Save the date… something iconic is coming on April 24th!
Category: Brand
Available in limited quantities, the new motorola razr+ Paris Hilton Edition features a bold design, exclusive accessories, and a personalized touch from the ultimate style icon
Nearly two decades after the iconic Motorola Razr V3 fused technology with fashion, Motorola and Paris Hilton are back together for an even bolder venture. Introducing the new motorola razr+ Paris Hilton Edition – a meticulously crafted statement piece for those who love sliving in style.
Designed to captivate and charm, this collaboration brings together the timeless elegance of the motorola razr+ and the glamorous flair of Paris Hilton. For $1,199.99, this limited edition collection provides everything you need to channel your inner-icon, including:
- A motorola razr+ in a new Paris Pink colorway, featuring Paris Hilton’s autograph and her iconic “That’s Hot” phrase engraved on the device hinge
- Dazzling accessories – including a case and two strap options – to complement any style
- Exclusive Paris-inspired ringtones, alerts, and wallpapers
- Custom-designed packaging with a personalized message from Paris Hilton
Act quickly to secure your piece of this limited release. Available in very limited quantities, this exclusive collection is expected to sell out fast!
Pretty in Paris Pink: A Bold New Shade with Timeless Elegance
The new motorola razr+ Paris Hilton Edition features a striking new Paris Pink shade paired with a luxurious vegan leather finish, offering a bold yet sophisticated statement. Each device has Paris’ signature engraved on the back of the device along with her iconic “That’s Hot” tagline engraved on the hinge. This personal detail makes each phone as iconic as its muse.
Elevate Your Style: Exclusive Accessories Designed to Turn Heads
This special edition product comes bundled with a vegan leather case in the new Pink Icon colorway, also complete with Paris’ autograph. It’s coupled with two dazzling wrist strap options to help elevate any look: Pink Sparkle for a touch of glamour or Pink Vegan Leather for those who value effortless style.
Sliving Sounds: Personalize with Paris Ringtones and Alerts
The motorola razr+ Paris Hilton Edition is just as iconic on the inside as it is on the outside. If you’re tired of the standard ringtones or notification pings, say hello (moto) to something fresh with some playful Paris twists.
The limited edition collection comes with ten exclusive Paris Hilton-inspired ringtones and notification sounds and thirteen of the icon’s favorite wallpapers, designed to bring her signature style and energy straight to your device. From her spin on the iconic “Hello Moto” ringtone to playful sound effects like her famous “That’s Hot” tagline, these tones will keep you in the spotlight with every call, text, or alert.
Iconic Packaging: Signed, Sealed and Delivered by Paris
Each limited-edition package comes wrapped in a custom-designed sleeve, a keepsake that’s as stylish as the phone itself. This packaging features a personalized message from Paris Hilton, making it a must-have for fans of fashion, tech, and luxury.
Always an Icon: motorola razr+ Features You Know and Love
Just like Paris, the motorola razr+ embodies a perfect blend of style and innovation that’s simply unmatched, and the limited edition collection boasts all the same features you know and love about the device. This includes its iconic flip design, giving you new ways to interact, capture, and create. Featuring the largest, most intelligent external display of any flip phone, you can respond to messages, take Paris-approved selfies, or access Google Gemini – all without flipping the phone open. Now, that’s hot!
Availability and Pricing
Starting February 13, the motorola razr+ Paris Hilton Edition will be available for $1,199.99 exclusively on Motorola.com, in limited quantities.
So hurry! Don’t miss your chance to own this iconic piece of fashion and tech history – embrace your inner icon and make a statement this season of love with the motorola razr+ Paris Hilton Edition.
The search for harmony filters through every aspect of our lives. We find immense joy in simple pleasures, and this “treating yourself” can take multiple forms. Whether indulging in a sweet treat, a seasonal latte or nature walks, we comfort ourselves by cultivating “me moments.” Taking time for ourselves brings contentment and balance. It also allows us to better tune into the world around us. This is the inspiration behind Pantone Color of the Year 2025, PANTONE® 17-1230 Mocha Mousse, a warming brown hue that hints at the delectable quality of cacao, chocolate and coffee and appeals to our desire for comfort. Motorola’s latest devices, the motorola razr 50 ultra/motorola razr+ and motorola edge 50 neo, are dipped in this mocha shade.
