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Motorola debuts exclusive special edition Pantone Color of the Year 2026 motorola edge 70, embellished with crystals by Swarovski

Overview

  • The motorola edge 70 will be available in Pantone Color of the Year 2026, 11-4201 Cloud Dancer, as a continuation of Motorola’s exclusive multi-year partnership with Pantone
  • A lofty white hue that reads like a breath of fresh air, Cloud Dancer acts as a symbol of calming influence and serenity
  • Playing up the ethereal, dream-like nature and quiet sophistication of the Pantone Color of the Year 2026, the special edition device also features crystals by Swarovski

In an era when urgency and hyper-productivity are the norm, calm, clarity, and simplicity are necessary for a well-balanced life. This philosophy extends to the way we interact with technology, where a desire to connect and express ourselves often builds into overwhelm when we’re bombarded by continuous information and digital clutter. Pantone Color of the Year, PANTONE 11-4201 Cloud Dancer is an airy white hue that communicates clarity over clutter, softness over spectacle, and presence over pressure. Cloud Dancer feels both quieting and inspiring, the perfect reflection of balance and refinement found in one of Motorola’s latest design-focused devices, motorola edge 70.

As part of Motorola’s ongoing multi-year partnership with Pantone, we’re proud to introduce a special edition of motorola edge 70 in PANTONE 11-4201 Cloud Dancer. This year, Motorola is elevating this one-of-a-kind device even further with the inclusion of our partner Swarovski, merging color and craftsmanship to create a device that embodies calm confidence and refined expression. Crystals by Swarovski are embedded into the design, adding an ethereal touch that allows creativity to breathe and focus to deepen, bringing peace back to our pockets, palms, and digital lives. Along with the device also comes a matching charm, adorned with 53 crystals by Swarovski, that can be attached to the device case, or removed and used as an accessory or worn as a pendant. The special edition device will be introduced as an addition to The Brilliant Collection, a thoughtfully curated set of devices focused on meticulous craftsmanship and timeless luxury, which Motorola launched earlier this year in partnership with Swarovski.

“We’re thrilled to bring together two of our strongest partners, Pantone and Swarovski, to create this exclusive edition of the motorola edge 70,” said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. “Cloud Dancer reflects a new kind of design mindset, one that celebrates simplicity as strength. It represents a reset for the senses, a moment to slow down and rediscover focus. By softening our surroundings, we make room for what truly matters. That message comes to life through the way we designed motorola edge 70—thin, balanced, and beautifully understated.”

As the thinnest device in its category,1 the motorola edge 70 is a study in perfectly balancing elements, where craftsmanship meets performance in perfect harmony. Every detail has been considered with intention, from its hi-resolution 50MP cameras2 and next generation battery technology to the moto ai experiences that quietly adapt to you. Its brilliant display seamlessly balances a refined leather-inspired back finished in a quilted pattern, a tactile contrast to the soft glow of crystals by Swarovski and the calm presence of Pantone’s Color of the Year 2026, Cloud Dancer. Together, they create more than a phone, they create an object of clarity and quiet confidence, designed to live beautifully in the rhythm of modern life.

“At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity,” says Leatrice Eiseman, Executive Director Pantone Color Institute. “The cacophony and chaos that surrounds us has become overwhelming, making it harder to listen and hear the voices of our inner selves. A conscious statement of simplification, PANTONE 11-4201 Cloud Dancer enhances our focus, providing respite and release from the distraction of external influences.”

The motorola edge 70 in the Pantone Color of the Year 2026 featuring crystals by Swarovski and matching charm will be available in select markets worldwide. For more information, visit https://motorola.com/pantone. For full pricing information and specifications, please contact your local PR representative.

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Motorola ushers in a new era of smartphone photography, enhanced with moto ai

In 2004, Motorola made history with the Motorola i860, the first iDEN (Integrated Digital Enhanced Network) phone to feature a camera and ability to record 10-second videos. Smartphone photography has evolved tenfold since those early snapshots. Today, our teams are working hard to adapt to shifting consumer preferences, behaviors and even new form factors like foldable smartphones.

Over the last year, Motorola has supercharged our focus on elevating all areas of photography to evolve the smartphone camera experience for Motorola users. This process has been driven by user feedback and industry scoring, which we leveraged to ensure our new Motorola smartphones deliver the best final image quality for our users. The result: revolutionary photo and video quality available across Motorola devices, including the motorola edge 50 ultra, being ranked a top 5 camera system by DXOMARK in 2024, that can keep up with cameras of the best competing devices on the market at an affordable price point for everyone.

Shot on the motorola razr 60 ultra/motorola razr ultra

Not only that, we’ve worked hard to deliver state-of-the-art hardware, from our foldables and flagships to budget-friendly options, year over year. With the motorola edge 50 ultra, users experienced our most impressive camera system yet, which featured an array of high-resolution cameras, including a 50MP main lens, 50MP ultrawide lens, 50MP selfie camera and 64MP telephoto lens. Now, we’re offering the world’s first triple 50MP cameras on a flip phone with the motorola razr 60 ultra/razr ultra and four pro-grade cameras with the motorola edge 60 pro and motorola edge 60 for professional-grade images. AI has been enhancing Motorola camera features behind the scenes for years, but with moto ai, we’ve been able to further fine-tune the software, in tandem with creative hardware, that powers our camera systems for the perfect shot every time and transforms everyday moments into cinematic masterpieces.

