Each year, April 22nd marks an important day for our planet – Earth Day – a day dedicated to honoring the achievements of the environmental movement and raising awareness of the need to protect Earth’s natural resources for future generations. As a global technology powerhouse operating in markets across the globe, we fully understand the role we have in raising awareness and taking action to help protect our planet. In 2021, we announced a set of long-term KPIs that will help to do so, including achieving a 30% improvement in the energy efficiency of our mobile phones by FY 29/30.
As a Lenovo company, we are actively committed to investing in our planet through a number of key initiatives that will help to improve energy efficiency, increase sustainable packaging and product design, and reduce emissions. In January 2023, Lenovo announced its commitment to achieving net-zero greenhouse gas emissions by 2050, with science-based targets validated through the Science Based Targets initiative’s Net-Zero Standard.
To learn more about all of the actions Lenovo as a whole is taking to build a brighter, more sustainable future for our customers, colleagues, communities, and planet, visit https://news.lenovo.com/campaign/earth-day-2023.
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A call that changed the world: Motorola celebrates the 50-Year Anniversary of the First Commercial Mobile Phone Call
April 3, 2023
Motorola’s pioneering spirit has proven to be a critical part of progressing the mobile industry to what it is today. From delivering the world’s first commercially available 5G-upgradable smartphone to the first clamshell smartphone, we have a rich heritage in rewriting how people access and experience innovation. But perhaps the most defining moment in mobile tech history came exactly 50 years ago on April 3, 1973, when Martin Cooper, former Motorola VP and Director of R&D, used the Motorola DynaTAC 8000X to make the world’s first commercial mobile phone call from Sixth Avenue in New York City. It marked a pivotal point in time for society as we no longer had to sit by a landline or wait for a page to ensure we didn’t miss a call. It meant we could communicate with anyone, any time, from anywhere.
“When I made the first public portable cell phone call on April 3, 1973, I knew it was only the beginning; that Motorola and the cellphone industry were starting a revolution in personal communications,” said Martin Cooper. “Since then, there have been a huge number of pivotal innovations, many of them created by Motorola. The first fifty years were only the warm-up. There will be many more exciting advancements that will transform humanity”.
50 years later, we’re proud to say Motorola has continued to be at the forefront of a number of other industry-defining technologies, patents, and game-changing innovations that have shaped the world as we know it. We’ve come a long way since the release of the DynaTAC 8000X, which measured more than a foot long and weighed almost 2 pounds at the time. Some examples include the original RAZR V3, a device that came to market in the early 2000s, a time when mobile design had become predictable. Popular for its unique clamshell design and thin appearance, RAZR V3 continues to be a globally iconic piece of technology today.
More recently, on April 3, 2019, the moto z3 combined with the 5G moto modTM became the world’s first commercially-available smartphone to connect to 5G. Since then, we’ve been determined to democratize 5G technology bringing blazing-fast 5G speeds to the mid-tier through our moto g family.
We’ve also been key in pushing the boundaries of alternative form factors. In 2019, we launched the world’s first clamshell smartphone – the motorola razr – which brought consumers portability without sacrificing the functionalities of a full-sized smartphone display. We’ve also introduced innovations like the neckband, a wearable 5G device that redefines the role of the smartphone by allowing you to display content to more immersive screens around you. And most recently, we unveiled a rollable smartphone concept device. Looking ahead, we’re excited to continue to test the boundaries of mobile technology and look forward to sharing more in this space.
To help celebrate the 50-year anniversary, we’ve commissioned the help of Argentinian illustrator, Costhanzo, to recreate 50 of our most iconic devices to date:
“Having been at Motorola for over 20 years, I’ve had the opportunity to bear witness to many of these iconic innovations”, said Sergio Buniac, President of Motorola. “Innovation is in our DNA. We’ve revolutionized the industry countless times and we’re eager to continue to play this pivotal role in shaping the industry’s future.”
Be sure to follow along on Instagram (@motorolaus), as we recreate the first call at iconic locations around Chicago, and be the first to find us for a chance to win Motorola devices, F1 & Bulls swag, and more.
