctional person, and to be able to work hand in hand with Motorola to inspire others… I felt super proud and excited.”

For Super Mike, rhythm gives him the power to feel alive and with technology, he’s able to share his music and create magic with the world around him.

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The Power of Growth, meet Mitchell McCulloch

Mitchell McCulloch is a self taught organic grower from England. Last year, he closed his catering business and moved from east London to the countryside to pursue his passion for the natural world, ecology and horticulture – specifically involving plants that can feed and heal us. Being a chef, Mitchell knew a lot about food, but not a lot about growing it. After some practice and nearly seven billion YouTube views later, he’s grown his kitchen garden into an impressive all organic permaculture. 

Mitchell uses a lot of tools to grow his food sustainably, but most important to him has been his mobile phone. It helped him learn how to start his organic garden from zero, and create more contacts in the industry. He’s even started teaching others all about growing through his own radio show. 

Mitchell has been around food his whole career, but the power of growing it himself has given him a new purpose. 

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The Power of Vibrations, meet Lin Chang Lan

Born to dance but also born deaf, Lin Chang Lan is a 34-year-old contemporary dancer from Taiwan. To Lin, her hearing impairment is not a challenge but has taught her how far her senses can take her. By feeling the vibrations of the music and thanks to support from her mother, Lin has made a name for herself as a dancer in Taiwan. 

In the past few years, Lin has turned to technology to connect with other dance companies in the country, and even started her own YouTube channel. Serving as both an interpreter and communication channel, technology has allowed Lin to learn, teach and be a part of a team without restrictions – something she never imagined possible given her impairment. 

Thanks to the power of vibrations, Lin can express herself through dance and empower others to do the same.

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The story behind Motorola’s new global platform: a calling to our inner power

Today, we’re excited to share the next wave of Power To Empower, the Tech With Heart series. We’re sharing 12 authentic stories from real Motorola users on how technology empowers them to pursue their passions, use their voices and achieve their goals. With these stories, we want to reassure people that technology is for everyone and that when applied well it can empower both you and your communities to achieve your greatest potential.

With the help of The Masses and the direction of Juan Amusategui, these stories were narrated by people of different countries (Argentina, Chile, France, Colombia, UK, US, Taiwan Region, India and Hong Kong), realities, languages, races, and cultures. Bringing this to life required a truly global collaboration – interacting with people from 18 nationalities, creating more than 20 Terabytes of data, and working across 21 countries.

Be sure to check back weekly as we unveil their stories! First up, a story about a deaf dancer from Taiwan who uses technology to learn and dance with people all across the country. Technology today empowers us and connects us in many different ways. It helps us overcome limits and supports us as we define and work towards new goals, regardless of nationality, age, gender or race.

Behind Power to Empower

Power To Empower, the Motorola brand platform was created by WTF Agency to encourage people to fulfill their goals, express themselves, connect and unleash their inner voices through the power of technology. Through Motorola’s technology, we are determined to help our users embrace their inner power and create positive change.

“Last year changed the lives of everyone and from Motorola, we needed to show to millions of people all over the world that technology can support their lives positively and to show them a better future,” said Renata Altenfelder, Global Director Brand Marketing at Motorola. “It was an interesting challenge that encouraged us to create this new concept and that will serve as an incredible brand platform.”

In July, the team kicked off the Power To Empower platform with a film that brought the essence of the concept through real people and their stories.

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Motorola introduces its vision for the future of mobile technology during Tech World 21

With each of these concepts, platforms and experiences, Motorola continues its mission to deliver meaningful and innovative, on-the-go solutions that improve mobility, pocketability and overall convenience for consumers. And looking ahead, we will bring devices and solutions to our customers under One Lenovo.

To explore more of what was announced today at Lenovo Tech World ‘21, please visit: https://news.lenovo.com/press-kits/tech-world-2021/.

Technology is at the center of our daily lives and has become even more crucial as we thrive into this next reality. Whether we’re still working from home or back to traveling the world, we’re now more dependent than ever on technology to keep us connected and entertained.

Today at Lenovo Tech World ‘21, Sergio Buniac, SVP of Lenovo’s Mobile Business Group and Motorola’s President, along with other key spokespeople at Motorola unveiled experiences that will empower consumers, transform and ease the way they interact with technology. Here are some of the major highlights from Motorola at Lenovo Tech World ‘21

Unleashing the power of your smartphone

At Motorola, we understand that smartphones have become so much more than just being a tool for communication – they are the hub for information, entertainment, productivity and even content creation.

And what better way to elevate those experiences, than to bring them to the big screen and beyond with Ready For, a platform that unleashes the power of our smartphones by connecting with multiple screens* and working seamlessly with our Lenovo PCs.

Together with Lenovo, we are bringing unified experiences to the market. For example, thanks to Ready For you can now connect your phone to a monitor, a PC, and even explore AR with Lenovo’s ThinkReality A3 smart glasses.*

A new era of wearable technology

In addition to Ready For, we also previewed a new era of wearable devices that will change the way we interact with the world around us all powered by 5G technology.

As we look at a world where the smartphone can seamlessly connect to purpose-driven displays, PCs and glasses, we are working to address the needs of our consumers.

We all want a more portable smartphone – something easy to put in your pocket or perhaps easy to wear without feeling its presence. During today’s event, we demonstrated a wearable 5G form factor that always keeps you connected and allows you to display content to the bigger screens around you. 

Seamless charging through over-the-air power

Finally, Tech World ‘21 also showcased a collaboration with GuRu Wireless, Inc. and Salom Electric Co. to bring an over-the-air wireless power solution to Motorola smartphones in the future through a seamless charging demonstration. With this, we will allow users to charge multiple phones at the same time without the limitations of wires or charging pads, so they can stay connected no matter what.

While we announced our partnership earlier this year, today’s event reinforces our joint progress towards transforming the way we live and bringing freedom and flexibility to consumers by easily keeping their devices charged.

With each of these concepts, platforms and experiences, Motorola continues its mission to deliver meaningful and innovative, on-the-go solutions that improve mobility, pocketability and overall convenience for consumers. And looking ahead, we will bring devices and solutions to our customers under One Lenovo.

To explore more of what was announced today at Lenovo Tech World ‘21, please visit: https://news.lenovo.com/press-kits/tech-world-2021/.


About Salom Electric Co.:

Salom is a leading global manufacturer of power supplies for consumer electronics products. A manufacturing partner for Motorola for over 30 years, Salom has produced over 600 million Motorola chargers and is Motorola’s global licensee for charging accessories. Salom products are trusted by some of the most successful electronics companies in the world, quietly powering devices across the globe for more than 40 years.

About GuRu Wireless Inc.:

GuRu Wireless, Inc. enables safe, effective, and customizable transmission of power over-the-air using proprietary millimeter-wave (mmWave) integrated circuits and modules and proprietary Smart RF Lensing technology. A miniature-sized power transfer system delivers power at an unprecedented distance efficiently and with precision. GuRu’s wireless solution can be used as a charging hub or a power source in many settings where access to power is needed. It is easy to install, safe, and smart to find and adjust for various power levels in sync with the needs of any device. Even during use, it can continuously charge multiple devices and as a safety measure, can reroute power as necessary. Founded in 2017 by a team of scientists and engineers from Caltech, GuRu aims to ensure access to power is as ubiquitous as WiFi.

For more information, please visit www.guru.inc, and join the conversation on LinkedIn and Twitter

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