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Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family

Today, Motorola proudly extends the “Make It Iconic” campaign in North America with “Icons Behind The Icons.” A celebration of the cultural catalysts whose behind-the-scenes brilliance turns moments into movements. From fashion and beauty to sport, and food, these icons are powering moments, movements, and talent, all with the new motorola razr family in hand.

Make It Iconic is more than a brand platform, it has become a rallying cry for trendsetters and doers. With “Icons Behind The Icons,” Motorola turns the spotlight toward visionaries who empower others to shine, with the support of razr and moto ai to make it iconic in their own right. 

At its core, the campaign explores a powerful truth: behind every iconic moment, there’s someone or something, making it all possible. Featuring the latest razr family, powered by cutting-edge AI and iconic foldable design, this campaign celebrates those who push boundaries and challenge convention.

“Icons Behind The Icons” kicks off with a celebration of sport during one of the most anticipated global tennis moments of the year. At the heart of the story is world-renowned tennis coach Patrick Mouratoglou, mentor to legends like Serena Williams, Stefanos Tsitsipas, Coco Gauff, and Naomi Osaka. The creative offers an exclusive look into how he uses the motorola razr ultra to support performance, strategy, and success—both on and off the court. From curating match-day playlists with Playlist Studio to using Catch Me Up for quick summaries of missed notifications, Mouratoglou showcases how the motorola razr ultra’s features support him throughout each match, blending design and performance to meet the demands of elite competition.

 

“Greatness at a Grand Slam may look effortless but behind the champion is a team working relentlessly to make it all possible,” said campaign star Patrick Mouratoglou. “My motorola razr ultra keeps me connected, organized, and ready for whatever comes next. It’s more than my phone, it’s a tool that I rely on to perform my best for my champions.”

Icons Behind The Icons by motorola razr feat. Patrick Mouratoglou

As the campaign unfolds, Motorola will unveil three additional “Icons Behind The Icons” chapters across Fashion, Beauty, and Food, featuring renowned creators and innovators driving their industries forward and powering their creative process with the motorola razr family. 

“With the Icons Behind The Icons campaign, we’re celebrating icons who are not typically in the spotlight and highlighting how the razr enables them to be prepared for iconic moments in their category,” said Maria Jose Martin, Motorola’s North America Marketing Director. “The motorola razr family has always represented bold design and innovation, and now it’s standing alongside the culture catalysts driving what’s next. At Motorola, we’re proud to support the doers, makers, and changemakers shaping the future from the background.”

Like the motorola razr family, these individuals are powered by creativity. Whether coaching champions, directing fashion, redefining beauty, or reimagining food, they don’t just shape culture—they drive it. And through it all, the motorola razr ultra is their trusted companion, blending style, performance, and AI to keep pace with their vision.

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Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family
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Users of the motorola razr 60 ultra/motorola razr ultra and motorola edge 60 pro can now enjoy camera optimization on Instagram

Motorola users now have new ways to share their social-ready images on Instagram, perfect for photographers and creatives alike. 

On the motorola razr 60 ultra/motorola razr ultra, Instagram now supports the laptop mode, which means users can fully take advantage of the device’s camera Flex View positions. This gives consumers access to new angles, hands-free selfies and vlog-style videos, directly through the app. Users can also post their beautifully-vibrant photos with Ultra High Dynamic Range (UHDR) on Instagram, which offers brighter highlights, deeper shadows and fuller tones. Thanks to this third-party optimization, images taken on one’s razr can be shared to Instagram with the same UHDR image quality they see on their phone. Users can also capture UHDR images within the Instagram app directly. 

For motorola edge 60 pro users, they can now take a photo in the Motorola camera app, and post on Instagram with the vivid colors of UHDR. This enhancement produces ultra-radiant photos for more vibrant, shareable posts.

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Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family
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Motorola introduces The Brilliant Collection with Swarovski® crystals, where tech meets lifestyle luxury

Overview

  • Motorola and Swarovski team up to launch The Brilliant Collection
  • New motorola razr and moto buds loop will be available in new PANTONE Ice Melt accented with Swarovski crystals
  • The Brilliant Collection is the first in a series of Motorola Collections, curated sets of devices tied together by a unifying theme

Motorola and Swarovski share a passion deeply rooted in innovation, craftsmanship, and iconic heritage. Earlier this year, the launch of the moto buds loop with Sound by Bose and Swarovski crystals marked the beginning of an exciting new partnership between Motorola and Swarovski, a bold convergence of cutting-edge technology and refined luxury to create an audio wearable that doubles as a fashion statement. Now, we’re introducing an exclusive collection that redefines the intersection of technology and jewelry: The Brilliant Collection

Motorola Collections are thoughtfully curated sets of select devices connected through inspired themes, cohesive design languages, or impactful brand collaborations. With every collection, Motorola will spotlight elite craftsmanship, purposeful innovation, and unexpected pairings that redefine how personal technology looks and feels. This debut collection brings together the motorola razr and moto buds loop, encrusted with crystals by Swarovski, in a radiant showcase of how fashion and function can shine in perfect harmony. 