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Motorola employees share what #EmbracingEquity means to them for International Women´s Day
March 8, 2023
Every year, we at Motorola, look forward to celebrating International Women’s Day (IWD), by recognizing and honoring the women who break barriers, make a difference in and out of the office, and are paving the way for other women at Motorola.
This year’s IWD theme is all about Embracing Equity and recognizing the difference between providing equal versus equitable opportunities. At Motorola, we are committed to supporting a gender-equal work environment as well as an equitable one, where all of our employees are given fair treatment, opportunities for growth, and access to resources.
To help honor this day, we asked women at Motorola what embracing equity means to them:
“Embracing equity is the way for us to create a more equal and fair world; a world where diversity is celebrated in all its power. We have the right and the responsibility to make it happen!” – Renata Altenfelder, Executive Director of Brand Management, MBG
“Providing equal opportunities based on gender is not enough. Embracing equity is about realizing people’s needs aren’t always the same and that it’s okay to need different things to succeed. Future generations should celebrate these differences, value diversity, and importantly, support inclusivity.” – Manika Parashar, Digital Copywriter, MBG
“Embracing Equity is a way for us to make every human feel equal in all terms. Providing equal opportunities and favorable resources to all living souls at workplaces would not just lead to the success of organizations but the success of humanity. We must take responsibility to foster the next generation to value and embrace equity in all aspects of life.” – Anjali Rawat, Global Social Coordinator, MBG
“It’s to be able to understand, not only from the differences but from the similarities who I am in this place, and what benefits I deserve for being a woman, millennial, Latina and leader. For me, as a Human Resources leader, it is a key element to generate an inclusive culture and thus enhance the empowerment and development of teams in the organization. We should continue with this journey of promoting equity because it is fundamental to confront the market and cultural challenges. First of all, we must start by promoting conscious and inclusive leadership.” – Laura Aguilar, Human Resources Business Partner, PCSD
“There is no “i” in the team. We should provide tools and support to narrow the social gaps our history has created. That means we should identify what and how we as Lenovo can promote a more equal workplace. Embracing equity is understanding our social responsibility for a fairer and better world for our children. It is leaving an improved world to future generations. Different minds foster different solutions, but just being diverse is not enough. We should equally foster professional development if we want to achieve greatness. Equity is also a great teacher of social awareness, empathy, and self-improvement. We should change our mindsets and realize we are active members of a changing planet. We are all responsible for the transformations we can promote and we should at least start in the workplace.” – Andrea Barral, Director of Human Resources for Latin America, MBG
Supporting our communities during Women’s History Month At Motorola and Lenovo at large, we recognize the role we can play in supporting women in and out of the office, and in creating a gender-inclusive, diverse, and equitable workforce. To learn more about all of Lenovo’s 2023 IWD initiatives, please visit the Lenovo Story Hub.
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Motorola expands its indigenous languages digital inclusion initiative with two new endangered languages spoken in India
February 20, 2023
Today, in partnership with the Lenovo Foundation, Motorola is excited to announce the next phase of our indigenous languages digital inclusion initiative with the addition of two new languages – Kuvi and Kangri – spoken in regions of India. Over the last two years, we’ve added the support of three endangered indigenous languages to our devices – Cherokee (spoken in the United States), Kaingang (spoken in Brazil) and Nheengatu (spoken in the Amazon). We’re incredibly thrilled to continue our commitment to embracing inclusivity and delivering smarter technology for all, by delivering the first-ever Kuvi language writing system and keyboard, and a fully localized Kangri smartphone User Interface to our devices.*
Of the 2,464 endangered languages around the world listed in the UNESCO Atlas of World’s Languages in Danger, India tops the list with 197 endangered languages, followed by the U.S. (191) and Brazil (190). When selecting the languages for this most recent phase of our project, we analyzed many factors including the percentage of speakers in the communities to indicate loss of language, community access to technologies, engagement with the broader community, and availability of linguistics resources. We found that while the Kuvi language community accounts for about 155,000 people, who live primarily in Odisha and Andhra Pradesh, India, only about 9% of the people in the region still speak the language. Similarly, we discovered that while Kangri is spoken by around 1 million people in India, only a very small fraction are fluent speakers.