For years, Motorola and Pantone have celebrated the Pantone Color of the Year, which reflects cultural trends happening around the world. Sophisticated and lush but not pretentious, The Pantone Color of the Year 2025, Mocha Mousse, extends our perception of the color brown. It transforms the shade from humble and grounded to aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete yet tasteful touch of glamor.
Of this year’s color and continued partnership, Ruben Castano, Vice President of Customer Experience and Design at Motorola, said, “Mocha Mousse reinforces the importance of savoring the moment—a reminder to indulge in life’s simple pleasures. Mocha Mousse also inspired us to create a new soft inlay composed of coffee grounds. Its warm and comforting essence embodied the sensory nature of this shade.”
Chosen to represent Mocha Mousse globally, the motorola razr 50 ultra/motorola razr+ is bold and tasteful. Its iconic, flippable design gives users a dose of feel-good nostalgia while making a statement. And its massive external display lets them create and collaborate as much or as little as they want. This includes using the camera in Flex View to snap memories in a variety of ways. It’s instant, too, as the camera opens with a simple twist-twist of one’s wrist.
The motorola edge 50 neo follows suit with a durable yet harmonious design that is protected yet luxe. It’s the perfect fusion between art and technology, creating a balanced smartphone experience that charms and delights.
“We applied Mocha Mousse to two different devices because this color is incredibly versatile and stylish. This gives our customers more options for connection, joy and self-expression. We are extremely proud of the products that carry the Pantone Color of the Year 2025 and our multi-year strategic partnership with Pantone,” said Castano.
Both devices reflect the soft warmth and sensorial nature of the color, encouraging users to partake in self care and life’s simple pleasures.
“The growing movement to align ourselves more closely with the natural world is exquisitely expressed by Motorola in the devices they created using Pantone Color of the Year 2025,” Laurie Pressman, Vice President of the Pantone Color Institute, said. “Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse artfully brings the virtual and physical worlds closer together by introducing an intimacy and sensorial dimension into the motorola razr 50 ultra/motorola razr+ and the motorola edge 50 neo, enriching our everyday engagement with our favorite devices.”
The motorola razr 50 ultra/motorola razr+ and motorola edge 50 neo in the Pantone Color of the Year 2025 will be available in select markets worldwide. For full pricing information and specifications, contact your local PR representative.
Legal disclaimers
MOTOROLA and the Stylized M Logo are registered trademarks of Motorola Trademark Holdings, LLC. PANTONE® and other Pantone trademarks are the property of Pantone LLC in the United States and/or in other countries. All other trademarks are the property of their respective owners. ©2024 Motorola Mobility LLC. All rights reserved.
For years, Apple has relegated text messages with Android users to outdated SMS/MMS technology, leading to frustration for consumers, with the infamous “green bubble” often signaling a subpar experience for cross-platform communication. Now, in a significant move that’s set to reshape the messaging landscape, Apple is finally adopting Rich Communications Services (RCS), the modern messaging standard.
With the rollout of iOS 18, Android and iOS users can now experience more inclusive communications and enjoy high-quality media sharing and more seamless group chats. Apple’s adoption of RCS is a major milestone that benefits the entire smartphone industry, and it’s especially good news if you’re considering a switch from iOS to Android.
In fact, 20% of new motorola razr users have switched from iOS devices, demonstrating growing interest in the flippable form factor, innovative smartphone features, and stylish design. A more seamless messaging experience makes the transition easier than ever.
Whether you’re a current Android user or thinking about switching to a Motorola device, here’s what you need to know:
What’s improving
Apple adopting RCS enables key features like high quality media sharing, read receipts, typing indicators, and seamless group chat management, no matter your device. Android smartphone users have been able to use RCS features for years with Google Messages. Now, users will have the same benefits with cross-platform communications.
Why it matters:
- A modern messaging experience for everyone. Both Android and iOS users will benefit from the improved communication experience enabled by RCS. Features like high-quality media sharing, read receipts, typing indicators, and easy group chat management make cross-platform conversations smoother and more enjoyable for all users.