The motorola razr, accented with dazzling Swarovski crystals, stands as the epitome of meticulous craftsmanship and timeless luxury. Featuring a shimmering leather-inspired finish in a 3D quilted pattern in mesmerizing PANTONE Ice Melt, this device showcases 35 precisely hand-positioned Swarovski crystals, including a larger one with 26 facets on the hinge, delivering vibrant and sparkling brilliance. Even the volume keys feature a crystal-inspired design that adds an extra touch of elegance. The iconic razr design has always turned heads—now every crystal elevates its instantly recognizable silhouette, transforming it into a couture creation that radiates confidence and commands attention from every angle. And to keep it all safe and stylish, there’s even a premium crossbody case to match.

First launched in stunning French Oak as a standalone partnership, moto buds loop will now be available in another exquisite colorway in jaw-dropping Ice Melt. Enjoy crystal-clear audio with Sound by Bose that sparkles as brilliantly as the Swarovski crystals, effortlessly blending exceptional sound quality with distinctive personal style. The open-ear form allows users to stay connected to their environment, perfect for commuting, running, or simply going about their day—the perfect way to experience great sound while still being connected to the world around you. And the sleek, lightweight frame and refined silhouette are crafted to fit securely and comfortably on the outer ear, ideal for extended wear without fatigue that looks just as good as it feels.

With the launch of The Brilliant Collection featuring Swarovski crystals, we’re celebrating brilliance in every sense, where fashion-forward design and intelligent technology converge to not only meet the tech needs of our users, but also mirror their lives, styles and values. This dazzling collaboration is just the beginning for Motorola Collections, with limited quantities available and more curated device collections to come soon.

AVAILABILITY

This limited edition collection will be available in most markets globally. For local price information and availability, please contact your local PR team.

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Say hello to Motorola’s latest 2025 product lineup

At Motorola, our strategy is centered on creating devices that seamlessly integrate into everyday life—where fashion meets function and style meets technology. We believe technology is an extension of who we are, and it will allow people to express their individuality. That’s why we are committed to building tech that empowers people, including an incredible ecosystem of devices, like smartphones, watches, earbuds, PCs and tablets, with groundbreaking innovations like AI. 

Today, we’re incredibly excited to expand our AI-capable portfolio of devices and introduce the newest additions to our ecosystem, including new razr devices that feature an iconic design, enhanced durability and massive external displays, a new edge family with quad-curved displays, ground-breaking imaging technology and perfectly balanced mobile experiences, and two moto things devices that seamlessly integrate within the motorola ecosystem—the new moto watch fit and our first ever open-ear earbuds, the moto buds loop. Plus, we’re rolling out meaningful updates to our moto core features and several exciting partnerships with these devices. Say hello to the newest tech coming from Motorola!

new motorola razr series

motorola edge 60 series

moto ai

moto things

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Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family
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The new generation of motorola razr is here with the most powerful flip phone in the world, elevating every experience with moto ai

Overview

  • The next generation of razr lets users explore the full power and capabilities of moto ai
  • The new razr 60 ultra/razr ultra is the most powerful flip phone in the world1 thanks to the industry- leading 3nm Snapdragon® 8 Elite Mobile Platform and has the fastest charging ever on a flip phone2
  • The iconic razr design gets an upgrade with stunning new colors and luxurious finishes, plus improved durability with a redesigned hinge and improved dust and underwater protection17
  • These phones deliver some of the most advanced flip camera systems on a flip phone and are the first ever to have Pantone Validated™ and Pantone SkinTone™ Validated approvals3
  • The new moto buds loop and moto watch fit round out the full razr experience in style

The razr family has always embraced boldness and self-expression, and our next generation of showstopping flip phones is no exception. Users get to explore the full power and capabilities of moto ai, which elevates every experience to boost creativity and productivity.4 The iconic flip design is better than ever, with both motorola razr 60 ultra/motorola razr ultra and motorola razr 60/motorola razr boasting the largest, most vibrant flip phone screens and the most intelligent and interactive external displays in the world. Both phones come in an array of premium materials and finishes, with completely one-of-a-kind options like the first foldable with a wood finish and the first phone ever crafted with Alcantara, the results of a creative collaboration with the iconic Italian brand. Each phone features delightfully unexpected colors thanks to our exclusive partnership with Pantone. The compact, resilient form factor has a redesigned titanium-reinforced hinge and IP48 dust and underwater protection17 that make these our most durable flip phones ever. And with cutting edge camera systems stacked with powerful hardware and intuitive software, there’s nothing you can’t do with a razr in your pocket.