The first-ever Kuvi language writing system
With this project, Motorola and the Lenovo Foundation worked closely with the Kalinga Institute of Social Sciences (KISS) under the guidance of Dr. Achyuta Samanta, Founder, KIIT & KISS and leadership of Dr. Sushree Sangita Mohanty and support from the Kuvi speakers & language experts to determine the needs of the Kuvi communities in all regions where Kuvi is spoken. Together we determined that the most important step in Kuvi Language Preservation would be to develop the first-ever Kuvi language writing system. Additionally, to facilitate the usage of this new written system, we created a Kuvi keyboard supporting 4 scripts – Kuvi Odia, Kuvi Telugu, Kuvi Devanagari and Kuvi Latin. The new keyboard is available for download via the Google Play Store to help with the utilization of the written form in smartphones and allow for other forms of digitization.
“We at Kalinga Institute of Social Sciences (KISS) are delighted to partner with Motorola and Lenovo Foundation in this one-of-its-kind project to revitalize the endangered status of Kuvi language,” said Samanta. “KISS with support from the Lenovo Foundation has been integral in bringing together the member of tribal communities (Kondh, Kond and Jatapu), linguistic & technical experts, and various other fraternities to collaborate with the Motorola Software Globalization team and develop a keyboard for the Kuvi Language. This initiative sets the path for the revival of many more such languages, helping to preserve the rich legacy, knowledge and heritage that rests in the depths of our country.”
The first fully localized Kangri Smartphone User Interface
We also worked alongside linguists, scholars, and experts from the Kangra, Hamirpur and Una districts of Himachal Pradesh, to deliver the first fully localized Kangri. Smartphone User Interface, in both AOSP content and Motorola Experience apps. To make for a seamless Kangri experience on our devices, we also added Unicode Common Locale Data Repository (CLDR) support with a richer Kangri language data and user interface, all locale-specific patterns for formatting and parsing such as dates, times, currency, measure units, country & language information. Localizing over 200,000 English words into Kangri on our devices means that from the moment a Kangri user sets up their device, they can select the language and navigate a richer UI for both Android AOSP and Motorola experiences.
“With just about 1.7 million speakers of Kangri from a total 1.4 billion people who make India, Motorola and Lenovo Foundation’s language revitalization effort is truly a testimony of their commitment to preserving endangered languages,” said Professor Sunhu Sharma, consultant to Motorola’s Endangered Indigenous Language Initiative for Kangri. “The project was humongous and extremely gratifying, as researchers, tribals, linguists, and tech professionals, worked together to localize over 200,000 English words into Kangri on Motorola’s devices, which will enable Kangri speakers to set up their device in their language and navigate their phone in their mother tongue.”
To further our efforts in bringing more awareness and action to revitalize endangered indigenous languages, this past December, Sergio Buniac, President of Motorola, announced at UNESCO’s International Decade of Indigenous Languages event, that we are also partnering with UNESCO to conduct further research on the impact and potential of digitizing endangered indigenous languages. “Lenovo and Motorola, in collaboration with UNESCO New Delhi Office, are in the planning phase to develop a toolkit sharing experiences and technology in digitizing endangered indigenous languages,” said Hesekiel Dlamini, Officer in Charge, UNESCO, New Delhi. “This is in line with our shared vision for digital inclusion of indigenous communities.”
In addition to these languages, we also recently introduced a new logo dedicated to our indigenous languages digitization initiative. The new logo is meant to make support of these languages more recognizable on our devices and raise awareness towards the cause.
“With each phase of our endangered indigenous languages project, our goal is to help bridge the gap in digitally inclusive technology and inspire more actions towards the revitalization of these languages”, said Janine Oliveira, Executive Director of Globalization Software at Motorola Mobility. “The addition of Kangri and Kuvi to our growing list of supported languages is a milestone we’re excited to celebrate, but our work doesn’t stop here.”
Moving forward, we will continue to conduct research alongside indigenous communities and engage with regional teams to enrich Motorola experiences and the lives of our incredible consumers.
*The new languages are available on the new moto e13. Going forward, every Motorola smartphone upgraded to Android 13 will have Kangri language and Kuvi keyboard support as well.