Shot on the motorola razr 60 ultra/motorola razr ultra

We’ve leveraged moto ai in our camera systems to help users explore their creative side and address common user pain points. These two new features remove the time, resources and hassle of manually editing photos by using AI to capture the world around you —  Signature Style automatically tunes images and adjusts color, lighting and tone based on the scene, while Group Shot ensures the perfect group photos every time, with everyone’s eyes open. 

At the core of every photo is our AI-powered Photo Enhancement Engine,1 which automatically enhances dynamic range, reduces noise, and brings out fine details for top-tier image quality without needing to adjust any settings yourself. Now, with our AI-powered Super Zoom, our premium devices deliver sharper details and crisp, high-resolution results even when zooming in at the highest levels.  

We’ve also added intelligent features for more dynamic shooting. With Action Shot, users can capture moving subjects, freezing the action with clarity and confidence, whether it’s kids playing or a dog sprinting across a park. Plus, Adaptive Stabilization, available exclusively on the motorola razr 60/motorola razr, leverages moto ai to intelligently detect motion and adjust for smoother blur-free videos and photos, even in high-action scenarios. To further elevate the image quality, Ultra HDR is now integrated across our latest devices, a major leap that ensures brighter highlights, deeper shadows, and greater contrast in every frame, for images that are as true-to-life as they are stunning.

Left to right: shot on the motorola edge 60 pro and motorola razr 60 ultra/motorola razr ultra

Motorola also continues to leverage our strategic partnerships to push the bounds of our camera evolution and continue offering consumers the most useful, distinctive features that they can only experience on a Motorola device, including: 

  • Having the first smartphones with a Pantone Validated camera & display for authentic and vivid images that are true-to-life.
  • Taking advantage of the same technology embraced by the world’s top filmmakers and storytellers to record cinema-grade videos with Dolby Vision.
  • Gaining access to exclusive in-depth editing and AI tools, such as Magic Editor, Magic Eraser, Photo Unblur and more, with Google Photos Advanced Editing.

Recently, Motorola achieved another mobile smartphone photography feat with the release of the most advanced flip camera system in the world on the motorola razr 60 ultra/razr ultra.  At the core of this next-generation flip phone is the industry-leading 50MP camera system, delivering a camera experience without compromises.  The new razr family also continues to keep up with the needs of content creators — offering Flex View (where the device transforms into a tripod for hands-free selfies) and Camcorder Mode (where the device can be used as a camcorder for a retro feeling with added stability when capturing videos, and automatically starts recording by simply folding the device into this mode). 

Camcorder Mode on the motorola razr 60/motorola razr

We’re not just building for today, we’re anticipating what’s next. At Motorola, every insight shapes the next innovation, turning our products into smarter designs with better features that deliver real value. We continue to learn from user feedback and adapt, pushing traditional smartphone and flip smartphone experiences further, all driven by Motorola’s legacy of innovation and staying true to what matters most to the user. 

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Motorola Collections: Redefining style in smartphones

Today, a smartphone is more than technology; it’s a style signature. Focusing on design as a pillar of our innovation journey, Motorola has consistently set the pace in mobile phone aesthetics. In 2004, the motorola razr V3 redefined mobile design. Its ultra-slim silhouette, metallic finish, and iconic form made it a cultural phenomenon, an essential accessory for tastemakers and trendsetters worldwide. With its ultra-slim silhouette, metallic finishes, and impossibly sleek form factor, razr wasn’t just a phone—it was a cultural phenomenon. It became the must-have accessory for style leaders, celebrities, and everyday users alike. It was bold, expressive, and impossible to ignore. That moment marked a turning point in mobile design, and Motorola was the catalyst.

In the years that followed, our impact has continued. From modular-thinking with Moto Mods in 2016 and releasing a reimagined motorola razr in 2019, Motorola has never shied away from challenging industry expectations. While the industry leans into uniformity, Motorola continues to lead with bold trends and fashion-curated colors, expressive materials, and boundary-pushing designs. While competitors stick to the grayscale palette, we embrace vibrant tones, unique finishes, and tactile materials. Take the motorola razr 60 ultra/motorola razr ultra, for example: its wide array of bold colors and finishes stands in stark contrast to competitors who continue to play it safe with limited, or even only black and white, colorways.

This vision comes to life through our exclusive multi-year partnership with Pantone, the first and only collaboration of its kind in the smartphone industry today. Since 2022, we’ve launched exclusive devices in Pantone-curated hues, including Pantone Color of the Year editions, ushering the language of color into the smartphone space. But we haven’t stopped at color. We’ve ventured into rich textures and finishes, introducing vegan leather, vegan suede, and even the first real wood smartphone finish on the motorola edge 50 ultra.