Stay one step ahead with moto ai

moto ai is also revolutionizing everyday tasks, evolving beyond a traditional assistant into a proactive, intuitive companion. The new razr family will offer the first set of advanced moto ai prompts, Catch Me Up,5 Pay Attention, and Remember This, which have evolved thanks to consumer feedback. 

Now, we’re bringing even more captivating experiences to the newest generation of razr, all accessible right from the external display. Giving users recommendations in real-time, Next Move recognizes what’s on the screen, like a new recipe or trip itinerary, and offers suggestions for next steps. This could include saving important details to recall later, generating a cooking-themed playlist with Playlist Studio, or tapping into Image Studio6 for an image, avatar, wallpaper, or sticker that’s inspired by their upcoming trip. With Smart Connect with AI, users can pull up these items with a simple voice or text command like “show me this on my TV,” and stream to a TV,7 mirror to a PC or tablet,8 or launch a multitasking hub. Plus, the power of Gemini and Gemini Live are accessible right from razr’s external display, for creative planning and problem solving.

On motorola razr 60 ultra/razr ultra, users can also press the dedicated AI Key to easily access moto ai from anywhere. Plus, when the razr 60 ultra/razr ultra is in stand or tent mode, users can go handsfree and enable Look & Talk with just a glance and converse with moto ai to answer quick questions, summarize notifications or transcribe conversations. 

These intuitive features are powered by the industry-leading 3nm Snapdragon® 8 Elite Mobile Platform on the razr 60 ultra/razr ultra to make it the most powerful flip phone in the world,1 unlocking the full potential of moto ai. The blazing-fast Qualcomm® Oryon CPU fuels an astounding 45% boost in CPU performance.9 Plus, the new Qualcomm Adreno GPU elevates graphics-rich gaming by 40%.10

As the first flip phone with the new MediaTek Dimensity 7400X processor, motorola razr 60/motorola razr is primed for improved AI performance. Featuring impressive power efficiency and next‑gen capabilities, this processor boosts AI performance by as much as 15% compared to the previous generation.11

Iconic design meets ultimate durability

Undeniable style meets class-leading engineering with the next generation of razr, boasting a more durable construction and debuting the boldest colors and most luxurious finishes yet, completely unlike any other foldable on the market. 

razr 60 ultra/razr ultra is available in four unique finishes: luxurious soft-touch Alcantara, real wood, luxe satin-inspired finish, and our durable leather-inspired finish. Widely used in luxury items, Alcantara is being introduced to the smartphone industry for the first time, exclusively on the motorola razr 60 ultra. Made in Italy, Alcantara is soft to the touch, comfortable to hold, and easy to grip, and has a certified commitment to sustainability and obtained the much-coveted Carbon Neutrality certification since 2009.12 The real wood inlay is FSC-certified13 and sourced from certified forests and other controlled sources managed with practices like selective logging, maintaining biodiversity, and replanting trees after harvesting. Each material is paired with a specially curated Pantone Color—naturally inspired PANTONE Scarab, primal PANTONE Mountain Trail, youthful PANTONE Cabaret, and fiery PANTONE Rio Red.

With motorola razr 60/motorola razr, choose from a durable leather-inspired finish, sophisticated nylon-inspired finish, or lightweight Acetate that brings a one-of-a-kind texture unique to each device. Users can express themselves with four on-trend colors: PANTONE Gibraltar Sea, PANTONE Spring Bud, PANTONE Lightest Sky, and PANTONE Parfait Pink.These phones aren’t just beautiful, they’re built to give users the peace of mind to explore more and worry less. A new titanium-reinforced hinge plate that’s 4x stronger than surgical-grade stainless steel14 is designed to withstand up to 35% more folds than the previous generation.15 The new hinge, paired with resilient Ultra Thin Glass, creates a 30% smoother display that’s the smoothest razr display to date.16 Engineered with minimal gaps and integrated brush filters, both of these phones have IP48 dust and underwater protection to withstand submersion in 1.5 meters of fresh water for up to 30 minutes and protect against dust.17