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Motorola and Lenovo Foundation announce next phase of endangered indigenous languages revitalization initiative at UNESCO HQ
December 19, 2022
For the Cherokee, Kaingang and Nheengatu versions of this press release, please visit our Brand News press box folder.
This year, the United Nations General Assembly proclaimed 2022 – 2032 as the International Decade of Indigenous Languages (IDIL) in an effort to draw global attention to the critical situation of many indigenous languages and to mobilize stakeholders and resources for their preservation, revitalization and promotion. As a global company focused on delivering smarter technology for all, Motorola has raised awareness and taken action towards our continued commitment to the indigenous languages revitalization project, first introduced in early 2021.
Today, as part of UNESCO High-level Celebration of the International Decade of Indigenous Languages, Motorola announced the next phase of the project focused on native languages from India, which will arrive in the coming months. Together with the Lenovo Foundation, we are also proud to be partnering with UNESCO to conduct further research on the impact and potential of digitizing endangered indigenous languages.
Motorola President and Lenovo Vice President Sergio Buniac, along with Lenovo Foundation and Motorola Globalization representatives were part of the Paris event that brought together high level representatives of UNESCO Member States, Indigenous leaders, the UN system, civil society national research organizations and representatives from the public and private sectors. These stakeholders were convened in Paris to discuss how to integrate and preserve indigenous languages around the world and how they could cooperate towards a more inclusive future.
“The idea for this project came from a problem identified by our Motorola Globalization Team, which noticed that the indigenous languages had no representation in digitized form in technology that could aid in the preservation of not only the language but also the traditions, culture and history,” says Sergio Buniac, Motorola Global President. We hope that this initiative raises awareness towards language revitalization, not only by impacting the communities, but paving the way for more endangered indigenous languages to be added to other smartphones.
As new generations of indigenous people increase their literacy and use of technology, it is crucial that they be able to use their native language in new, digital formats to avoid the endangerment and loss of language. UNESCO estimates that we lose one indigenous language every two weeks, resulting in around 3,000 unique languages being lost by the end of the century. To help preserve our human heritage, the unique histories of indigenous cultures and empower the next generation, Motorola has been working in partnership with Lenovo Foundation to integrate languages into its smartphones. Kaingang (spoken in Southern Brazil), Nheengatu (spoken in the Amazon), and Cherokee (spoken in the United States) are already part of the more than 80 languages Motorola offers in its mobile interface.
With this initiative, Motorola became the first mobile phone manufacturer to provide Cherokee citizens access to a fully localized mobile phone user interface and to fully support an indigenous language spoken in the Amazon. Motorola has shared the characters, 360,000 translated words, and linguistic customizations on the Android platform so that other OEMs and companies can add the languages to their interfaces, paving the way for broader use and revitalization. As a start, Motorola’s parent company Lenovo is exploring integration of the languages on its PCs.
As the project continues over the next decade, Motorola and Lenovo Foundation hope to increase awareness, bring action toward the survival of endangered languages, and empower future generations of indigenous communities to use technology in their native language.
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A Look Back at a Successful Year
December 9, 2022
A note from Sergio Buniac:
It´s an exciting time at Motorola, a Lenovo Company. With successful product launches, 5G milestones, and strong financial performance, the last fiscal year demonstrates an important turning point for the brand and how we´ve stabilized the business.
On May 23, we reported that Motorola achieved profitability for the year with three consecutive quarters of operational profitability. The past quarter saw strong performance across the globe, with shipment growth up 41 percent year-to-year in Europe, and Latin America seeing record shipments and 19 percent market share. In North America, year-over-year, Motorola was the fastest growing Android OEM by pure volume for 2018. We also saw this impressive growth globally, with Motorola ranking as the third fastest growing OEM for the quarter. We´re carrying this momentum into this year, with big announcements planned for the coming months.