Our latest collaborations, Alcantara, the Italian icon of luxury, and Swarovski, the global authority on crystal craftsmanship, elevate devices like the motorola razr 60 ultra/motorola razr ultra and moto buds loop to new levels of sophistication and personal expression. These collaborations reflect our deep commitment to creating products that are not only functional, but also deeply personal.

Motorola’s leadership has helped push the entire industry forward. Other OEMs are just now beginning to explore expressive designs and premium materials, a movement Motorola pioneered and continues to lead. We see smartphones not only as tools but as a platform for identity, with that belief continuing to shape every design decision we make.

That vision now materializes with the introduction of Collections by Motorola, a curated series celebrating design, color, and material innovation. The first in this series is The Brilliant Collection, featuring the motorola razr 60/motorola razr and moto buds loop accented in PANTONE Ice Melt and Swarovski crystals. It’s where fashion meets functionality, so consumers no longer have to choose between elegance and cutting-edge tech.

With Collections by Motorola, we’re making a bold statement: technology should adapt to you, not the other way around. Each device is designed with the intention to reflect how people live, express themselves, and integrate tech into their lifestyle, and The Brilliant Collection is just the beginning. 

We’re not just redefining the smartphone, we’re setting the standard for design leadership in lifestyle technology. As Motorola continues to evolve, expect more Collections, more expressive devices, and more opportunities for consumers to showcase their individuality. We’re not only reinventing what a smartphone can be, we’re reaffirming our role as the industry’s design leader, and the lifestyle tech brand to watch out for.

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Motorola unveils the motorola edge 70 with an impossibly thin and incredibly tough design, new moto g devices and the moto buds bass

Overview

  • motorola edge 70, the first device in the edge 70 series, is the thinnest device in its category1 with an innovative design that packs in three 50MP sensors across all cameras, moto ai2 features and the largest battery in an ultrathin smartphone.3
  • moto g57 power delivers a massive 7000mAh4 battery, a pro-grade Sony LYTIA™ 600 camera system powered by moto ai, exceptional durability, and is the world’s first smartphone series with the Snapdragon® 6s Gen 4 Mobile Platform.
  • moto g57 offers an advanced Sony LYTIA™ 600 camera system powered by moto ai and advanced weather and drop protection.5
  • moto buds bass intertwines bass-driven sound, long-lasting performance with up to nine hours of usage on a single charge6 and everyday durability for a well-rounded audio experience.

Today, Motorola, a Lenovo company, announced the motorola edge 70, alongside the new moto g57 power, moto g57 and the moto buds bass, packing in power, durability and style at multiple price points. The motorola edge 70 is the first of the edge 70 generation and defies the impossible from a design standpoint. At 5.99mm thick, the motorola edge 70 is the thinnest device in its category1 without compromising across design, battery and more. The latest moto g devices also feature a well-balanced blend of specs, ranging from the Sony LYTIA™ 600 camera system to exceptional durability. And on the moto g57 power specifically, users can expect a massive 7000mAh4 high-energy density silicon-carbon battery with over two days of power.7

Introducing the motorola edge 70, impossibly thin and thoughtfully crafted

The motorola edge 70 debuts an ultrathin design with an unforgettable finish. The device feels almost weightless in hand, making it easy to hold while reading in bed or jogging in the morning. Its slender profile is also crucial to the device’s breakthrough aesthetic. Pairing an aircraft-grade aluminum frame with a nylon-inspired finish, the motorola edge 70 is modern yet warm and exudes effortless confidence. It also creates a lasting impression, thanks to its Pantone-curated shades with colored accents around the camera lenses—a new look for the edge family.

In addition to its appearance, the device’s ultrathin profile is tough, too. Whether hiking in the desert or caught in a downpour, this new edge embraces extreme climates and elements with IP68 and IP69 water protection,8 military-grade standards for durability9 and Corning® Gorilla® Glass 7i.

As the only ultrathin phone with three, hi-res 50MP cameras,3,10 users have more stories to tell on the motorola edge 70. Consumers will notice enhanced clarity and greater details in their photos, get blur-free imagery thanks to OIS and achieve realistic on-device colors and shades due to Pantone™ Validated color and skin tones.11 For their next shot, users can lean on exceptional camera hardware like the:

  • 50MP main camera with 4K video recording and 3x more HDR coverage;12
  • 50MP10 ultrawide + Macro lens for a 120° field of view, fitting more into each photo;
  • 50MP front camera that produces jaw-dropping selfies and group shots;
  • Dedicated 3-in-1 light sensor for better light sensitivity and appropriate exposure.

These images are accentuated by moto ai2 and its Photo Enhancement Engine, which add extra precision and accuracy. Consumers can take advantage of AI-powered features like Signature Style to apply a preset to their photos for a cohesive look, get crisp movement with Action Shot or use Group Shot to ensure everyone has their eyes open. 

