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New Motorola 312 Labs set up to invent the future

Today, Motorola introduces Motorola 312 Labs, a newly chartered internal innovation group within the Motorola product organization, comprising global research, design and engineering experts focused on first-of-its-kind product development. This group will explore the unknown through research, ideation, concepting, and prototyping to usher in radically different mobile solutions and technologies in both the near and distant future. The introduction of the Motorola 312 Labs R&D group at Motorola, a Lenovo company, further supports Lenovo’s mission to double investment in R&D over the next three years.

Motorola’s business has seen impressive growth and profitability, recording its best quarter ever, with profit reaching a new historic high of US$89 million, while revenue grew 27% year-on-year to the highest in 15 quarters. This is thanks to a core portfolio of products like motorola razr, motorola edge and moto g, and services like ThinkShield for mobile and Moto Talk.

Motorola has brought incredible innovation to market such as shatterproof screens, moto mods and the foldable razr, and Motorola 312 Labs will continue to accelerate new technologies to market and assist the wider Lenovo Group. Looking ahead, Motorola 312 Labs is focused on a few key research areas including the connected ecosystem of the future, metaverse evolution, exploring new and unique mobile form factors and wearables, advancing displays, and AR & VR technologies.

“Motorola 312 Labs is uniquely positioned as its mission is to explore the unknown but with a research team that has the expertise to turn a conceptual idea into a reality.” Said Dan Dery, Motorola Vice President of Product. “One of our expertise is understanding the needs of customers, because what’s the point of breakthrough if it doesn’t mean anything to people? That’s a key focus area for Motorola 312 Labs as it looks to the future of mobile technology.”

Motorola 312 Lab’s employees review a 3D printed component in the HQ Model Shop.

Global Team of Experts with Roots in Chicago

The name “312” was chosen as it’s one of Chicago’s most well-known telephone area codes. Motorola’s innovation has deep roots in Chicago, IL, USA, supporting iconic devices from the first portable phone to the first clamshell foldable. The team is headquartered in Chicago’s iconic Merchandise Mart, where employees work in over 30 labs, working alongside colleagues in Brazil, China and India.

Working with the values instilled by Lenovo’s Product Diversity Office, Motorola 312 Labs will continue to build a diverse team and ensure a mix of disciplines are brought into fold throughout the innovation process. For example, from a consumer research perspective, a screening process ensures a representative sample of various ages, genders, abilities and races are included in our sessions. This is fundamental to our process.

Motorola 312 Lab’s employees discuss ideas during a Motorola 312 Lab’s brainstorm session.

Motorola 312 Labs is an important step for Motorola to continue challenging what the mobile experience feels, looks and acts like.

For future Motorola 312 Labs developments, follow Motorola’s Twitter.

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The Power of Knowledge, Meet Gaurav Juyal

Gaurav Juyal is a teacher in a small rural village in the deserts of India. As a child, he never liked the way traditional schooling was structured and always felt there should be more than one way to teach others. That’s why Gaurav had dedicated his career to not only teaching children but understanding and creating different methods of learning to help make school and education a better experience for them.

Gaurav believes he has the power and passion to help generate a better future through education, and he’s using technology to do so. He uses the translator in his phone to communicate with children who speak other dialects. He’s become a mentor for children in school and in their communities and delivers motivational workshops focused on art and creativity. He also uses technology as a way to teach design at the university level and to create a way for the design faculty to better collaborate with professionals from across the globe.

For Gaurav, technology enables him to share his love for learning with the world, and to reach his goal of making education more simple and fun for his students.

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The Power of The Sea, Meet Sharon Minkevich

Argentinian Sharon Minkevich is a yoga instructor and owner of her own online yoga institute. On vacation 13 years ago, Sharon fell in love with the Chilean beaches and decided to stay and live by the sea. She learned to enjoy and flow with the waves, which is what got her into yoga in the first place.

Once she started practicing, she felt an instant, intense connection with yoga. So intense, that she wanted to share it with other people. Today, Sharon uses technology to bring her classes virtually to people all around the world. With her smartphone, she’s able to help people to connect with themselves, create consciousness and live in a flexible mind and body.

“Thanks to my smartphone and the connectivity I have with it, I can host my classes and share my message, creating awareness in people from all over the world, sharing the energy of each experience, both in person or virtually, regardless of distances or the differences,” said Sharon when asked about how technology has empowered her to achieve her goals.

For Sharon, the sea introduced her to a new passion and career. With yoga, she’s able to make other people feel that same connection she has with the sea, and giving them that freedom is something truly unique.