Most immersive, vibrant flip phone screens

All the best experiences are right at users’ fingertips, even when the phone is closed. Both razrs grant instant access to everything that matters on the external displays, and users can customize them to their liking with dedicated panels for contact info, streaming music, communication apps, in-depth views of the weather, and more. Get access to Catch Me Up and Pay Attention from the external display, or go handsfree and enable Look & Talk to instantly start a conversation with moto ai with just one glance.18

razr 60 ultra/razr ultra provides the ultimate viewing experience—whether the phone is open or closed—with the industry’s largest and most vibrant flip phone screen on the inside, and the most intelligent and interactive external display on any flip phone. With 20% narrower bezels, users can flip open the device and enjoy a massive 7.0” pOLED display that brings videos and games to life in Super HD, with an even higher resolution than the previous generation of razr for sharper detail and less pixelation. Plus, the razr 60 ultra/razr ultra is the world’s first flip phone with a Pantone Validated display, so users can enjoy authentic and vivid images that are true-to-life. 

The 4.0” interactive external display offers the boldest experience possible, with a full view that’s 40% larger than other flip phones. And razr 60 ultra/razr ultra is the first flip phone with Corning® GorillaTM Glass Ceramic, the toughest external display on any razr with 10X better drop performance, so users can rest easy knowing they’re protected from scratches and scuffs.19

On the motorola razr 60/motorola razr, experience deeper blacks and over a billion colors on a vivid 6.9” pOLED HDR10+ display. The immersive 3.6” external screen also lets users access their favorite apps all in one spot.

Cutting edge flip camera systems

Whether they’re into pro-level content creation or capturing candid memories, users of the new razr family will enjoy the most advanced camera systems with intuitive hardware and software to ensure the perfect shot every time with minimal effort. Plus, they can confidently capture the world as they see it with true-to-life Pantone Validated color and skin tones, the first time this certification has ever been featured on a flip phone. The razr remains the best phone for content creators thanks to its Flex View positions that transform the device into a tripod, gestures that allow for hands free selfies and group shots, and the preview function on the external display that ensures subjects look their best. And when capturing video, users can flip the device into the retro-feeling camcorder mode to instantly capture video. 

razr 60 ultra/razr ultra offers the most advanced flip camera system in the world, powered by moto ai and the world’s first triple 50MP camera system on a flip phone. An ultra-wide lens gives users more ways to capture the world around them with the added flexibility of high-resolution Super Zoom for those far away shots. Available for the first time on Motorola smartphones, capture, edit, and watch videos in stunning Dolby Vision®. Embraced by the world’s top filmmakers and storytellers, Dolby Vision delivers astonishing brightness, incomparable contrast, and captivating color to retain the creative intent and transform content with rich cinematic detail. Dolby Atmos® is also supported, providing an immersive sound experience that reveals greater depth, clarity, and details.

motorola razr 60/motorola razr users get to enjoy a standout 50MP camera system that offers flagship-worthy shots at a more accessible price point, complete with a 13MP ultra-wide and Macro Vision lens for added creativity.

moto ai brings these device’s exceptional camera hardware to the next level, adding a cinematic effect to everyday moments. For every photo taken on the new razr family, the AI-powered Photo Enhancement Engine delivers improved dynamic range, reduces noise, and captures the finer details in each photo for peak quality without the user needing to mess with settings. Signature Style uses AI to learn users’ preferences based on the pictures they choose, then automatically adjusts their photos to ensure they align with their personal aesthetic—no manual adjusting needed. On motorola razr 60/motorola razr, adaptive stabilization lets users take stable videos, regardless if they’re riding a motorcycle or shooting content from a moving car, and on motorola razr 60 ultra/razr ultra:

  • Group Shot20 automatically captures multiple frames within a second, seamlessly blending them together to ensure everyone has their eyes open for frameable shots.
  • Action Shot helps users get blur-free photos of friends while they’re on the move, adjusting the shutter speed automatically based on different lighting conditions.

Bigger batteries, faster charging

With larger battery capacities, super-fast charging speeds, and more ways to power up, the next generation of razr is able to keep up no matter what.

razr 60 ultra/razr ultra delivers over 36 hours of battery life on a single charge21 with the massive 4700mAh battery. Its Snapdragon® 8 Elite Mobile Platform has a dedicated AI processing engine that boosts performance without compromising on power efficiency. When users do need power, they can enjoy the fastest charging on a flip phone22 and get power for the entire day in just 8 minutes24 using 68W TurboPower™ charging. For even more ways to power up fast, they can rely on 30W wireless charging that’s 2X faster or share power with other devices using reverse charging.26

With over a full day of battery life21 thanks to a massive 4500mAh battery, motorola razr 60/motorola razr has users covered too. 30W TurboPower™ provides power for the day in 15 minutes,25 or enjoy the flexibility and freedom of 15W wireless charging.26

More ways to make the most of razr

Rounding out the full razr experience with seamless additions to anyone’s lifestyle are two new additions to the Moto ecosystem: the moto buds loop and moto watch fit. The moto buds loop with Sound by Bose are Motorola’s first open-ear earbuds, blending style, comfort, and cutting-edge technology for premium audio quality that make a statement. And for those who are always on the move, the moto watch fit is designed to seamlessly integrate with razr, helping users to stay on top of their fitness goals and never miss a beat.