Before we look ahead to the future, I want to take a moment to highlight a few of Motorola´s most exciting moments over the last year.
first to 5G As the world moves to the fifth generation of mobile connectivity, I am very proud of the role Motorola is playing in bringing this new technology into the hands of consumers. Thanks to key partnerships with Verizon and Qualcomm, we were able to announce the moto z3 and 5G moto modTM in August 2018, as the world´s first 5G-upgradable smartphone. This past April brought another 5G milestone, as the moto z3 with 5G moto modTM became the world´s first smartphone to connect to the unprecedented speed of Verizon´s Ultra Wideband 5G network. By leveraging our moto mod platform, the 5G moto modTM connects consumers to Verizon´s 5G network without having to buy a new smartphone, making 5G connectivity more affordable and accessible.
the new motorola one family This past year also saw the introduction of a new Motorola smartphone family: motorola one. Launched in September 2018, the motorola one family offers consumers a different choice from our other smartphone lines. With stylish design and innovation, the motorola one and motorola one power have proved popular with consumers across the globe. So popular, we have already added a new smartphone to the motorola one family. In May, we kicked off the new fiscal year with the launch of motorola one vision, which features a stunning CinemaVision display and incredible 48MP sensor camera system. The newest member of the motorola one family is off to a great start, and we are excited to watch the device roll out across the world in the coming months.
seven generations of success with moto g In 2013, Motorola made history with the launch of moto g as the first mid-range smartphone, offering premium features at an amazing price point. Today, the moto g is our most successful smartphone line with 26 devices sold per minute, since its launch six years ago. And, in the beginning of 2019, we continued the successful legacy of moto g with the launch of four new smartphones. Now, in the seventh generation, moto g remains the go-to smartphone for consumers looking for premium features, quality construction, and dependable performance, all at a great value.
We accomplished a lot last year thanks in no small part to our trusted carrier and supplier partners and all of our customers. Motorola is carrying this momentum into the current year, and we´re already on track to surpass the growth we saw this year. I can´t wait for you to see everything Motorola has in the works. The future looks bright.
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the problems with non-inclusive communication
October 12, 2022
In an effort to bring awareness to Rich Communication Services (RCS) and encourage universal adoption of inclusive text messaging standards, Motorola recently shared its support for Android´s #GetTheMessage campaign. As smartphone users joined the movement by sharing their own experiences with green text message groups, a common thread appeared throughout: the so-called “Green Bubble Bullying.”
Recently, teens and young adults have faced peer pressure over which smartphone they use. In a poll posted to Motorola’s Instagram Stories, 47% of users reported that they have had negative social experiences for having an Android phone, or been excluded from conversations as a result of being blamed for broken group chats.
With October being World Bullying Prevention Month, Motorola’s social media campaign will raise awareness for the false stigmas associated with owning an Android phone and the social challenges that arise due to the texting issues between Apple and Android phones, which are entirely avoidable. Posts shared to Motorola’s Instagram, Twitter and Facebook channels will ask users to share how their social life and daily interactions have been affected by a broken texting experience.
To further bring awareness to World Bullying Prevention Month and help stop bullying and cyberbullying, Motorola will be donating to STOMP Out Bullying™, an organization that strives to reduce and prevent bullying, cyberbullying, and other digital abuse among kids and teens.
“No one should be excluded or bullied for the type of phone they have,” said Rudi Kalil, President, North America at Motorola. “Together with industry leaders, we can bring awareness to this issue and advocate for a solution that will bring more inclusivity to text messaging. RCS is that solution, enabling a more seamless, cross-platform messaging experience for everyone.”
“We have always been an organization dedicated to spreading kindness and preventing bullying and cyberbullying,” stated Ross Ellis, Founder and CEO of STOMP Out Bullying. “By partnering with Motorola, we will work to create a solution for a more unified way of texting.”
How have you been affected by these texting issues? Have you ever experienced social pressure for owning an Android phone? Join the conversation on our Instagram, Twitter and Facebook, and share your experience using the #GetTheMessage hashtag.
For more information on the benefits of RCS and the #GetTheMessage campaign, visit android.com.
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motorola razr x Teen Vogue team up to extend Generation Next! program with six Innovators, a class of additional winners
September 20, 2022
At Motorola, we strive to be generators of positive change and empower individuals to challenge norms, embrace self-expression and pursue their dreams. As one of the first devices to become a fashion statement and cultural icon, motorola razr is a brand that symbolizes just that.
To continue its legacy, motorola razr is encouraging and empowering the next wave of designers and like-minded challengers to showcase their individuality and push boundaries to achieve their dreams through Teen Vogue annual ‘Generation Next‘ fashion incubator program.
