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Motorola expands finding capabilities with moto tag, now featuring Ultra Wideband (UWB) for precise, nearby finding

Last summer, Motorola expanded its ecosystem of connected devices with the launch of moto tag, a sleek Bluetooth and Ultra Wideband (UWB)-enabled tracker designed to help users keep tabs on their most important belongings—anytime, anywhere.

With Google’s recent addition of UWB support to Find Hub, the moto tag is the first Find Hub compatible tag on the market to unlock this new era of spatial awareness and accuracy. When paired with compatible Android smartphones like the new razr 60 ultra/razr ultra and the motorola edge 50 ultra, users can take advantage of directional tracking that guides them to their tagged item with pinpoint precision, whether it’s hidden under a couch cushion or left behind at a café.1,4 This brings a new sense of confidence and control to users who rely on the moto tag to keep up with their valuables no matter where life takes them.

Built to work seamlessly with Google’s Find Hub network, a crowdsourced platform with over a billion Android devices globally, moto tag offers reliable location updates nearly anywhere in the world.¹ Whether it’s keys, a backpack, or checked luggage, moto tag delivers  peace of mind by letting users view their item’s crowdsourced location directly in the Find Hub app.

Moto tag also features a dedicated multifunctional button. A simple press rings the user’s smartphone, helping them easily find a misplaced device. Another useful function is the ability to use the tag as a remote to capture photos on a Motorola phone, making it easy to get the perfect shot without needing to hold the phone or use a timer. This feature works with any Android phone and is particularly useful when snapping photos with the new motorola razr family in flex view.¹

Privacy is top of mind with the moto tag. That’s why it works with the Find Hub network, which was built by Google as protected by default and private by design. Device location data is end-to-end encrypted, which means only the tag owner or anyone with whom the owner has shared the tag within Find Hub can view the tag’s location. Leaning on Google’s expertise in privacy and security, the moto tag is also compatible with automatic unknown tracker alerts across Android and iOS to help keep users safeguarded from unwanted tracking. Users also have the option of running a manual scan at any time to check for any unwanted tags following them.

Moto tag is quick to set up with Google Fast Pair, and the companion app offers customization options such as naming tags, adjusting alert sounds, checking battery life, and more. Designed with real life in mind, it’s IP67-rated for water and dust resistance,³ works with most third-party accessories, and uses a replaceable CR2032 battery engineered to last up to a year on a single charge.²

With the addition of UWB, moto tag delivers one of the most comprehensive finding experiences available on Android today—combining global reach, directional precision, and user-first privacy features into one compact and versatile device.4

The moto tag is currently available in select markets across the globe. For more information on local availability, please contact your local PR representative.

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How to set up moto tag: the accessory that finds belongings and takes photos remotely

Finding car keys, a bike, or a suitcase on the other side of the world are just some of the functions of the moto tag, Motorola’s device-finding accessory that works with all compatible Android smartphones¹. Now, it has added a feature to remotely take photos using the accessory.

The moto tag is an accessory that lets users locate their belongings anywhere in the world with the help of Google’s Find Hub network for Android.

Frequently misplaced car or house keys? Want to ensure a bike remains at the doorstep or that a suitcase is on the same flight? Left behind a backpack at a café and need to locate its last known position? Or want to take a group photo without assistance? These are just a few scenarios where the moto tag becomes an invaluable tool.

The moto tag utilizes Google’s Find Hub network¹, comprising over 1 billion Android devices worldwide, to locate lost items. Not only does it help users track tagged items, but it also enhances convenience. For instance, with a simple press of the moto tag button, users can locate their smartphone. Additionally, it functions as a remote control for taking photos from a connected smartphone—no timer needed. The moto tag is also incredibly easy to set up.

How to set up moto tag

Setting up the moto tag is straightforward:

  1. Users first remove the protective film from the back of the accessory. A beep will confirm that the moto tag is powered on.
  2. Next, users enable Bluetooth on their smartphone and bring it close to the moto tag. A pop-up window will confirm that the setup is in progress. Once complete, the moto tag is ready to assist in locating attached items.

If the pop-up window does not appear, users can navigate to Settings > Google Play Services > App Details > Update to resolve the issue.

For additional customization, users can access Google’s Find Hub app, where they can rename the moto tag, adjust volume settings, and more. Users can also share the moto tag’s location with friends and family via the app to help track lost items.

Finding a smartphone with moto tag

Thanks to the dedicated button on the iconic Motorola “M,” the moto tag can also locate a user’s connected smartphone. To enable this feature, users download the Moto Tag app, then navigate to More > Locate Your Phone and activate the option.

Within this screen, users can adjust the ringtone volume, making it easier to locate a misplaced phone—ideal for anyone who tends to leave their device in random spots at home.

Privacy, security, and accuracy

To protect from unwanted tracking, the moto tag supports Android’s unknown tracker alerts. These alerts detect if another Bluetooth tag is traveling with a user, sending a private notification without alerting the tag’s owner.

Users can see where the tag was detected and use the ‘Find Nearby’ feature to locate it discreetly. A manual scan option is also available to check for nearby trackers, ensuring full control and peace of mind.

Google’s Find Hub network was built with user safety as a key priority. Location data crowdsourced from the network is end-to-end encrypted, which ensures Google or anyone else can’t see or use it for any other purposes. Learn more about Find Hub here.

How moto tag works

The moto tag functions like other trackers but stands out by being compatible with any Android smartphone running version 9 or later. It uses secure Bluetooth® Low Energy (BLE) technology to connect with Android devices within a range of up to 100 meters.

For smartphones equipped with Ultra-Wideband (UWB)⁴ technology, users can benefit from precise device tracking. A compass feature guides users step by step to the moto tag’s location—even offline.

Battery life and durability

The moto tag is powered by a standard CR2032 battery², which is easy to replace and widely available. Under typical conditions, it offers up to one year of use.

Users can find what matters worry-free because moto tag is IP67 certified, protecting it from dust, dirt, and sand, and it can be submerged in up to 1 meter of fresh water for up to 30 minutes³.


Legal Disclaimers

MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. Google and Android are trademarks of Google, LLC. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Motorola is under license. All other trademarks are the property of their respective owners. © 2024 Motorola Mobility LLC.

¹Find Hub network requires location services and Bluetooth to be turned on. Requires cell service or internet connection. Works on Android 9+ and in certain countries for age-eligible users. Must be within 100 meters of any compatible Android device.

²All battery life claims are approximate and based on the median user under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

³Water immersion, dust and splash resistance. Tested under controlled laboratory conditions, the product is water, splash, and dust resistant to a rating of IP67 (IEC 60529) and can be submerged up to 1 meter in still, fresh water for up to 30 minutes.  Resistance will decrease as a result of normal wear. Not designed to work while submerged underwater. Do not expose to pressurized water, or liquids other than fresh water. Designed to provide protection against the ingress of solid foreign objects of size bigger than 1 millimeter. Not waterproof or dust proof. For more, see the User Guide

⁴UWB precision requires supported Android phone; UWB available upon future Android integration by Google.

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