Aside from brilliant images, moto ai2 also helps users receive answers to time-sensitive questions and generate custom visuals. It does so by capturing the everyday details users want to remember and preserving the priceless moments they don’t want to forget. The Next Move capability understands what’s on a user’s screen and helps them research or take action instantly. It has options to activate Playlist Studio2 for a custom playlist based on one’s display or use Image Studio13 to turn one’s imagination into images, stickers, avatars and wallpapers. Users can also utilize advanced features like Catch me up, Pay attention and Remember this to enhance productivity and save important information. 

Plus, on the motorola edge 70, users can enjoy unbelievable battery life and an ultrathin profile as its revolutionary silicon-carbon battery technology allows for both. The massive 4800mAh battery14 lets users maximize the time spent on their device with up to 38 hours of mix usage7 and up to 29 hours of continuous video playback.15 When it’s time to charge up, the device gives users a choice in 68W TurboPower™ wired capabilities16 or 15W TurboPower™ wireless charging17 for a streamlined look. Adding to its efficiency, the device also features the Snapdragon® 7 Gen 4 Mobile Platform for improvements to AI, CPU and GPU performance.

In addition to the device itself, the motorola edge 70 also features packaging, materials and durability components that further Lenovo Group’s sustainability goals for a brighter future. This product has an increased Eco Rating Score and reduced Product Carbon Footprint when compared to the previous generation. Other milestones include:

  • Plastic-free packaging that offers soy ink printing and full recyclability.
  • Sustainable materials with over 20% post-consumer recycled (PCR) plastic content, giving the phone’s components a second life.
  • Battery and energy efficiency, thanks to silicon anode batteries that enhance energy efficiency and battery care functions that help reduce unnecessary charging and thermal stress. This helps maximize long-term battery health and minimize electronic waste.
  • Longevity and durability due to IP68/IP69 underwater protection, MIL-STD-810H certifications and Gorilla Glass 7i on the display.

For more details surrounding the sustainability attributes of the motorola edge 70, please refer to the Product Environmental Reports on Motorola’s Corporate Responsibility page.

Meet the moto g57 power and moto g57 with exceptional battery life and a highly-durable design

Designed for those who want premium features without breaking the bank, moto g57 power and moto g57 deliver incredible battery life, pro-grade Sony LYTIA™ cameras system powered by moto ai, advanced weather and drop protection5 and are the world’s first smartphones with the new ultra-fast Snapdragon 6s Gen 4 Mobile Platform.

With moto g57 power, tackle even the most action-packed days with a massive 7000mAh4 high-energy density silicon-carbon battery that lasts over two days on a single charge.7 When it’s time to recharge, 30W TurboPower charging support gets users back up and running quickly—perfect for busy days when every second counts.18 Battery Care optimizes battery performance by managing background apps and tracking usage, and the battery is built to last, retaining over 80% of battery health after 1000 charge cycles, so users can enjoy their phone for years to come.19 The moto g57 also offers tons of power with a 5200mAh20 battery that lasts up to 47 hours on a single charge.7

Both phones allow users to frame their story with an advanced 50MP camera system powered by the Sony LYTIA™ 600 sensor. Quad Pixel technology captures more light for brighter, sharper photos even in low-light conditions. The 8MP ultrawide camera expands creativity, offering stunning wide-angle shots. Say goodbye to banding effects thanks to the 2-in-1 flicker sensor, which ensures flawless visuals in every shot, and enjoy flawless selfies with the 8MP front-facing camera. Backed by moto ai’s intelligent image processing, this camera system effortlessly delivers pro-quality photos. The Photo Enhancement Engine works seamlessly across every lens, applying precise color, brightness and texture adjustments, to bring photos to life with exceptional clarity and vibrancy. Plus, Google Photos editing tools help to enhance photos effortlessly with smart, AI-powered adjustments. 

Certified to meet MIL-STD-810H standards for durability, both phones have passed comprehensive tests to withstand extreme temperature, pressure changes and sudden drops.5 Gorilla® Glass 7i delivers 3x better drop performance,21 and an IP64 rating offers extra peace of mind.22 The soft-touch, leather-inspired finish not only protects the device from dust and fingerprints, but also ensures a secure grip. Available in Pantone-curated colors, these phones are a fashion staple that complement any style. 

The moto g57 power and moto g57 are the first smartphones in the world with the Snapdragon 6s Gen 4 Mobile Platform, delivering blazing-fast 5G speeds,23 ultra-low power consumption, and super-reliable stability. Whether streaming, gaming, or running demanding apps, multitasking feels effortless with up to 24GB RAM enhanced by RAM Boost.24 Enjoy up to 128/256GB UFS 2.2 storage.25 

The 6.72” FHD+ displays bring the best shows, games and photos to life in vivid detail and vibrant color. With a 120Hz refresh rate,26 scrolling and app switching are super-smooth. High Brightness Mode automatically adjusts up to 1050 nits for better outdoor visibility, and Display Color Boost reduces glare, ensuring crystal-clear visuals even in challenging lighting. Plus, Water Touch keeps the screen responsive whether users are enjoying a pool party or cooking in the kitchen. Dolby Atmos® reveals greater depth, clarity and details for an immersive audio experience. These devices also feature Hi-Res Audio and stereo speakers, so users can enjoy rich sound across their favorite entertainment.27

The latest software experiences on the motorola edge 70, moto g57 power and moto g57

Users of the motorola edge 70, moto g57 power and moto g 57 can experience the latest version of Android right out of the box. With Android 16, consumers get more privacy, security and flexibility when it comes to personalizing one’s device. They can also use Google’s Circle to Search to instantly search anything they see on their phone, from writing emails to planning events with Google Gemini.