And now razr 60 ultra/motorola razr ultra can unlock a smarter, more convenient driving experience. With Android’s digital car key on BMW and MINI models,  users can unlock and start their vehicle with just a tap thanks to NFC (Near Field Communication) technology, or use BMW Digital Key Plus, which utilizes ultra-wideband (UWB) technology to automatically unlock the car as you approach.

Availability

In the United States, the new razr ultra will be available for pre-order at Best Buy, Amazon.com, and motorola.com on May 7 and on-sale universally unlocked on May 15 (MSRP: $1,299.99). The device will also be available at AT&T and T-Mobile on May 15.27 In Canada, the new razr ultra will be available for pre-order on motorola.ca and Rogers on May 7 (MSRP: $1,899.99), with subsequent availability at motorola.ca on May 15 and Rogers on June 3.27

In the United States, the new razr will be available for pre-order at Best Buy, Amazon.com, and motorola.com on May 7 and on-sale universally unlocked on May 15 (MSRP: $699.99).27 The device will also be available at T-Mobile, Metro by T-Mobile, Cricket Wireless, Verizon, Visible, Total Wireless, Straight Talk, Xfinity Mobile, Consumer Cellular, Google Fi Wireless, UScellular, Cox Mobile, Optimum Mobile, and Spectrum on May 15, and Boost Mobile in the coming months. In Canada, the new razr will be available for pre-order on motorola.ca and select carriers on May 7 (MSRP: $999.99), with subsequent availability at motorola.ca, carriers and retailers on May 15.27

The new moto buds loop and moto watch fit will be available in North America in the coming months. Pricing information will be shared closer to availability.

For price information and availability in other regions, please contact your local PR team.

Our commitment to sustainability

Motorola is working to provide smarter technology that builds a brighter future while achieving sustainability goals as part of Lenovo Group. With this in mind, the new razr devices incorporated a range of recycled materials into the phone’s design, including recycled aluminum, post-consumer recycled (PCR) plastics, and ocean-bound Polyethylene Terephthalate (OBP), responsibly sourced from coastal regions to divert plastic waste from entering oceans. The plastic used in the front camera bracket of razr 60 ultra/razr+ contains a minimum of 70% recycled content, consisting of 65% post-consumer recycled plastics and 5% ocean-bound Polyethylene Terephthalate (PET), which has been independently verified by third parties in accordance with ISO 14021. Beyond the design efforts, the razr 60 ultra/razr+ earned the EUs top Class A Energy Efficiency rating, powered by an ultra-low-consumption display and intelligent software optimization.

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Motorola unveils “Icons Behind The Icons,” a new chapter of the “Make It Iconic” campaign celebrating cultural catalysts powered by the razr family
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Motorola and Paris Hilton Redefine Iconic with a Limited-Edition Razr+ Collection

Available in limited quantities, the new motorola razr+ Paris Hilton Edition features a bold design, exclusive accessories, and a personalized touch from the ultimate style icon

 

Nearly two decades after the iconic Motorola Razr V3 fused technology with fashion, Motorola and Paris Hilton are back together for an even bolder venture. Introducing the new motorola razr+ Paris Hilton Edition – a meticulously crafted statement piece for those who love sliving in style. 

Designed to captivate and charm, this collaboration brings together the timeless elegance of the motorola razr+ and the glamorous flair of Paris Hilton. For $1,199.99, this limited edition collection provides everything you need to channel your inner-icon, including:

  • A motorola razr+ in a new Paris Pink colorway, featuring Paris Hilton’s autograph and her iconic “That’s Hot” phrase engraved on the device hinge
  • Dazzling accessories – including a case and two strap options –  to complement any style
  • Exclusive Paris-inspired ringtones, alerts, and wallpapers
  • Custom-designed packaging with a personalized message from Paris Hilton

Act quickly to secure your piece of this limited release. Available in very limited quantities, this exclusive collection is expected to sell out fast!

Pretty in Paris Pink: A Bold New Shade with Timeless Elegance

The new motorola razr+ Paris Hilton Edition features a striking new Paris Pink shade paired with a luxurious vegan leather finish, offering a bold yet sophisticated statement. Each device has Paris’ signature engraved on the back of the device along with her iconic “That’s Hot” tagline engraved on the hinge. This personal detail makes each phone as iconic as its muse.