- A more inclusive digital environment: It shouldn’t matter whether you have the same device as your friends. By increasing the compatibility between messaging platforms, we ensure a more inclusive communication environment for everyone.
- A step towards bridging the digital divide: Universal RCS adoption marks a significant step towards breaking down the digital divide and promoting equality in mobile communication. By eliminating many of the cross-platform messaging quirks that have contributed to the “green bubble” stigma, RCS helps to level the playing field and ensure that all users, regardless of their device, have access to the same advanced messaging features.
There’s More Work To Do
Though progress has been made with RCS, there’s still work to do. There are other RCS texting features that Apple can implement, like reactions to media, or in-line replies, to make conversations between iOS and Android users better for everyone.
In the meantime, celebrate green and blue bubbles becoming friends by making sure your friends with iPhones have the latest OS. Learn more on Instagram, X, Facebook and LinkedIn, and explore more benefits of RCS on android.com.
At Motorola, a Lenovo company, we’re constantly pushing the boundaries of what’s possible with mobile technology, and our latest collaboration with Corning Incorporated takes that mission to a whole new level. By combining our unparalleled innovation with Corning’s expertise in glass technology, we embarked on a unique journey to the North Pole to test the limits of the camera technology and overall durability of some of our newest smartphones —the motorola razr+/ razr 50 ultra and motorola edge 50 ultra.
Motorola followed Po Ki Yuen, a recently retired Corning engineer and adventure photography enthusiast, on his journey to one of the Earth’s most remote and challenging environments. The North Pole expedition was more than an adventure—it was a real-world test of how these cutting-edge devices could perform under extreme conditions. Motorola’s sleek smartphones, equipped with exceptionally durable Corning® Gorilla® Glass, were put to the ultimate test while on this journey: the unpredictable weather of the Arctic.*
“There’s beauty everywhere on the planet, even in the toughest conditions. I want to capture all of it,” said Po Ki. “Not only was the North Pole a physically tough environment, but the remoteness challenged me mentally as well. I was really eager to put these devices and Gorilla Glass to the test.”
“Over the years, Corning’s advanced materials have played a critical role in helping Motorola deliver smartphones that not only combine strength and style but are also built to last”, said Ruben Castano, VP of Design and Consumer Experience at Motorola. “This latest collaboration at the North Pole is a testament to the shared values of our partnership as we push the boundaries of what’s possible when it comes to the performance of our devices in even the most extreme environments”.
Equipped with Corning’s renowned Gorilla Glass, motorola razr 50 ultra/razr+ and motorola edge 50 ultra were better protected from drops and scratches brought on by the inhospitable landscape, ensuring that Po Ki never missed a moment. Whether it was hiking through snow or handling equipment in freezing temperatures, our devices provided Po Ki with a seamless content capture experience.
“Corning and Motorola have a long history of collaborating to create devices that are incredibly durable – no matter where life takes you,” said Dave Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “Whether you’re stepping out of your front door on your daily commute or setting off for a once-in-a-lifetime adventure like Po Ki, Corning has engineered Gorilla Glass to be tough enough to meet the moment.”
In addition to testing the devices’ durability, Po Ki took advantage of his advanced camera technology to capture the stunning landscapes and wildlife. For example, the Photo Enhancement Engine made it effortless to capture perfect photos with every shot. No personal expertise required, it uses AI to simultaneously apply settings from multiple shooting modes into one to deliver peak quality. From gorgeous, high-resolution landscape photos and videos to close-ups of polar bears, Po Ki was able to finetune every image for optimal detail, clarity, highlights, shadows, color, and bokeh, perfectly conveying the vastness and serenity of the Arctic.
The motorola razr 50 ultra/razr+ compact and foldable designs also made them ideal for travel in such an environment. The sleek form factors of the razr+ and razr made them easy to carry on long hikes. Whether folded up in a pocket or used to capture wide Arctic landscapes, the devices proved both beautiful and functional.
Now, Motorola and Corning are excited to bring this epic North Pole adventure to the world through a month-long social media campaign. Starting today, the campaign will showcase Po Ki’s stunning photography and exclusive behind-the-scenes footage. Throughout the campaign, we’ll be sharing stories of durability, photography, and design across our social platforms, highlighting the incredible capabilities of our devices in one of the harshest environments on Earth.