Motorola expands the moto things portfolio with the launch of moto buds bass

The moto buds bass combine powerful, bass-driven sound with long-lasting performance and everyday durability. They bring an extra punch to consumers’ favorite tracks, creating deep lows and clear highs. Built for life on the go, the moto buds bass provide up to nine hours of playtime per charge and up to 43 hours with the case, plus two hours of playback from just 10 minutes of charging.6 Each earbud features a triple-microphone system with CrystalTalk AI, delivering clearer calls through echo cancellation, ambient noise suppression and wind noise reduction. Designed with a water-repellent finish, the earbuds withstand splashes, rain and everyday wear.28

Featuring a 12.4mm dynamic driver tuned for enhanced low-end and Hi-Res Audio certification,29 the earbuds deliver powerful bass and studio-quality sound with 3x more data than standard CD quality for incredible detail.30 With Dynamic Active Noise Cancellation offering up to 50dB of isolation31 and an ultra-wide 4kHz cancellation range,32 users can fully immerse themselves in their music. Additionally, the Adaptive ANC intelligently adjusts to the users surroundings whilst offering the option to manually select from different noise cancellation modes to suit their environment. A Transparency Mode ensures users can remain aware of their surroundings when chosen to. Available in the eye-popping PANTONE Dark Shadow, PANTONE Blue Jewel, and PANTONE Posy Green, the moto buds bass blend bold sound, practical innovation, and contemporary design with a splash of vibrant color.33

Availability

The motorola edge 70 will be available, starting this week, in select markets across Europe and the Middle East with a starting price of €799. In the near future, the device will arrive in select markets around the world.

The moto g57 power is now available in Europe on motorola.com and through regular retail partners at a recommended price of €279.

The moto g57 is now available in Middle East on motorola.com and through regular retail partners at a recommended price of €249.

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moto ai: A Day in the Life with Coco Jones

In a world where AI is quickly becoming a buzzword and new features are appearing seemingly overnight, it’s easy to feel overwhelmed. That’s why Motorola is taking a thoughtful, intentional approach to moto ai. We are delivering a tailored group of deliberate and user-driven features, designed to evolve with the user over time and become their proactive, intuitive companion. 

What does this actually look like in action? Let’s see how Grammy-winning singer, songwriter and actress Coco Jones as she uses her razr 60 ultra and moto ai to keep pace with her jam-packed days.

  • 8:00am: First thing in the morning as she’s waking up, she uses Look and Talk to wake up her razr right alongside her. All it takes is a simple glance, and the camera sensors turn on moto ai for speedy, hands-free assistance. Without getting out of bed or lifting a finger, Coco accesses Catch Me Up by voice command, which brings her up to speed on her calendar of appointments for the day and all the calls and family group chat messages she missed since falling asleep.
  • 9:00am: To make sure she hits her morning workout on time, she simply asks her phone to “show YouTube on my TV,” which immediately connects the video she’s viewing to her TV screen using Smart Connect
  • 10:30am: Time for a post-workout caffeinated pick-me-up. Remember This automatically analyzes and tags your screenshots, photos and notes so they’re easy to recall when you need them in a pinch. This morning, she asks her razr “remind me what coffee order Jalen recommended,” and moto ai instantly lets her know it’s a lavender oat milk latte.
  • 2:00pm: Once afternoon hits, Coco heads over to meet with her stylist to go over picks for her performance at the Motorola launch party that night, and she snaps some selfies and videos using the gesture-based controls on the camera. All it takes is showing her open palm to the camera to start a countdown timer, and 3…2…1…action! Hands-free selfies mean more freedom for cute poses. She’s then prompted with Next Move, which suggests the best AI actions tailored to what’s currently on your screen. 
  • 5:00pm: Since it’s time to get glam for the big show, she selects Playlist Studio which curates the perfect “getting ready” tunes. Looking performance-ready, Coco snaps a few more hands-free selfies before stepping on stage. 

With moto ai by her side morning to night, Coco’s day runs more smoothly, giving her more time to focus on what matters.

These new features were shaped by direct input from real users. Feedback gathered throughout the development process played a crucial role in refining moto ai into a suite of on-device capabilities designed to meet everyday needs. moto ai is available across the motorola razr 60 series, motorola razr 50 series, motorola edge 60 series and motorola edge 50 ultra.