Elevate Your Style: Exclusive Accessories Designed to Turn Heads

This special edition product comes bundled with a vegan leather case in the new Pink Icon colorway, also complete with Paris’ autograph. It’s coupled with two dazzling wrist strap options to help elevate any look: Pink Sparkle for a touch of glamour or Pink Vegan Leather for those who value effortless style.

    

Sliving Sounds: Personalize with Paris Ringtones and Alerts 

The motorola razr+ Paris Hilton Edition is just as iconic on the inside as it is on the outside. If you’re tired of the standard ringtones or notification pings, say hello (moto) to something fresh with some playful Paris twists. 

The limited edition collection comes with ten exclusive Paris Hilton-inspired ringtones and notification sounds and thirteen of the icon’s favorite wallpapers, designed to bring her signature style and energy straight to your device. From her spin on the iconic “Hello Moto” ringtone to playful sound effects like her famous “That’s Hot” tagline, these tones will keep you in the spotlight with every call, text, or alert.

Iconic Packaging: Signed, Sealed and Delivered by Paris 

Each limited-edition package comes wrapped in a custom-designed sleeve, a keepsake that’s as stylish as the phone itself. This packaging features a personalized message from Paris Hilton, making it a must-have for fans of fashion, tech, and luxury.

Always an Icon: motorola razr+ Features You Know and Love

Just like Paris, the motorola razr+ embodies a perfect blend of style and innovation that’s simply unmatched, and the limited edition collection boasts all the same features you know and love about the device. This includes its iconic flip design, giving you new ways to interact, capture, and create. Featuring the largest, most intelligent external display of any flip phone, you can respond to messages, take Paris-approved selfies, or access Google Gemini – all without flipping the phone open. Now, that’s hot!

Availability and Pricing 

Starting February 13, the motorola razr+ Paris Hilton Edition will be available for $1,199.99 exclusively on Motorola.com, in limited quantities. 

So hurry! Don’t miss your chance to own this iconic piece of fashion and tech history – embrace your inner icon and make a statement this season of love with the motorola razr+ Paris Hilton Edition.

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Motorola is the first and only to craft smartphones in the luxurious Pantone Color of the Year 2025, PANTONE 17-1230 Mocha Mousse

Overview

  • The motorola razr 50 ultra/motorola razr+ and motorola edge 50 neo will be available in Mocha Mousse, continuing Motorola’s multi-year partnership with Pantone
  • To evoke the sense of nature, these special edition devices feature a soft inlay with coffee grounds applied to it

The search for harmony filters through every aspect of our lives. We find immense joy in simple pleasures, and this “treating yourself” can take multiple forms. Whether indulging in a sweet treat, a seasonal latte or nature walks, we comfort ourselves by cultivating “me moments.” Taking time for ourselves brings contentment and balance. It also allows us to better tune into the world around us. This is the inspiration behind Pantone Color of the Year 2025, PANTONE® 17-1230 Mocha Mousse, a warming brown hue that hints at the delectable quality of cacao, chocolate and coffee and appeals to our desire for comfort. Motorola’s latest devices, the motorola razr 50 ultra/motorola razr+ and motorola edge 50 neo, are dipped in this mocha shade.

For years, Motorola and Pantone have celebrated the Pantone Color of the Year, which reflects cultural trends happening around the world. Sophisticated and lush but not pretentious, The Pantone Color of the Year 2025, Mocha Mousse, extends our perception of the color brown. It transforms the shade from humble and grounded to aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete yet tasteful touch of glamor. 

Of this year’s color and continued partnership, Ruben Castano, Vice President of Customer Experience and Design at Motorola, said, “Mocha Mousse reinforces the importance of savoring the moment—a reminder to indulge in life’s simple pleasures. Mocha Mousse also inspired us to create a new soft inlay composed of coffee grounds. Its warm and comforting essence embodied the sensory nature of this shade.”

Chosen to represent Mocha Mousse globally, the motorola razr 50 ultra/motorola razr+ is bold and tasteful. Its iconic, flippable design gives users a dose of feel-good nostalgia while making a statement. And its massive external display lets them create and collaborate as much or as little as they want. This includes using the camera in Flex View to snap memories in a variety of ways. It’s instant, too, as the camera opens with a simple twist-twist of one’s wrist.

The motorola edge 50 neo follows suit with a durable yet harmonious design that is protected yet luxe. It’s the perfect fusion between art and technology, creating a balanced smartphone experience that charms and delights. 

“We applied Mocha Mousse to two different devices because this color is incredibly versatile and stylish. This gives our customers more options for connection, joy and self-expression. We are extremely proud of the products that carry the Pantone Color of the Year 2025 and our multi-year strategic partnership with Pantone,” said Castano.