Stay tuned as we take you on a journey to the top of the world, sharing content that demonstrates the power and beauty of Motorola’s latest smartphones.
Legal disclaimers
Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. Corning and Gorilla are registered trademarks of Corning Incorporated. All other trademarks are the property of their respective owners. ©2024 Motorola Mobility LLC. All rights reserved.
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. LENOVO is a trademark of Lenovo. Corning and Gorilla are registered trademarks of Corning Incorporated. All other trademarks are the property of their respective owners. ©2024 Motorola Mobility LLC.
*Results not typical; damage due to exposure and use in such extreme conditions not covered under Motorola’s standard warranty.
AI has opened up a new world of possibilities for innovation at Motorola, giving us more opportunities to take everyday tasks and make them extraordinary. We’ve evolved our approach to AI over the years, but with a continual focus on improving the user experience. moto ai advances this mission to transform the smartphone user experience across three core areas: assist, capture, and create. This means moto ai can take actions to help users get things done effortlessly, empower users to capture the world around them, recall it at a moment’s notice and provide users tools that inspire creativity.
This year at Lenovo Tech World ‘24, we’re taking those three pillars to the next level with new concepts and AI features that truly center around our users’ wants and needs, so they can enjoy everything AI has to offer today and take a glimpse into our vision for the future.
Moto ai offers effortless interaction and personalized assistance
Motorola is exploring what is possible by incorporating Large Action Models (LAM) with the power of moto ai. With this proof-of-concept software, Motorola’s LAM can understand your environment, learn from your behavior to offer personalized responses, and translate natural language into actions and seamlessly execute them on your behalf. The result is a contextually-aware personal assistant, delivering human-like interactions through natural language.
At Tech World ‘24, we showcased how users can state “order me an iced americano”, and moto ai will locate the nearest coffee shop and place the order for them, letting them know when it will be ready for pick up. This can also work for frequent actions like requesting an Uber. Users just say where they want to go, and moto ai will use their location to confirm the ride, and give the user details about the driver, type of car, pick-up spot, and ETA.
As the LAM learns a user’s habits and preferences, the more useful it becomes. In the future, it could automate daily tasks like alarm setting, morning coffee orders, playlist selections and more.
Advanced moto ai features that are personal, collaborative and intuitive
moto ai builds on the years of experience Motorola has embedding AI into many areas of our devices, including camera, battery, display and device performance. At Tech World ’24, Motorola announced that its new moto ai experiences are in beta program. We plan to progressively expand beta invites throughout the year.
The Catch me up prompt helps users save time by providing a prioritized summary of personal communications, so users don’t have to endlessly scroll through the notifications they missed. Prompting to Pay attention helps users recall specific instructions or details without having to write notes or listen to long recordings. It enables recording of conversations or speakers, which is then transcribed and summarized for users to review. And the Remember this command captures live moments or on-screen information when triggered, instantly saving them with smart, AI-generated insights. When a photo is taken, moto ai uses a LLM in the background to pull in key details, context and facts about the captured content. These memories are personal and saved only when the user chooses. They are stored locally and protected on the device. Memories can be recalled anytime with a simple question. It’s like having an intelligent assistant that turns every snapshot into a story waiting to be rediscovered.
As we continue to refine moto ai, we’ll incorporate consumers’ feedback along the way, aiming to create even more personalized experiences that better anticipate needs and make everyday interactions smoother and smarter.
New Smart Connect features that integrate AI, boost productivity and connectivity
When Motorola launched Smart Connect, our vision was to create a seamless multi-device experience by unifying the Motorola and Lenovo ecosystems. At Tech World ’24, we gave a preview of how we’ll take that experience to the next level with AI-powered features that make Smart Connect more intuitive, human and enjoyable.
With Intelligent Awareness, users will effortlessly manage their devices through natural language commands, allowing them to discover, connect, and control everything from smartphones to IoT devices, all within a fully integrated ecosystem. Smart Connect harnesses the power of Hybrid AI, selecting the best AI model for each task to boost both productivity and creativity—whether through Magic Canvas or the AI-powered PC creator zone. This means that through Smart Connect, traditional devices that don’t have built-in AI tools can become AI-enabled as well.