Motorola’s mission is to make AI a natural extension of your daily life: anticipating your needs, guiding your next move and empowering you to do more with less effort. As AI evolves so will moto ai, becoming even more intuitive and personal. We’re building a future where your smartphone truly works for you.

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Dare to dazzle: Experiencing the magic of music in Austria with Swarovski

At Motorola, we believe in taking our products into the real world to tell stories that are bold, emotional, and experiential. Our creative campaigns are carefully crafted, much like our products, to spark inspiration and offer new perspectives, because to us technology is much more than a tool. It’s an empowering, exhilarating part of everyday life. For our first-ever Motorola Collection, we set out to create something unforgettable within our broader brand campaign, drawing on the key theme of surrealism and the belief that with Motorola technology in your hands, anything is possible.

To help our products come alive across the digital divide, we try to get devices into the hands of real users to explore their unique stories and experiences with our devices. Last year, we followed a recently retired Corning engineer and adventure photographer to the North Pole, where our devices were tested in one of the planet’s most extreme environments, transporting our audience to a whole new world. This year, we wanted to elevate that sense of wonder and shifted it from the rugged to the refined, teaming up with Swarovski to launch The Brilliant Collection

The partnership opened a new world of creative possibilities, united by a shared commitment to innovation, craftsmanship, and heritage. At the heart of Swarovski’s legacy is Wattens, Austria—home to the company’s global headquarters and Crystal Worlds, and a region known for its musical prowess. We were inspired to explore how Austrian artists could blend their passion for music with Motorola’s technology and Swarovski’s elegance to create something truly dreamlike.

Enter Rusanda Panfili, an internationally acclaimed violinist whose presence commands stages around the world. Based in Austria, Rusanda is a true virtuoso, known for her electrifying performances with Hans Zimmer Live and Andrea Bocelli, as well as her original compositions for albums and film scores. Her artistry, passion, and magnetic stage presence made her the ideal star for The Brilliant Collection. Filmed at Swarovski Crystal Worlds in Wattens, the video is set to an original score composed by Rusanda herself—infusing each frame with a dazzling intensity and emotional depth that transforms the visuals into a sensory experience and ties back to the surrealist theme of our broader campaign.

“It was incredibly special to film on location at our headquarters and highlight the natural beauty of Austria,” said Lars Schmidt, Global Senior Vice President | B2B, Mobility, Licensing & Collaborations.  “Rusanda brought such depth and artistry to the project—it was a joy to partner with her and the Moto team.”

The social content is a radiant showcase of how the moto buds loop live at the intersection of technology and jewelry, inviting users to explore their creativity while also exploring their personal style. The full collection also includes the motorola razr featuring crystals by Swarovski, available together in a limited edition bundle that is sure to turn heads. 

“This collaboration with Swarovski celebrates the art of living beautifully,” said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. “It’s where innovation meets the elegance of jewelry and where technology becomes not just a tool, but a personal expression of style.”

Our ongoing partnership with Swarovski shines a spotlight on brilliance in every sense, where fashion-forward design and intelligent technology converge with the needs, styles, and values of our users around the world. To find out more, visit motorola.com/us/en/brilliant-collection

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Motorola joins U-20 World Cup™ in Chile as the official smartphone partner

The company will be activating the brand on and off the pitch during the tournament

Motorola, a Lenovo company, is excited to be the official smartphone partner of the FIFA  U-20 World Cup™ in Chile, reinforcing its commitment to celebrating the next generation of football talent on a global stage.

The FIFA U-20 World Cup™ provides a unique opportunity to spotlight emerging players while inspiring millions of fans across continents. This is part of the larger Motorola and Lenovo partnership with FIFA, which will extend to the FIFA World Cup 26™ in Canada, Mexico, and the United States and the FIFA Women’s World Cup 2027™ in Brazil.

During the tournament, Motorola will leverage its iconic brand and deliver activations both on and off the pitch, designed to engage fans across the globe. On-site marketing initiatives will include Motorola-branded content displayed across field-level LED boards and stadium video screens before, during, and after each match, ensuring the brand is visible at key moments of the tournament.

Fans around the world will also be able to connect with Motorola through global social media campaigns, while the company will be working with football content creators and players from the qualified teams to engage with its consumers, bringing the excitement of the tournament into everyday interactions. Motorola smartphones are also being integrated throughout the competition.

“The FIFA U-20 World Cup represents the future of football, and we are excited to play a role in amplifying the voices of young athletes while bringing fans closer to the game through our activations and smartphone technology,” says Sergio Buniac, President of Motorola. “As the official technology and smartphone partner for the tournament, we hope to make football more accessible and engaging to everyone. We’re excited to continue supporting FIFA as we get ready for the upcoming FIFA World Cup 26.”

This partnership is about creating meaningful connections with fans and amplifying the energy of one of football’s most promising stages. By combining on-the-ground activations in Chile with digital engagement worldwide, Motorola will celebrate the passion of football while inspiring a new generation of fans and players. As FIFA official partners, Motorola and Lenovo are prepared to deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world and creating new AI and tech-driven experiences for fans everywhere.