Both devices reflect the soft warmth and sensorial nature of the color, encouraging users to partake in self care and life’s simple pleasures. 

“The growing movement to align ourselves more closely with the natural world is exquisitely expressed by Motorola in the devices they created using Pantone Color of the Year 2025,” Laurie Pressman, Vice President of the Pantone Color Institute, said. “Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse artfully brings the virtual and physical worlds closer together by introducing an intimacy and sensorial dimension into the motorola razr 50 ultra/motorola razr+ and the motorola edge 50 neo, enriching our everyday engagement with our favorite devices.”

The motorola razr 50 ultra/motorola razr+ and motorola edge 50 neo in the Pantone Color of the Year 2025 will be available in select markets worldwide. For full pricing information and specifications, contact your local PR representative.

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Pushing Boundaries: Motorola and Corning’s North Pole Expedition

At Motorola, a Lenovo company,  we’re constantly pushing the boundaries of what’s possible with mobile technology, and our latest collaboration with Corning Incorporated takes that mission to a whole new level. By combining our unparalleled innovation with Corning’s expertise in glass technology, we embarked on a unique journey to the North Pole to test the limits of the camera technology and overall durability of some of our newest smartphones —the motorola razr+/ razr 50 ultra and motorola edge 50 ultra.

RAZR 50 ULTRA in the North Pole

Motorola followed Po Ki Yuen, a recently retired Corning engineer and adventure photography enthusiast, on his journey to one of the Earth’s most remote and challenging environments. The North Pole expedition was more than an adventure—it was a real-world test of how these cutting-edge devices could perform under extreme conditions. Motorola’s sleek smartphones, equipped with exceptionally durable Corning® Gorilla® Glass, were put to the ultimate test while on this journey: the unpredictable weather of the Arctic.*

“There’s beauty everywhere on the planet, even in the toughest conditions. I want to capture all of it,” said Po Ki. “Not only was the North Pole a physically tough environment, but the remoteness challenged me mentally as well. I was really eager to put these devices and Gorilla Glass to the test.” 

“Over the years, Corning’s advanced materials have played a critical role in helping Motorola deliver smartphones that not only combine strength and style but are also built to last”, said Ruben Castano, VP of Design and Consumer Experience at Motorola. “This latest collaboration at the North Pole is a testament to the shared values of our partnership as we push the boundaries of what’s possible when it comes to the performance of our devices in even the most extreme environments”.

Equipped with Corning’s renowned Gorilla Glass, motorola razr 50 ultra/razr+ and motorola edge 50 ultra were better protected from drops and scratches brought on by the inhospitable landscape, ensuring that Po Ki never missed a moment. Whether it was hiking through snow or handling equipment in freezing temperatures, our devices provided Po Ki with a seamless content capture experience.

pictures of landscapes in the North Pole, taken with the motorola razr 50 ultra/ razr+ and edge 50 ultra
Taken with the motorola razr 50 ultra/ razr+ and edge 50 ultra

“Corning and Motorola have a long history of collaborating to create devices that are incredibly durable – no matter where life takes you,” said Dave Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “Whether you’re stepping out of your front door on your daily commute or setting off for a once-in-a-lifetime adventure like Po Ki, Corning has engineered Gorilla Glass to be tough enough to meet the moment.” 

In addition to testing the devices’ durability, Po Ki took advantage of his advanced camera technology to capture the stunning landscapes and wildlife. For example, the Photo Enhancement Engine made it effortless to capture perfect photos with every shot. No personal expertise required, it uses AI to simultaneously apply settings from multiple shooting modes into one to deliver peak quality. From gorgeous, high-resolution landscape photos and videos to close-ups of polar bears, Po Ki was able to finetune every image for optimal detail, clarity, highlights, shadows, color, and bokeh, perfectly conveying the vastness and serenity of the Arctic. 

a picture of the landscape in the North Pole, taken with the motorola razr 50 ultra/ razr+
Taken with the motorola razr 50 ultra/ razr+

The motorola razr 50 ultra/razr+ compact and foldable designs also made them ideal for travel in such an environment. The sleek form factors of the razr+ and razr made them easy to carry on long hikes. Whether folded up in a pocket or used to capture wide Arctic landscapes, the devices proved both beautiful and functional.

a picture of a person capturing an image with the razr 50 ultra in the North PoleNow, Motorola and Corning are excited to bring this epic North Pole adventure to the world through a month-long social media campaign. Starting today, the campaign will showcase Po Ki’s stunning photography and exclusive behind-the-scenes footage. Throughout the campaign, we’ll be sharing stories of durability, photography, and design across our social platforms, highlighting the incredible capabilities of our devices in one of the harshest environments on Earth.