Smart Connect now provides users the ability to seamlessly share personal data across their connected devices.1 Cross-device searches and smart actions, provide users the ability to find and transfer files, launch specific apps and find relevant photos on all connected devices with a simple command. Users can also activate moto ai features directly from their PC with commands like “Catch me up,” providing a quick summary of the most important personal communication notifications.
On top of this, Meta and Motorola are collaborating to extend smartphone capabilities to Quest headsets, meaning users can access messages, their favorite apps and more without removing the headset. In the near future, you’ll see Smart Connect in the Meta Horizon Store – stay tuned.
Smart innovation for today and tomorrow
As AI continues to grow and evolve, Motorola is investing into new features and concepts that are focused on enhancing the user experience on every level. Whether AI is used to simplify difficult or tedious tasks or explore new ideas and nurture creativity, moto ai has the power to transform the smartphone experience and everyone’s lives—and it’s only getting better with time.
Legal disclaimers
MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2024 Motorola Mobility LLC.
- Smart Connect is available on selected smartphones, tablets, and on Windows 10 and 11. Visit the FAQ page for a full list of device and software compatibility. Requires PC app download. PC and mobile device to connect wirelessly must share the same Wi-Fi AP (access point) OR must be connected via USB-C cord.
Expansive partnerships across Motorola and Lenovo designed to reach new audiences and elevate consumer engagement
Through an expansive partnership with the Madison Square Garden Family of Companies, Motorola has opened the door for exciting new opportunities for brand growth and visibility within North America.
Motorola and parent company Lenovo today announced a combined collaboration with MSG Sports, MSG Entertainment, and Sphere Entertainment that leverages MSG’s world-class venues, resources, and properties for One Lenovo brand amplification and the creation of unforgettable consumer experiences.
a comprehensive alliance
From Chicago to New York to Nevada, the multifaceted Motorola partnership will extend our brand’s visibility across the MSG Family of Companies’ venues and digital assets, including commercial spots on MSG Networks and digital boards and marquees both inside and outside The Garden and The Chicago Theatre. Additionally, Motorola will capitalize on the prominent advertising space on the iconic Sphere in Las Vegas. This represents an unprecedented marketing opportunity that will provide substantial visibility and a distinctive, innovative method to display our brand and products to a wide audience.
As an Official Partner of MSG, the Knicks, Rangers, and MSG Networks, Motorola will also become the exclusive title partner of the VIP seating areas at Knicks and Rangers home games. “Celebrity Row presented by motorola razr” will be prominently featured across the premium seats and will gain exposure on social media, The Garden’s center-hung display, and during select Knicks and Rangers broadcasts on MSG Networks throughout the season.
To further engage the sports and lifestyle community and spotlight our newest smartphones, Motorola will also introduce a new VIP Photo Booth backstage for celebrities and spearhead unique influencer activities at games and events held at The Garden.
messages from our executives
“This dynamic collaboration with the MSG Family of Companies furthers Motorola’s momentum in North America by enabling us to forge new connections and expand our presence in some of the world’s most vibrant cities,” said Rudi Kalil, President of Motorola North America. “By leveraging MSG’s world-class venues, resources, and properties, we are opening up new opportunities for brand growth and visibility, and we are setting the stage for unique and unforgettable consumer experiences.”
“With a nearly 150-year history, the world knows Madison Square Garden as a place to experience the unforgettable, so partnering with the Garden and the MSG Family of Companies was a natural choice for Lenovo,” said Ryan McCurdy, Senior Vice President and President of Lenovo North America. “We are thrilled to elevate those unforgettable experiences by bringing our cutting-edge technology solutions to these state-of-the-art properties. Through this multi-year partnership, our iconic brands will work together to enhance the fan experience, reach new audiences through compelling storytelling, all while making a real impact on the community.”