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The Power of Endurance, meet Kellys Arias

Training for the Olympics isn’t easy, and being a mother and training for the Olympics is even harder. Based in Antioquia, Colombia, Kellys Arias has been athletic her whole life. She set her eyes on becoming an Olympic athlete at a young age, and since then, has never stopped dreaming and working towards that goal. Now, as a mother, her motivation has only increased. With every obstacle she faces, Kellys is inspired to keep pushing forward to show her daughter you can achieve anything you set your mind to.

Kellys believes we’re all mind, heart and body – and for her, technology is at the center of creating a balance between the three. She uses her phone to analyze her workouts (mind), to stay closer to her daughter (heart) and to keep up with her training (body). Her phone serves as both a communication tool and personal trainer – inspiring her to be a better version of herself everyday. 

For Kellys, being both a mom and athlete has taught her the power of endurance and how it can empower her daughter to pursue her own dream. 

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A Smarter, More Inclusive Future for All

As a Lenovo company, Motorola has a vision to provide smarter technology that builds a smarter, more inclusive future for our colleagues and communities. During Global Diversity Awareness Month, we re excited to announce new goals that build on the accomplishments of 2020 and seek to increase diversity in our leadership while fostering more inclusion in our workplace and products.

In 2020, Lenovo s first Chief Diversity Officer Yolanda Conyers set our first generation of workforce diversity goals in place. After achieving 21% representation of women executives and 29% representation of U.S. underrepresented racial and ethnic groups in our executive ranks, we have taken 2021 to reassess, align with our Diversity & Inclusion board of executives, and analyze our progress toward a more inclusive future.

Lenovo will maintain its focus on diversity in executive ranks, with goals to grow female executive representation to 27% and executives from U.S historically underrepresented ethnic and racial groups to 35% by 2025. In addition to our executive representation goals, we are implementing programs to strengthen our internal pipeline of diverse talent at early and mid-career levels. We re also expanding our understanding of disabilities in our workforce through our disability inclusion initiative, which seeks to measure, understand, and better accommodate the needs of our employees who experience both visible and invisible disabilities. Initially launched during Global Accessibility Awareness Month in the U.S., we plan to expand this initiative to 8 markets around the world by 2025.

Finally, we know that as a technology company, we have a responsibility to not just provide inclusive and equitable opportunities in our workforce, but to ensure the technology we make is truly for all. Lenovo formed the Product Diversity Office in 2019 to ensure that our products met the needs of people from all backgrounds and abilities. We re focused on taking the office s function and processes to scale so that by 2025, 75% of our products will be vetted for inclusion by design experts.

As a global company with employees in more than 60 countries, Lenovo is reliant on the principles of diversity and inclusion. Our diverse, global workforce is an incredible strength for our business, and it also helps us understand the unique needs and contexts of communities around the world. Through the work of Lenovo Foundation, we share our strengths of diversity and innovation with communities around the world by providing contributions of funds, products, and employee time and talent to increase access to technology and education.

We are honored to harness the passion of our employees to enable digital and technology access for youth and transform the lives of adults as they upskill for the 21st century. We re working to impact 15 million lives by 2025 through our programs and partnerships that provide access to technology and education for the next generation. However, we re aware that the connectivity gap exists now, and has continued to widen since the onset of the pandemic. While we work to ensure that the next generation of youth is not left out of technology s innovation, we re focused on transforming one million lives by providing opportunities that help adults learn new skills and earn better opportunities in today s workforce.

Throughout global diversity awareness month, we ll be sharing other stories of innovation and inclusion as we continue our efforts to provide a more inclusive future not just for our own workforce, but for all.

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Motorola’s #FindYourEdgeChallenge gives people the freedom to unleash their originality

Today, Motorola announced the #FindYourEdgeChallenge, partnering with five creators across the globe (Brazil, Mexico, United Kingdom, Poland and Italy) who are developing inspiring photos and videos on motorola edge 20 smartphones. From musicians and dancers to content creators, each participant uses a unique feature on the new motorola edge 20 devices to not only create beautiful content, but remind their followers to never stop finding what inspires them and enjoy the content creation process without focusing on external approval.

We are inviting people to join the challenge by continuing the chain of creativity, sharing their own original content and inspiration that gives them their edge. Taking a trip to a foreign place, visiting your local neighborhood, trying new foods or discovering the love for a new musical instrument, we want to see the inspiration from anywhere and everywhere. 

“When we launched the latest additions to our motorola edge family, our main objective was to deliver class-leading features that empower everyone to share their story with the world, unleash their creativity, and find their edge.” Said Renata Altenfelder, Head of Motorola Brand. “With the #FindYourEdgeChallenge, we want to remind people of the importance of creating what makes sense to them, aligning it with their passion, beliefs and dreams without focusing on external approval. ”

Each creator is inspired by the next to produce something profound and original. One creator’s use of motorola’s motorola edge 20 pro’s super zoom inspires another use of motorola edge 20’s dual capture feature. 