Now in its fourth year, Teen Vogue Generation Next initiative supports up-and-coming designers through an ongoing mentorship program that provides them with access to resources, critical networking opportunities, and counseling on various aspects of the fashion business. For the first time and in partnership with motorola razr, Teen Vogue will be selecting six “Innovators” , a class of additional winners as part of its Generation Next program.
To further reinforce Motorola´s commitment to empowering the next wave of fashion designers, motorola razr will award grants to the six additional winners selected as part of the 2022 Generation Next program to further their fashion ambitions. These talented designers will also have the opportunity to capture the magic of the iconic motorola razr in their own eyes with fashion-forward designs that uniquely integrate the device into prompted design concepts.
As a part of the Generation Next initiative in partnership with Teen Vogue, we´re bringing the six talented designers to New York City on September 28 to showcase their razr-inspired design concepts and celebrate this exciting and pivotal moment in their careers.
Motorola is also teaming up with motorola razr partners and changemakers, Jodie Turner-Smith and Joshua Jackson. Known for supporting and elevating up-and-coming talent, the dynamic duo will share advice and inspiration for the next generation of dreamers and artists through #TheCallThatStartedItAll campaign.
Whether you´re an aspiring fashion designer getting the Teen Vogue Generation Next call or first-gen college-bound, join motorola razr in sharing the calls at the heart of life´s biggest moments. Follow the conversation on TikTok, Instagram, Twitter and Facebook using #TheCallThatStartedItAll.
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The Power of RCS for Cross-Platform, Inclusive Communication
September 14, 2022
Pixelated videos, broken group chats, missing read receipts we´ve all been there. Texting between Apple and Android users can be a pain, but it doesn´t have to be.
With a technology called Rich Communication Services (RCS) the modern industry standard for messaging conversations between iOS and Android platforms would improve for everyone.
In an effort to bring awareness to RCS and encourage a universal adoption of these inclusive communication standards, Motorola is supporting Android #GetTheMessage campaign. Social posts across Motorola´s Instagram, Twitter and Facebook will help educate users on the benefits of RCS, and encourage consumers to join the movement by sharing their own experience with cross-platform messaging.
Smartphones should empower us to seamlessly connect with the people around us, not build up barriers, said Rudi Kalil, President, North America at Motorola. As a leader in the Android space, we stand with industry partners to advocate for inclusive messaging standards. RCS enables seamless communication for all, and it´s time for a universal adoption within the smartphone industry.
So, what is RCS?
RCS rich communication services is the modern industry standard for messaging. It enables the latest texting features like high quality media sharing, read receipts, typing indicators, and it´s more secure.
The problem is that texts between iPhones and Android phones default to SMS and MMS, outdated systems from the 90´s and early. This downgrades the texting experience in several ways:
Pixelated videos and photos: SMS and MMS cannot support large media files. That means photos and videos are often compressed and come through blurry.
The chat that never ends: When group chatting via SMS and MMS, you don´t have the ability to leave the chat even when you want to.
No service, no message: Texting over Wi-Fi is not available between Android phones and iPhones, leaving messages unsent and convos hanging if you don´t have cell service.
Safely hit send? SMS and MMS don´t support end-to-end encryption, which means your messages are not as secure.
Will they or won´t they? Without read receipts and typing indicators, you can´t know if your friends got your text or if they´re responding.
What does that say? iPhones make texts with Android phones difficult to read, by using white text on a bright green background.
If there was a universal adoption of RCS within the smartphone industry, these texting issues between phones would be fixed. It´s as simple as that.
How you can help Apple #GetTheMessage
We might not be able to change the color of green text messages, but we can encourage Apple to adopt RCS and make conversations between Apple and Android users better and safer for everyone.
Help Apple #GetTheMessage by joining the movement on social. Follow the action on Instagram, Twitter and Facebook, and share your experience using the #GetTheMessage hashtag – we know you´ve been there!
For more information on the benefits of RCS and the #GetTheMessage campaign, visit android.com.