“Partnering with Lenovo and Motorola, two globally recognized technology brands, is a natural fit for the MSG Family of Companies as we continue to push the boundaries of innovation in sports and entertainment across our portfolio,” said Jamaal Lesane, Chief Operating Officer, MSG Sports, who oversees partnerships for the MSG Family of Companies. “Together, we will both further our shared commitment of giving back in meaningful ways to the local communities we serve, and drive significant value for our businesses through high-profile brand exposure opportunities.”
don’t miss a beat
Be sure to watch this strategic partnership come to life by following Madison Square Garden’s Facebook, X, Instagram, and Tik Tok in addition to Motorola’s Facebook, X, Instagram, and Tik Tok.
Berlin, Germany – 5 September 2024 – Formula 1® and Lenovo have today announced the extension of its partnership that will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025. As part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.
As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.
Since 2022, Lenovo technology has been at the heart of F1’s operations as an Official Partner. Through its on-site High-Performance Computing (HPC) solutions, servers and edge devices, Lenovo has been supporting Formula 1 in its delivery of its best-in-class broadcast product, bringing the drama and excitement of F1 to millions of fans around the world, with a truly global team that’s always-on. Lenovo hardware – including laptops, workstations, desktop computers and monitors, as well as tablets and Motorola smartphones – provide F1 staff with high-quality equipment to create engaging, customised content for the sport’s ever expanding and passionate fanbase.
Additionally, Lenovo’s Asset Recovery Service supports F1’s wider sustainability strategy, alongside its efforts to reduce emissions and reach Net Zero by 2030. Lenovo’s Asset Recovery Service helps ensure that retired computing hardware is recycled in a socially and environmentally conscious manner. Since the beginning of the partnership, F1 has sustainably disposed 95% of obsolete hardware, which ultimately helps to reduce costs and mitigate security risks through reliable data destruction with enhanced security.
Throughout the partnership, Lenovo has aimed to integrate smarter technology into the sport. The world’s first kiss-activated trophies at the FORMULA 1 LENOVO JAPANESE GRAND PRIX 2023 and FORMULA 1 LENOVO UNITED STATES GRAND PRIX 2023, along with this year’s laurel wreath design, combining tradition and innovation, elevated the podium celebrations and serve as strong symbols of Lenovo’s drive for purposeful design and cutting-edge technology.
In recent years, F1 has seen a significant growth in popularity, with increased television audiences, record attendance and fan engagement across all platforms. Both F1 and Lenovo share a commitment to sustainability and the exploration of next generation technologies, like Lenovo AI PCs, AI-enabled Motorola smartphones and AR/VR solutions.
Through direct collaboration between F1’s technical teams and Lenovo’s Centres of Excellence, highly innovative solutions are being found to a variety of challenges, such as the use of onsite and Edge Compute AI solutions to improve operational efficiency during live F1 broadcasts. Together, F1 and Lenovo will continue to build on years of successful collaboration to develop the future of the sport.
Stefano Domenicali, CEO and President of Formula 1 said:
“I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Yang Yuanqing, Chairman & CEO of Lenovo, said:
“We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.”
Luca Rossi, President of Intelligent Devices Group, Lenovo, said:
“When we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future. Seeing our high-performance technology implemented across every level of the F1 organization fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.”
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Lenovo
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://lenovo.com and read about the latest news via our StoryHub.
Motorola today announced a multi-year agreement with Learfield – a media and technology company powering college athletics – to become the Official Partner of Alabama Athletics, an Official Partner of Oklahoma Athletics, and an Official Corporate Sponsor of Texas Athletics.
The strategic alliance between Motorola and these powerhouse college athletics departments marks a pivotal step in bolstering our brand presence and accelerating growth throughout North America through student and fan engagement, custom content, and in-venue signage at each of the three campuses.
The partnership will not only drive awareness for the new motorola razr family, but aims to enhance the Motorola brand through innovative campaigns and interactive experiences tailored to the interests and values of today’s younger generation.
an all-star partnership
As part of the partnership, Motorola will team up with Learfield Studios to create several unique branded content series with student-athletes at both Alabama and Oklahoma. Motorola will also create social brand advertising campaigns that will be distributed via each school’s official athletics accounts and digital platforms to further drive brand affinity and product engagement.