Anyone can join the #FindYourEdgeChallenge by sharing their own original content on their social networks, showcasing their creativity and inspirations.

Featured Creators

Each creator participating has been chosen for a very specific reason, not simply for what they create as individuals, but for how their own unique set of skills inspires the next one. 

Paulina Pulido, Dancer 

An accomplished dancer with a hip kind of street style, Paulina has created an urban dance routine to the backdrop of the beautiful scenery of Mexico City, amplified by her use of the Super Slow Motion feature.

Karol Poznański, Content Creator

Based in Poland, Karol is a creative photographer and filmmaker with a sleek visual style to his body of work. Karol used the 8K Video feature to capture a unique perspective of his environment, playing with angles and light to create content that elevates the feature in a stunning way.

Augusto Follmann, Dancer

Augusto is a Brazilian dancer and a content creator, who uses various device features to create loads of playful, visually striking posts. Using Super Zoom, Augusto’s video is a combination of epic dance routines spread across multiple unique locations, tied together with brilliantly choreographed transitions.

Roshelle Discolo, Musician / Singer

From Italy, Roshelle has a stunning look and shares a more intimate side of her music in a range of ways, not just performances. She elevates the Audio Zoom feature, bringing it into her world and getting up close and personal with unique abstract sounds. She then converts them into her style of music for captivating and intimate audio visual performances.

Zach Lower, Content Creator

Zach is a content creator from the UK with an unmatched style who consistently uses beautiful outdoor settings that will provide the film with a nice visual variety. Using Dual Capture, Zach has created a stunningly picturesque video set to the scene of a mountain valley in Wales, and incorporates clever camera tactics that warp perspective in entertaining ways.

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The Power of Strength, Meet Jamie Gane

Jamie Gane is a disabled professional athlete from Hampshire, United Kingdom. Currently ranked number two in the world for Judo within his category and a professional obstacle course racer, Jamie has never let the challenges he’s faced get in the way of his dreams – including a below-knee amputation.

Although Jamie now has several accolades under his belt, when his condition first started, he had little information and resources to rely on. That’s why once Jamie’s story gained attention on social media, he decided to create his own blog where he could share the vital information he did not have access to following his own surgery. Jamie hopes to be an inspiration to other young people trying to overcome similar challenges and believes his blog can serve as a resource for them.

For Jamie, technology has played a huge role in his life. It’s helped him help others and also helped him with his own journey and recognizing his strength both physically and emotionally.

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The Power of Rhythm, Meet SuperMike Mosquera

Super Mike Mosquera is a 21-year-old singer, rapper, and composer of his own music, as well as a lyrical writer for other artists too. He’s also a barber. For Super Mike, every moment of his life consists of music. Whether he’s getting ready for work, cutting a client’s hair, or hanging out with friends, he does everything while singing and turns every experience into a song.

That’s why technology has completely changed his life, enabling him to write or record the melodies that appear in his head almost instantly, no matter where he is or what he’s doing. And he never loses a moment of inspiration, because he has all of the tools he needs in the palm of his hand.

When asked about how he felt working with Motorola, Super Mike said, “It was a super special experience for me to be part of such a big and beautiful project by the simple fact that I am a multifunctional person, and to be able to work hand in hand with Motorola to inspire others… I felt super proud and excited.”

For Super Mike, rhythm gives him the power to feel alive and with technology, he’s able to share his music and create magic with the world around him.

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The Power of Growth, meet Mitchell McCulloch

Mitchell McCulloch is a self taught organic grower from England. Last year, he closed his catering business and moved from east London to the countryside to pursue his passion for the natural world, ecology and horticulture – specifically involving plants that can feed and heal us. Being a chef, Mitchell knew a lot about food, but not a lot about growing it. After some practice and nearly seven billion YouTube views later, he’s grown his kitchen garden into an impressive all organic permaculture. 

Mitchell uses a lot of tools to grow his food sustainably, but most important to him has been his mobile phone. It helped him learn how to start his organic garden from zero, and create more contacts in the industry. He’s even started teaching others all about growing through his own radio show. 

Mitchell has been around food his whole career, but the power of growing it himself has given him a new purpose. 

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The Power of Vibrations, meet Lin Chang Lan

Born to dance but also born deaf, Lin Chang Lan is a 34-year-old contemporary dancer from Taiwan. To Lin, her hearing impairment is not a challenge but has taught her how far her senses can take her. By feeling the vibrations of the music and thanks to support from her mother, Lin has made a name for herself as a dancer in Taiwan. 

In the past few years, Lin has turned to technology to connect with other dance companies in the country, and even started her own YouTube channel. Serving as both an interpreter and communication channel, technology has allowed Lin to learn, teach and be a part of a team without restrictions – something she never imagined possible given her impairment. 

Thanks to the power of vibrations, Lin can express herself through dance and empower others to do the same.

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