FIFA Chief Business Officer Romy Gai said, “We are thrilled to have the support of Motorola for the upcoming FIFA U-20 World Cup in Chile. This tournament will showcase many of the planet’s brightest young footballers from 24 nations. Through this collaboration, Motorola will help us to take their skills and stories to more people around the globe.”

Motorola will support FIFA and all 24 of the qualified teams competing across 52 matches. The tournament takes place in Chile from September 27 – October 19, 2025.

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Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family

Today, Motorola proudly extends the “Make It Iconic” campaign in North America with “Icons Behind The Icons.” A celebration of the cultural catalysts whose behind-the-scenes brilliance turns moments into movements. From fashion and beauty to sport, and food, these icons are powering moments, movements, and talent, all with the new motorola razr family in hand.

Make It Iconic is more than a brand platform, it has become a rallying cry for trendsetters and doers. With “Icons Behind The Icons,” Motorola turns the spotlight toward visionaries who empower others to shine, with the support of razr and moto ai to make it iconic in their own right. 

At its core, the campaign explores a powerful truth: behind every iconic moment, there’s someone or something, making it all possible. Featuring the latest razr family, powered by cutting-edge AI and iconic foldable design, this campaign celebrates those who push boundaries and challenge convention.

“Icons Behind The Icons” kicks off with a celebration of sport during one of the most anticipated global tennis moments of the year. At the heart of the story is world-renowned tennis coach Patrick Mouratoglou, mentor to legends like Serena Williams, Stefanos Tsitsipas, Coco Gauff, and Naomi Osaka. The creative offers an exclusive look into how he uses the motorola razr ultra to support performance, strategy, and success—both on and off the court. From curating match-day playlists with Playlist Studio to using Catch Me Up for quick summaries of missed notifications, Mouratoglou showcases how the motorola razr ultra’s features support him throughout each match, blending design and performance to meet the demands of elite competition.

 

“Greatness at a Grand Slam may look effortless but behind the champion is a team working relentlessly to make it all possible,” said campaign star Patrick Mouratoglou. “My motorola razr ultra keeps me connected, organized, and ready for whatever comes next. It’s more than my phone, it’s a tool that I rely on to perform my best for my champions.”

Icons Behind The Icons by motorola razr feat. Patrick Mouratoglou

As the campaign unfolds, Motorola will unveil three additional “Icons Behind The Icons” chapters across Fashion, Beauty, and Food, featuring renowned creators and innovators driving their industries forward and powering their creative process with the motorola razr family. 

“With the Icons Behind The Icons campaign, we’re celebrating icons who are not typically in the spotlight and highlighting how the razr enables them to be prepared for iconic moments in their category,” said Maria Jose Martin, Motorola’s North America Marketing Director. “The motorola razr family has always represented bold design and innovation, and now it’s standing alongside the culture catalysts driving what’s next. At Motorola, we’re proud to support the doers, makers, and changemakers shaping the future from the background.”

Like the motorola razr family, these individuals are powered by creativity. Whether coaching champions, directing fashion, redefining beauty, or reimagining food, they don’t just shape culture—they drive it. And through it all, the motorola razr ultra is their trusted companion, blending style, performance, and AI to keep pace with their vision.

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Motorola grows patch partnership roster with rising tennis star McCartney Kessler

As the tennis world turns its eyes to the grass courts of Wimbledon, Motorola is excited to announce a new partnership with No. 30 ranked US women’s tennis player McCartney Kessler.

Debuting at the most prestigious tournament on the tennis calendar, the iconic Motorola “batwing” logo will serve as the exclusive commercial patch on the front of Kessler’s match uniform. Through this strategic, multi-year collaboration, the 25-year-old will also connect with fans across North America through the lens of the world’s #1 selling flip phone – the motorola razr.

“There’s no better way to strengthen Motorola’s presence in women’s sports than by partnering with one of tennis’ brightest rising stars – McCartney Kessler – and showcasing our shared passion for performance and connection,” said Rudi Kalil, President of Motorola North America. “Kessler’s rapid rise on the WTA Tour has been nothing short of remarkable, and I’m thrilled that Motorola’s innovation can help bring her story to even more fans around the world.”

“Motorola has a rich history and presence within the tennis community, partnering with some of the game’s all-time greats,” said McCartney Kessler. “I’m overjoyed to be a part of that story and can’t wait to carry the Motorola brand with me as we work to inspire the next generation of women athletes – on and off the court.”

After making her Tour-level main draw debut in Auckland in early 2024, Kessler quickly followed up with her first Grand Slam match win at the Australian Open. That summer, she broke through in a big way—winning her maiden WTA title in Cleveland, capturing a WTA 125 title in Puerto Vallarta, and breaking into the Top 100 for the first time, peaking at No. 63 in August. She kicked off 2025 by winning her second WTA title in Hobart, then added another in Nottingham, climbing to No. 32 in the rankings. With back-to-back seasons of breakout results, Kessler is proving she belongs among the game’s rising stars.