To reinforce our commitment to empowering the next generation of stars, Motorola will also fund various NIL (name, image, likeness) activities at all three partner schools, providing Crimson Tide, Sooners, and Longhorn student-athletes with brand ambassador opportunities that support and amplify Motorola’s partnership with their respective schools.
On-site activations will give Motorola an opportunity to connect with students and fans alike at football games at both Alabama and Texas in their premium on-campus gameday locations, Alabama’s Champions Lane and Texas’ Bevo Blvd. In addition, Motorola will reach and engage with broad audiences through digital and static in-venue signage at football, men’s and women’s basketball, and various Olympic sports hosted on each of the three campuses.
words from our leaders
“Strategic partnerships are key to strengthening our brand, and by joining forces with these three prestigious athletic programs, we’re thrilled to engage with passionate students and collegiate fans nationwide,” said Motorola North America President Rudi Kalil. “This collaboration not only expands our reach to a Gen Z audience but also reinforces our commitment to the sports community by supporting the next generation of athletes who are pushing the boundaries in their sports, as we do with our technology.”
“Our partnership with Motorola provides a powerful opportunity to create authentic connections with students and fans of three of the biggest brands in college athletics,” Learfield Executive Vice President Shawn Hegan said. “We are excited to work with Motorola to help advance their brand and showcase the 2024 razr family in the college sports marketplace.”
catch every moment
Don’t miss a single dunk or touchdown as we bring you closer to the action and rising star athletes! Follow Motorola on Instagram, TikTok, Facebook and X for exclusive, behind-the-scenes content and all the highlights.
Hey Chicago, what do you say? The Cubs and Motorola are teaming up today!
Motorola hit a home run with today’s announcement of a multi-year partnership with the Chicago Cubs, bringing an exciting new addition to our North American sports partnership portfolio and strengthening our brand connection with sports fans across the world. This new partnership not only aligns with Motorola’s growth strategy but also opens opportunities to drive consumer engagement with our brand and products.
a grand slam deal
The partnership will bring the iconic Motorola “batwing” logo to all Cubs jerseys, both at home and on the road, which will drive strong visibility for the Motorola brand. The new team jerseys will make their debut tonight at Wrigley Field when the Cubs take on the St. Louis Cardinals.
In addition to being the Cubs’ first-ever Official Jersey Patch Partner, Motorola will have various in-ballpark signage elements, an endorsement deal with Cubs shortstop Dansby Swanson, and fundraiser sponsorship opportunities with Cubs Charities. All of this will allow the Motorola brand to grow and connect with Cubs and sports fans both on and off the field.
To further drive engagement with Wrigley Field attendees, Motorola has a permanent space, the motorola razr room, at Gallagher Way next to the Cubs Team Store (3643 N. Clark St.). Currently, the space houses the Ryne Sandberg pop-up exhibit and offers opportunities to engage with the newest Motorola devices. Come September, the motorola razr room will be transformed into the Chicago Cubs Hall of Fame pop-up exhibit featuring memorabilia from Aramis Ramírez and Kerry Wood’s baseball career.
a message from our executives
“We took great care when it came to selecting a jersey patch partner and are thrilled to welcome back Chicago-based Motorola to the Cubs,” said Cubs Vice President of Corporate Partnerships Alex Seyferth. “When working through the jersey design, we put a lot of effort into making sure Motorola’s logo seamlessly integrated into the Cubs’ uniform, adjusting the colors of the batwing logo to match the Cubs brand. Through this partnership, we’re aligning two iconic Chicago brands through innovation and tradition.”
“As a company committed to innovation and offering unique experiences, Motorola is thrilled to strengthen our North American sports portfolio through this strategic collaboration with the Chicago Cubs,” said Rudi Kalil, President of Motorola North America. “This partnership isn’t just a milestone for Motorola and the Cubs; it represents Motorola’s broader commitment to enhance and grow our brand within the market and drive meaningful engagement with consumers. We’re confident that this partnership will propel us to new heights and further solidify our position in North America.”
keep up with the action
With Motorola also serving as the Official Smartphone Partner of the Cubs and Wrigley Field, the club’s social media channels will capture and post content from the new motorola razr+ smartphone. Follow the action on Facebook, X, Instagram and TikTok, and via #Cubs and #YouHaveToSeeIt.