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Motorola and Pantone announce multi-year partnership combining the power of technology, color and design
September 7, 2022
Motorola has been driving innovation within the tech and mobile space for nearly a century. We have seen the ways that our smartphones can serve as vessels for expression, representing, uniting and transforming who we are and what we see around us. We also know colors are incredibly powerful and can spur emotions, drive action and even play a big role in purchase decisions. Color can set the tone for moments big and small, and just like our smartphones, they can help us tell our story and connect with the world around us.
It was with this in mind that we turned to the global authority on color to partner with us and be on the forefront of trends and design. We are excited to announce Motorola’s multi-year, strategic partnership with Pantone, the de facto global color language standard and expert in color analysis and production.
leveraging color as a messenger with Pantone
For over 55 years, Pantone has been the world leader in color consistency and accuracy for brands and designers all over the world. It has continued to dominate the field of color, innovating its products across graphics, fashion and product design, helping designers bring their visions to life from inspiration to realization. Additionally, Pantone provides consulting services, forecasts, global color trends and advises companies on color in brand identity and product development through the Pantone Color Institute™. The design world eagerly anticipates Pantone’s annual color trend and intelligence forecasts, and over 10 million designers and producers rely on Pantone to help inform design and color-critical decisions and predict consumer behavior.
Determining the right design elements and features to best meet our consumers’ needs is crucial to the Motorola brand. Our global category exclusivity with Pantone is the next step in our commitment to empowering self-expression, elevating our relationship with color and giving us key insight on macro design trends, including their influence on material and surface finish application across design.
“We are thrilled to be a strategic partner to a brand as iconic and influential as Pantone,” said Ruben Castano, Motorola Executive Director of Customer Experience. “By combining our consumer and innovation-focused technology leadership with Pantone’s expertise in color trending, forecasting and market research, we will provide our consumers with another valuable method to express themselves through our devices.”
Throughout the long-term partnership, Motorola will receive access to Pantone’s trend knowledge, Pantone’s Color Institute™ experts, and a subset of curated colors that will feature strong design trends, including the Pantone Color of the Year.
“Motorola exists to design, create and deliver purposeful innovations to people across the globe and has a strong history in developing intuitive products,” said Elley Cheng, Pantone Vice President and General Manager. “At Pantone, we share these values, and we’re excited to be working with Motorola to highlight the importance and power of precision in design, innovation and self-expression in color and technology.”
Our designers will be working closely with the Pantone Color Institute™ as we continue unfolding this partnership and incorporating color psychology and strategy into our upcoming portfolio.
blending the power of color with technology
This partnership will begin with the launch of motorola edge 30 neo, which features four Pantone colors, Ice Palace, Aqua Foam, Black Onyx and the Pantone Color of the Year for 2022, Very Peri. The colors selected for the motorola edge 30 neo are the result of our first collaboration between the Pantone Color Institute™ and Motorola teams to create foundational and trend based shades that align with our brand and strategy for this device:
Ice Palace is a shade that stirs our imagination to envision new futures in fantasy or a trip into the greater galaxy. It mimics the reflective shimmer of the stars and conveys luxury as well as longevity.
Aqua Foam has roots in nature and is an organic color that soothes the spirit. It is neither masculine nor feminine. Instead, Aqua Foam’s technical appearance is hyper modern, and its dream-like hue speaks to a light-filled future.
Black Onyx represents protection and security, power and confidence and is a mineral-inspired, deep black hue. This color is practical yet glamorous and speaks to experience. Its elegant presence is considered the embodiment of sophistication.
Very Peri is a color with carefree confidence and novel presence that inspires dreamers and empowers creators. It is complex yet has mass appeal. It is the most appropriate color to dissolve the lines and forge bonds between generations, genders and cultures in a new decentralized world.
The motorola edge 30 neo will be available in Europe and Latin America. For more details and pricing contact your local PR representative.
“Having been at Motorola for over 20 years, I’ve had the opportunity to bear witness to many of these iconic innovations”, said Sergio Buniac, President of Motorola. “Innovation is in our DNA. We’ve revolutionized the industry countless times and we’re eager to continue to play this pivotal role in shaping the industry’s future.”
It´s an exciting time at Motorola, a Lenovo Company. With successful product launches, 5G milestones, and strong financial performance, the last fiscal year demonstrates an important turning point for the brand and how we´ve stabilized the business.