For the latest updates and behind-the-scenes content throughout this exciting partnership, be sure to follow Motorola (@motorolaus) and McCartney Kessler (@mccartneyk_) on and off the court via social media.

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Motorola announces the new Zapotec keyboard: Dixhsa / diza is written, shared…and now typed

Mexico City, June 18, 2025 – Motorola and the Lenovo Foundation are committed to inclusion and smarter technology for all. Today, we reaffirm this dedication with the expansion of our Indigenous Languages Support Initiative. As part of our ongoing efforts to raise awareness and empower indigenous communities in Mexico, Motorola is launching an initiative that combines technology with the richness of indigenous roots from Mexico. Starting June 18, 2025, all Motorola smartphones will incorporate the ability to use the new Zapotec keyboard (dixhsa/diza), developed in conjunction with communities in Oaxaca and designed to preserve and bring to life one of Mexico’s most cherished indigenous languages.

The United Nations Educational, Scientific and Cultural Organization (UNESCO) estimates that one indigenous language disappears every two weeks, representing the potential loss of some 3,000 unique languages by the end of the century. That’s why, for the past four years, Motorola has been focused on championing the revitalization of endangered languages. Motorola has enabled six languages ​​in its user interface: Nheengatu, Kaingang, Cherokee, Kangri, Maori, and Ladin. It has also made keyboards available for: Nheengatu, Kaingang, Kangri, and Kuvi.

In addition, Motorola has made more than a million words translated into indigenous languages available in open-source code, which will allow other companies to also promote these languages through their own interfaces, expanding the impact of this initiative globally.

A living language that can now also be digitized

Zapotec is not just a language, it is history, identity, and a way of seeing the world: it is Mexico itself, rooted in its culture and tradition. That is why, in collaboration with Professor Ambrocio Gutiérrez Lorenzo, a linguist from Teotitlán del Valle, and the Lenovo Foundation, Motorola developed a keyboard that represents five Zapotec varieties from the Central Valley of Oaxaca: San Pablo Guilá, Teotitlán del Valle, Santa Inés Yatzeche, San Bartolomé Quialana, and San Miguel del Valle.

Through community workshops with native speakers, the character mapping and keyboard design were defined from scratch, respecting the linguistic needs and structures of each variety. This is the first time that these written forms of Zapotec have been made available on mobile devices, marking a turning point in their revitalization.

A step beyond digital inclusion

The new keyboard will be available on devices with an Android operating system (Android 13 onwards), for download via Google Play Store. This will allow any user to explore the five Zapotec variants included in its design.

This keyboard is not a symbolic gesture: it is a bridge. A tool created with respect, from and for the communities, with the aim of promoting the written use of Zapotec and strengthening its presence across generations. At Motorola, we recognize that true innovation happens when technology respects, represents, and reconnects with its roots. Today, the Zapotec language is more alive than ever, and it vibrates in the palm of your hand.

What does art say when it speaks in Zapotec? An art film that turns language into a visual manifesto

Za lade ridxi (Nubes entre las voces – Clouds Among the Voices), is an art film written and directed by Cassandra Casasola, poem by Irma Pineda, and music by Mare Advertencia and Alan Ortíz-Grande, in collaboration with Zapotec artists and communities. It pays tribute to cultures that not only inhabit the mountains or traditional festivities, but also in urban walls, songs, sports, art, and now digital writing.  This audiovisual poem has brought together voices that defend the Zapotec language as not being a thing of the past, but rather the present and future.

The dialogue that arose between the Zapotec generations gave rise to the film Nubes entre las voces (Clouds Among the Voices)”, which features the poem “Cayaba Nisaguie” written by  Irma Pineda, winner of the Sor Juana Prize and defender of linguistic rights; complemented by the original music of Mare Advertencia, one of the leading activists of Zapotec origin who have revolutionized the musical spectrum of rap in Mexico. Together, they represent the duality of contemporary Zapotec. On the one hand, Irma’s traditionalism and, on the other, Mare’s disruptive nature have demonstrated how this language has not only been preserved but also reinvented.

This film explores the difficulties in terms of visibility, communication, and understanding between cultures. But at the same time, it hints at the possibility of achieving an encounter and connection where those voices can resonate.

The complete art film will be available on Motorola Mexico’s official Youtube channel and can be seen in selected Cinépolis theaters in the country starting July 1 in cineminuto format.

Availability of the Zapotec keyboard

The new keyboard will be available on devices with any Android operating system (Android 13 onwards), for download via Google Play Store. This will allow any user to explore the five Zapotec varieties included in its design.

ABOUT MOTOROLA

Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2014. Motorola Mobility is a wholly-owned subsidiary of Lenovo and is responsible for the design and manufacture of all Moto and Motorola-branded mobile phones and solutions. For more information, visit https://www.lenovo.com and read the latest news on our StoryHub and the Motorola Global Blog.

Facebook: @MotoInMEX
Twitter: @MotorolaMX
Instagram: @Motorola_mx
TikTok: @Motorola_mx

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