Stay tuned as we take you on a journey to the top of the world, sharing content that demonstrates the power and beauty of Motorola’s latest smartphones.

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Your razr, your way: All the ways to customize the 2024 razr family

The motorola razr 50/motorola razr and razr 50 ultra/razr+ don’t just bring cutting-edge tech to the table—they’re also the ultimate accessory with more opportunities than ever to make your razr uniquely yours.

Eye-catching wallpapers and screensavers

Get creative and build your own screensaver using Desk Display. Whether you’re working hard and need to let your teammates know to “do not disturb”, or want to set a carousel of your favorite quotes for inspiration, you can use any text and image you want for a unique standby screen. moto ai also lets you make a one-of-a-kind wallpaper from scratch. With Style Sync, you can snap a photo of your outfit and receive multiple unique wallpapers to choose from that will match your mood for the day. Or describe your dream wallpaper in a text prompt and get a stunning image in return with Magic Canvas.

Brand new clock faces + lock screen themes

New clock faces give you even more ways to show off your personality on the external display. Pick a different Home and Lock screen or keep them the same—the possibilities are endless. Feature your favorite photos, and add a little extra flare with distinctive fonts and color options. With plenty of attention-getting themes to choose from on the external display, you can try a different look every day of the week depending on your mood.

More panels for the external display

Now there are even more panel options to customize your external display. Need to check the weather before heading out? Easily access the redesigned panel without needing to open your phone. Can’t go without listening to music? The Spotify panel and new Bose panel keeps your favorite playlist at your fingertips.

Mix and match protective cases

The razr 50/razr and razr 50 ultra/razr+ come in bold, stunning colors right out of the box, but you can take your look to the next level with Motorola’s protective cases. The in-box case1 offers lightweight protection with minimal bulk and maximum style, and the crossbody case2 made of soft yet durable vegan leather makes a statement with a fashionable carrying strap. Match the case to your phone for a cohesive look, or mix it up with different parts for a combination that’s all your own.

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Discover the power of AI-enhanced photography with the razr 50 ultra/razr+

The new motorola razr 50 ultra/motorola razr+ brings the razr family its most advanced camera technology to date. Featuring top-notch hardware like a 50MP high-resolution main camera system and a 50MP telephoto lens combined with immersive software experiences like moto ai capabilities and Google Photos AI-powered editing features, the device elevates the photography game to a new level. To help users discover the power of the razr 50 ultra/razr+’s AI-enhanced camera experience, we’re breaking down some of our favorite camera features on the device:

Versatility with Flex View positions

The razr 50 ultra offers a wide range of Flex View positions, enabling hands-free capture and shake-free recording. For example, with camcorder mode users can fold the phone horizontally, making it easy to zoom, stop, or start recording with just a thumb. Plus, Dual Preview lets your friends get a sneak peek at how they look through the immersive external display. Camcorder mode also supports a 9:16 aspect ratio, perfect for creating social media ready content, and includes adaptive stabilization, ideal for filming while on the move.

Flex View also lets the phone stand on its own at any angle, including Tent & Stand, which makes it perfect for taking hands-free selfies or steady timelapse videos without a tripod.

Instant photo enhancements with moto ai

For those looking to elevate their photo game instantly, several moto ai camera capabilities are included in the device. The razr 50 ultra is equipped with features like Action Shot, which adjusts shutter speed and illumination based on lighting conditions, perfect for capturing dynamic moments like jumping or sports. Long Exposure allows for artistic light trails or smooth waterfalls with a single tap. And Super Zoom, powered by an AI-based machine learning algorithm, enhances details even when shooting from a distance. Each of these features makes it simple to take professional-level photography, without the professional or needing to adjust manually settings.

Photo Booth Mode

The razr 50 ultra integrates Photo Booth mode on its external and internal cameras, perfect for more impromptu photoshoots. This feature stitches together four photos into a ready-to-share collage and a simple palm gesture triggers a countdown, making it easy for users to know when to pose, ensuring they get the best shots every time.

Perfect shots, every time

The Photo Enhancement Engine algorithm uses RAW data to create detailed, balanced photos. In low-light settings, the 50MP main camera combines Quad Pixel, OIS, and instant all-pixel PDAF for beautifully clear images. The 32MP front camera boasts state-of-the-art features, giving users a confidence boost with every shot.

The motorola razr 50 ultra is more than just a smartphone; it’s a powerful tool for capturing and creating stunning visual content. Whether it be an aspiring photographer or a love for taking beautiful photos, this device is designed to elevate the user’s camera experience to the next level.

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